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Webinar: PR 101 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca.

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Presentation on theme: "Webinar: PR 101 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca."— Presentation transcript:

1 Webinar: PR 101 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

2 About Gabriel PR A Public Relations & Communications Agency In business since 2007 Specialties: Online Marketing, Branding & Communications, Media Relations Industries: Coaching/mentoring, publishing, fashion/beauty, health/fitness, financial services, film & television, tradeshows/events, non-profit

3 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca About Sandra Gabriel From Montreal, Quebec GO HABS! Studying & practicing PR/Communications for 9 years Public Relations Certificate Ryerson University, Class of 2004 BA, Applied Communication, Royal Roads University, Class of 2008

4 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca What is Public Relations? PR overview and best practices PR Tools & Resources: Have your pen and notepad handy! PR & Social Media Your Communication Calendar: Get your calendar out for this one :-)

5 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca What is Public Relations? Public Relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication to achieve mutual understanding, realize organizational goals and serve the public interest.

6 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

7 PR Best Practices Segment and target: DO NOT mass message people. Get to know your public and open conversation with them. Be transparent, especially personal brands Give before you receive Open door policy Be consistent in your communication but don't be afraid to shake it up New media “shaker uppers” coming up!

8 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca PR Tools & Resources Have your pen and notepad handy!

9 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Eyes & Ears For listening and learning about your public. Do your research!!

10 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca eMail List Typically starts with friends and familyTypically starts with friends and family Expand to contacts and potential customersExpand to contacts and potential customers Segment for mediaSegment for media

11 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca News Release What’s happening at your company or in your business?What’s happening at your company or in your business? Use free PR distribution sitesUse free PR distribution sites Press Releases for newsworthy stories onlyPress Releases for newsworthy stories only

12 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Newsletter Include recent news, promotions, external contentInclude recent news, promotions, external content Mail Chimp, Constant Contact, iContactMail Chimp, Constant Contact, iContact

13 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Website/Blog Your online hubYour online hub Your 24/7 employeeYour 24/7 employee Include a press room/news sectionInclude a press room/news section

14 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Social Media Facebook, Twitter, LinkedInFacebook, Twitter, LinkedIn No time? Make time!No time? Make time! Social Media Marketing in 10 minutes or less a day? Stay tuned ;-)Social Media Marketing in 10 minutes or less a day? Stay tuned ;-)

15 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca PR & Social Media Using new media “shaker uppers” to get public attention

16 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Video/Images Use handheld or tabletUse handheld or tablet Quick 2-5 minute videosQuick 2-5 minute videos Share video on YouTube or VimeoShare video on YouTube or Vimeo Share images on Instagram, Pinterest, FacebookShare images on Instagram, Pinterest, Facebook

17 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Podcast Create audio shows with interviewsCreate audio shows with interviews Create your own radio show on BlogTalkRadio.comCreate your own radio show on BlogTalkRadio.com Share on iTunesShare on iTunes

18 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Social Media Engage dailyEngage daily Like somethingLike something Share somethingShare something Comment on somethingComment on something Follow someoneFollow someone Make friendsMake friends Connect with journalists on Twitter & LinkedInConnect with journalists on Twitter & LinkedIn

19 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Your Communication Calendar Get that calendar out!

20 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Month X MonTueWedThurFri News release launch Blog NewsletterVideo

21 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Month X MonTueWedThurFri News release launch Blog NewsletterVideo

22 Month X MonTueWedThurFri News release launch Blog launch Month W – 1 month ahead MonTueWedThurFri News release production Blog production

23 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca What to research? Customer Influencers Media Events Competitors Potential connections/partners Online/social media groups and forums Content - video, audio, blogs, articles and white papers on the product/service

24

25 Month X MonTueWedThurFri News release launch Blog Month W MonTueWedThurFri News release production Blog production Month V MonTueWedThurFri Research

26 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Summary Know your public Target communication Be consistent Know the tools and resources available to you Plan ahead

27 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

28 Question s

29 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca Contact Us 416.907.2560 gabrielpr@gabrielpr.ca LinkedIn: http://ca.linkedin.com/in/sandragabriel http://ca.linkedin.com/in/sandragabriel Facebook: http://www.facebook.com/TheGabrielPR http://www.facebook.com/TheGabrielPR Twitter: @cafegabriel YouTube: http://www.youtube.com/user/TheCafeGabriel http://www.youtube.com/user/TheCafeGabriel

30 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

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