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April 10, 2002 Aelix, Inc. 9255 Corbin Avenue Northridge, CA 91324 Tel 818.678.1000 Fax 818.678.1099 www.aelix.com OmniReach sm Capabilities & Opportunities
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April 2002Page 2 Aelix, Inc. Company Proprietary Information Agenda About Us About Us Market Overview Market Overview What is Messaging What is Messaging OmniReach sm Service OmniReach sm Service The Technology / OmniReach sm The Technology / OmniReach sm OmniReach sm Applications OmniReach sm Applications OmniReach sm Customers OmniReach sm Customers How Aelix works for You How Aelix works for You
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April 2002Page 3 Aelix, Inc. Company Proprietary Information About Us We are a communications ASP focusing on carrier-grade, outsourced solutions for service providers and enterprises. We are a communications ASP focusing on carrier-grade, outsourced solutions for service providers and enterprises. Specialized in enterprise messaging and data mining applications. Specialized in enterprise messaging and data mining applications. Focus on travel, hospitality, financial services, health care, B2B commerce sectors. Focus on travel, hospitality, financial services, health care, B2B commerce sectors.
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April 2002Page 4 Aelix, Inc. Company Proprietary Information Market Overview Exploding demand from companies to improve CRM functions in targeted sectors – travel, hospitality, healthcare, financial services, e-commerce Exploding demand from companies to improve CRM functions in targeted sectors – travel, hospitality, healthcare, financial services, e-commerce Expensive, inefficient customer service procedures today prove out Aelixs added value Expensive, inefficient customer service procedures today prove out Aelixs added value A recent study by InformationWeek determined 50% of the companies havent even begun CRM planning A recent study by InformationWeek determined 50% of the companies havent even begun CRM planning Aelix advantage is in providing communications solutions which do not require intrusive changes to existing business processes or long development times Aelix advantage is in providing communications solutions which do not require intrusive changes to existing business processes or long development times Tier 0 Customer Service Tier 0 Customer Service
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April 2002Page 5 Aelix, Inc. Company Proprietary Information What Is Messaging? OmniReach sm delivers any content to any person or group of persons OmniReach sm delivers any content to any person or group of persons Sent at a predetermined time Sent at a predetermined time Immediate Immediate Later Later In Groups In Groups To any device To any device Phone (Voice), Email, Fax, PDA, Pager, SMS, Cellular Phone (Voice), Email, Fax, PDA, Pager, SMS, Cellular In any format In any format Usually device dependent Usually device dependent
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April 2002Page 6 Aelix, Inc. Company Proprietary Information Aelixs OmniReach sm Service OmniReach sm is: OmniReach sm is: Intelligent electronic message broadcasting and delivery service Intelligent electronic message broadcasting and delivery service One-to-many communications capabilities One-to-many communications capabilities Built on a Carrier Grade Platform Built on a Carrier Grade Platform Uses the Proprietary OmniReach sm Intelligence Layer Uses the Proprietary OmniReach sm Intelligence Layer
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April 2002Page 7 Aelix, Inc. Company Proprietary Information The OmniReach sm Services Email Email Regular email Regular email Encryption capabilities Encryption capabilities Email to PDA Email to PDA Content formatted for PDA screen Content formatted for PDA screen Email to SMS phone Email to SMS phone Content formatted for SMS screen Content formatted for SMS screen Email/page to one/two-way pager Email/page to one/two-way pager Content formatted for pager display Content formatted for pager display
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April 2002Page 8 Aelix, Inc. Company Proprietary Information The OmniReach sm Services Faxing Faxing Real time Real time Batch Batch Accumulate transactions for consolidated delivery Accumulate transactions for consolidated delivery Delayed Delayed No real time need / Send later No real time need / Send later Save resources Save resources Least cost routing Least cost routing
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April 2002Page 9 Aelix, Inc. Company Proprietary Information The OmniReach sm Services Voice Voice Text to Speech - IVR Text to Speech - IVR High quality translations available today High quality translations available today Speech & DTMF recognition - IVR Speech & DTMF recognition - IVR 2-Way transaction capability 2-Way transaction capability
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April 2002Page 10 Aelix, Inc. Company Proprietary Information OmniReach sm Architecture Ability to send messages simultaneously to millions of recipients Ability to send messages simultaneously to millions of recipients Easily and securely integrates with corporate databases Easily and securely integrates with corporate databases Intelligence layer Intelligence layer Determines how best to deliver messages to the right recipient at the right time and place Determines how best to deliver messages to the right recipient at the right time and place
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April 2002Page 11 Aelix, Inc. Company Proprietary Information Intelligent Message Delivery Intelligence Layer uses XML, data mining techniques/tools to determine the best address or device to send a message Intelligence Layer uses XML, data mining techniques/tools to determine the best address or device to send a message Data mining capabilities learn traffic patterns over time optimizing message delivery ability Data mining capabilities learn traffic patterns over time optimizing message delivery ability
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April 2002Page 12 Aelix, Inc. Company Proprietary Information Platform Architecture
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April 2002Page 13 Aelix, Inc. Company Proprietary Information Intelligent Message Delivery Pager or PDA Email or instant message to PC Fax Voice call or SMS to wireless phone Aelix platform Voice call to wireline phone Customer Database
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April 2002Page 14 Aelix, Inc. Company Proprietary Information Enabling Interactive Transactions Aelix platform Mobile-originated SMS, and Voice response via speech recognition or DTMF 2-Way Pager or PDA Email/instant message Voice response via speech recognition or DTMF Customer Database
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April 2002Page 15 Aelix, Inc. Company Proprietary Information OmniReach sm Applications Reservations Reservations E-Ticket confirmations E-Ticket confirmations Med-Alert notifications Med-Alert notifications Delivery Status Notification Delivery Status Notification Emergency / Disaster Notification Emergency / Disaster Notification Appointment Reminders Appointment Reminders Financial Transaction Notification Financial Transaction Notification Interactive Bid System Interactive Bid System
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April 2002Page 16 Aelix, Inc. Company Proprietary Information Current OmniReach sm Customers Northwest Airlines Northwest Airlines Con-Way Trucking Con-Way Trucking Hilton Hotels Hilton Hotels Securian Financial Services Securian Financial Services
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April 2002Page 17 Aelix, Inc. Company Proprietary Information Intelligent Message Delivery Message delivery far more efficient than traditional message broadcasting; Message delivery far more efficient than traditional message broadcasting; More recipients reached with fewer messages/transactions More recipients reached with fewer messages/transactions More cost effective for company More cost effective for company Minimal nuisance perception from recipients; recipients do not receive multiple copies of same message in different media Minimal nuisance perception from recipients; recipients do not receive multiple copies of same message in different media
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April 2002Page 18 Aelix, Inc. Company Proprietary Information Intelligent Message Delivery Benefits Benefits Users Opt In for service via programmable web interface ensures correct user devices receive messages Users Opt In for service via programmable web interface ensures correct user devices receive messages Choice of recipient address or device is automatic. Platform uses existing customer database to deliver message to best address, rather than recipients having to provision themselves Choice of recipient address or device is automatic. Platform uses existing customer database to deliver message to best address, rather than recipients having to provision themselves Enables efficient communication with all communication devices – high-tech and low-tech Enables efficient communication with all communication devices – high-tech and low-tech
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April 2002Page 19 Aelix, Inc. Company Proprietary Information How Aelix Works for You OmniReach sm provides: OmniReach sm provides: Additional marketing channels Additional marketing channels Competitive edge Competitive edge Access to all Messaging services Access to all Messaging services Reduced CRM costs Reduced CRM costs Additional products under development Additional products under development
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April 2002Page 20 Aelix, Inc. Company Proprietary Information Contact Information For additional information For additional information Scott Henderson Scott Henderson Director of Sales / Marketing 818-678-1021 Wesley N. Waite, Sr. Wesley N. Waite, Sr. CEO / President 818-678-1000
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