1. Corporate IP Performance Corporate Capabilities Assessment By The Taskforce is a 501(c)6 Non-Profit Corporation – est. 1991 --- Taskforce Development Team --- Karl Fink Dr. Jan JaferianRory Radding Alex Butler Carol BeckhamJohn Cogliandro Christopher LeisnerBob Landis Darrel SandallBob Shearer

2. Performance Improvement – System Performance Statements Needs Identification Developmental Strategy Capabilities Proficiency Increase Benchmark Anchored Proficiency Assessment Corporate Strengths & Deficiencies IP Business Leader’s Plans Developmental Strategy Observable, Behavioral Changes

3. National IP Taskforce March '133 Corporate Performance -- Corporate Value Management -- 1. Create IP (employ IP savvy workers and managers) 2. Recognize & extract value from IP 3. Use IP to create competitive advantage 4. Protect IP from theft (security) 5. Be successful in the law – IP litigation What is IP Performance in Your Company?

4. National IP Taskforce March '134 Performance Problems From the book Analyzing Performance Problems by Mager and Pipe Adapted & Modified for the Taskforce by Bob Shearer Five analytical “buckets” are useful constructs to help you identify your competitive posture. 1. Organizational Base/Culture 2. Individual Motivation 3. Organizational (Dep’t or Corp.)Capabilities 4. Individual Capabilities 5. Your leadership effectiveness

5. Identifying Development Needs National IP Taskforce March '135 Performance Benchmarks Assessed Performance Gap (Needs/Goals)

6. Performance Improvement - Execution Performance Statements Needs Identification Developmental Strategy Capabilities Proficiency Increase Benchmark Anchored Proficiency Assessment Corporate Strengths & Deficiencies IP Business Leader’s Plans Developmental Strategy Observable, Behavioral Changes

7. Developmental Strategies -- Fixing the Problem(s) -- 1. Outsource 2. Build Staff (Hiring) 3. Develop Staff (Education & Training) 4. Develop Organization (Team, Department, Company) National IP Taskforce March '137

8. Executive Development -- IP Curriculum -- 1. IP business leader capabilities & influence 2. Performance based – (tied to corporate objectives) 3. Focuses on observable behaviors 4. Designed for senior executives & “fast risers” 5. Course overlap & integrated coverage 6. Instructors are practitioners – coached in learning theory and instruction design www.assessip.comwww.assessip.com for more info National IP Taskforce March '138

9. 9 Organization Development -- The Taskforce Principles -- 1.You are in control (not consultant dependent) 2.Team, department, or corporate capabilities (not individual) 3.Diagnostics to develop objective data 4.Qualitative & quantitative measurements (Attitudes, etc.) 5.Goal & project oriented (not abstract) 6.Has measurable outcomes – YOUR MEASURES vs. YOUR DESIGN

10. National IP Taskforce March '1310 Information & Contact www.businesspower.biz Taskforce Call Line 972/490-9100 -- Taskforce Capabilities Team -- Carol Beckham404/444-6809 Alex Butler571/289-2044 John Cogliandro781/367-8330 Karl Fink312/777-7000 Dr. Steve Henning 212/201-3179 Dr. Jan Jaferian585/750-0672 Bob Landis972/921-8283 Chris Leisner312/893-4623 Rory Radding212/912-2858 Dr. Darrel Sandall (Project Lead) 765/405-0005 Bob Shearer (Developmental Lead) 972/490-9100