1. PRINT AD Selling Good Character

2. Your Role You are an advertising executive Your advertising firm has been asked to develop a Print Ad to sell a positive character trait You would not want to turn down work, even if you weren’t crazy about the job! You must write a catchy slogan and create an eye- catching design for the ad

3. Audience Your audience—the people you are targeting your Print Ad to—are other middle school students Make sure your Print Ad is interesting to and suitable for your audience These Print Ads will hang up in the hallways of YMS

4. Slogan Your Print Ad may only contain up to 8 words! The character trait you are selling must be prominently displayed (that is one of the 8 words) Slogans should be short and memorable Slogans often include literary devices, such as: rhymerhetorical question alliterationcomparison (simile/metaphor) onomatopoeiahyperbole (exaggeration)

5. Design Write the slogan first, then work on the design Your Print Ad should contain an eye-catching design or illustration It can have people, or just a design Think about the use of color in your Print Ad Use colored pencils or crayons—markers NOT recommended Do not use printed out pictures

6. Time Constraints Just like an advertising executive, you have a deadline You will have today, Friday, and Monday in class to work on your Print Ad It is due when you walk in the door on Tuesday