0. Maximizing Your Potential with
NAA Representatives
Americans for the Family
Americans For The Family

1. Ground Rules Turn Off Cell Phones/Pagers Be Positively Offended
Take Notes
Be Interactive
Leave Questions For After Meeting
Must Laugh at all Jokes or We Will Do The 3 Hour Version
Americans For The Family

2. Agenda Define our business Snapshot of our success Income Projections
What to do next
Fast Start Incentive Program
Americans For The Family

3. Our Business Defined
Americans For The Family

4. Our Business – Our Crusade Americans for the Family
Americans for the Family is an association of people who work with families to make sure they’re protected against circumstances that can financially devastate them
Americans for the Family is postured to be the largest network of financial services professionals dedicated to helping families like yours and mine
Americans For The Family

5. The Need Millions of Americans have no life insurance coverage
61% of adult Americans have life insurance, a decline from 70% in 1984
41% of adult Americans have individual insurance and rely on group insurance, leaving them vulnerable if they lose a job
Most People who have insurance don’t have enough
Post 9/11, U.S. gov’t recommends 12 times income for couples with no children and 20 times income for households with children
Average need is $459,000, but average owned is only $126,000
Americans For The Family

6. The Problem
Current methods of distribution of sound life insurance programs just aren’t working to protect American families
Big name life insurance companies
Mom and Pop corner life insurance offices
Multi-line insurance brokers – everything to everybody
Americans for the Family and our crusade will change all that – with your help
Americans For The Family

7. Protecting the American Dream
What is the American Dream?
For most of us, it’s to get a good job
Get married
Have children
Own a home
Have the children graduate from college and then they get a good job
Have a comfortable retirement.
What can happen to destroy it?
Life happens
Americans For The Family

8. Protecting the American Dream
Most Valuable Asset is the Home
Families work hard to buy one and keep it
Takes two wage earners to keep a household going these days
If something happens to just one of the wage earners, the family is in real danger of losing their home
Death
Disability
We take care of these people – let’s look at an example of how we have done that
Americans For The Family

9. McLean Family Bob’s an auto mechanic at a large car dealership.
His wife, Susan, works as a teacher’s aide at a local elementary school.
They have three children: Bobby, Jr., Jennifer and Jason, their new baby.
Their original mortgage was for $98,500.
After living in their home for 3.5 years, their mortgage balance is down to $92,000
Monthly payments of $629.
We met with the McLeans right after they refinanced and helped put together a customized mortgage protection package that took care of their needs.
Americans For The Family

10. McLean Family Bob died in a traffic accident
What our program did for Susan and their children:
Susan received a death benefit check for $99,000
Plus $99,000 for the Accidental Death.
She used the money to pay off her mortgage -- $92,000
Put $30,000 in an emergency fund
Placed the balance -- $76,000 – aside for her children’s educations.
Americans For The Family

11. McLean Family
Why did the McLean family do better with our program than the credit life program at the bank?
Our Program
Their Program
Level premium with level benefit
Level premium with decreasing benefit
Portable – follows the family
Terminates if family refinances or moves
Benefits paid to family
Benefits paid to the bank
Covers more than just death
Only covers death
Americans For The Family

12. Other Benefits Critical Illness Coverage Disability Protection
Waiver of Premium for Disability
Waiver of Premium for Unemployment
Return of Premium
Other Programs
College Funding Programs
Retirement Planning Programs
Business Protection Programs
Americans For The Family

13. Our History
Americans For The Family

14. National Agents Alliance Who Are We?
NAA is an “Alliance” of independent professionals seeking to maximize their income opportunity through a:
Unified Vision
Americans for the Family
Nationwide System
System of prospects, training and products
Experienced Leadership
Learn from people making the kind of money you want to make
Origins of Americans for the Family leadership date back to 1983
Americans For The Family

15. Spring 2003 175 Apps per Week Legend $3MM + $1MM + $500K + $250K +$
Legend
Location of top agencies
Americans For The Family

16. End of 2003 800 Apps per Week $22 Million in Sales
$3MM +
$1MM +
$500K +
$250K +
$100K +
$ 50K +
$1 - 50K $
Legend
Location of top agencies
Americans For The Family

17. End of 2004 1075 Apps per Week $43 Million in Sales
$3MM +
$1MM +
$500K +
$250K +
$100K +
$ 50K +
$1 - 50K $
Legend
Location of top agencies
Americans For The Family

18. End of 2005 1925 Apps per Week $86 Million in Sales (Life & Annuity)
$3MM +
$1MM +
$500K +
$250K +
$100K +
$ 50K +
$1 - 50K $
Legend
Location of top agencies
Americans For The Family

19. End of 2006 2975 Apps per Week $118 Million in Sales (Life & Annuity)
$3MM +
$1MM +
$500K +
$250K +
$100K +
$ 50K +
$1 - 50K $
Legend
Location of top agencies
Americans For The Family

20. OUR GOAL FOR 2007 $250 MILLION IN SALES 2,000,000 LEADS DISTRIBUTED
2007 Goals
OUR GOAL FOR 2007
$250 MILLION IN SALES
2,000,000 LEADS DISTRIBUTED
20,000 NEW AGENTS
100 NEW AGENCY MANAGER
PROMOTIONS
$3MM +
$1MM +
$500K +
$250K +
$100K +
$ 50K +
$1 - 50K $
Legend
Location of top agencies
Americans For The Family

21. Our Market – Our Crusade “Americans For The Family”
Our crusade is to help every family in America protect their homes for their families against death and disability
78 Million homeowners
One out of every four American deaths is due to some form of cancer
Overwhelming number of deaths are due to injuries at work.
Americans For The Family

22. Our Marketing System Target 1,200,000 homeowners weekly
Pro Data Research (PDR)
Generate over 12,000 leads a week
KIT Marketing – “Keep In Touch”
Marketing system to passively generate leads
Americans For The Family

23. Our Products
We only partner with companies that provide the latest, cutting edge products and services that hold the grade A rating through companies such as A.M. Best
Value programs – not just the steep and cheap market
Innovative riders – always seeking the best for the client
The Number 1 mortgage protection program in the country!
The independent agent’s strength in partnering with National Agents Alliance
Good deals with specific insurers come and go
Stability in agent income comes with the diversity and negotiating clout that a company like National Agents Alliance provides them
NAA will not contract with a company unless it is the best deal for the agent – remember that NAA is the “Agent’s” company
Americans For The Family

24. Support System You’re In Business For Yourself But Not BY Yourself
Weekly Agency Meetings
Hudgins Tuesday Training conference call
NAA Nationwide Wednesday conference call
30 Regional meetings in Spring and Fall run by the Owners of NAA and supported by our Insurance Carriers
2 Leadership Conferences – May and Aug
Annual National NAA Conference in January
MP3 training downloads
Published Leader Boards
Blasts
Direct Mail (PDR) programs
Training and support website ( – Agent Login)
Americans For The Family

25. Our Commitments
Provide the best opportunity in the country for the part-time and full-time writing agent and the ambitious agency manager
Provide the most comprehensive and abundant source of mortgage leads in all areas of the country
Provide the most lucrative compensation program around that rewards productivity and leadership
Provide the best sales training system and tools in the industry
Develop Brand Recognition for the NAA name
Americans For The Family

26. We Need Agents! There is a need out there for this program
We need agents who:
Want to serve these families and make a difference
Make a significant income part time or full time
As an agent you will:
Consult with homeowners who have requested this protection
Explain their options and answer questions
Put together a customized, affordable program for them
Get paid when the program is placed
Americans For The Family

27. What We Bring To The Table
Proven NAA Sales System
Proprietary selling system
High closing ratios
Lead Generation
Pro Data Research
KIT Marketing – “Keep In Touch”
Support System
Conference Call Training
Website Training
MP3/CD’s
Training Meetings and Conferences
Americans For The Family

28. What About You? What do you bring to the table?
You have to have a goal in mind that you are committed to achieve
Once you have a goal we will supply the game plan to achieve it through our program
To implement our game plan successfully you will need to:
Be teachable
Be accountable
W-O-R-K with PASSION
Sharpen your sword
Plug into all the teleconferences and training meetings
Americans For The Family

29. Why are YOU Here? Out of 100 people age 65:
59% are below broke or below ground
36% are barely making it (broke)
4% are okay
1% retire comfortably
Americans For The Family

30. Why are YOU Here?
Looking for a part-time income opportunity to support your family?
College Savings for your kids?
Move into a better
Home?
Neighborhood?
School System?
You want to retire some day?
You want to bring your wife home from work to raise your children?
Would an extra $1,000 a month make a difference?
Americans For The Family

31. Why are YOU Here? If you are an Insurance Agent:
Is your current lead program lacking?
Limited income opportunity selling what your selling?
Lousy sales and support system?
Americans For The Family

32. Income Projections
Americans For The Family

33. Part-time Income Opportunity Part-time Personal Producer - $3,600 Annualized Premium per Month
$3,600 (4 sales/Mo or 1 per wk)
@ 75% Placement = $2,700
@ 55% Contract = $1,485
@ 75% Advance = $1,114
Total Income - $13,368/Yr
You
Agent
55%
Americans For The Family

34. Part-time Income Opportunity Part-time Manager-In-Training - $18,000 Annualized Premium per Month
Personal Production
$3,600 (4 sales/Mo or 1 per wk)
@ 75% Placement = $2,700
@ 65% Contract = $1,755
@ 75% Advance = $1,316
Agency of 4 Part-time Producers
4 x $3,600 (4 sales/Mo or 1 per wk)
= $14,400
@ 75% Placement = $10,800
@ 10% Contract Spread = $1,080
@ 75% Advance = $ 810
Total Income
$1,316 personal + $ 810 override = $2,126 x 12 = $25,512/Yr
Agent
55%
You
Manager-in-Training
65%
Americans For The Family

35. Income Opportunity Full-time Personal Producer - $14,400 Annualized Premium per Month
$14,400 (16 sales/Mo or 4 per wk)
@ 75% Placement = $10,800
@ 55% Contract = $5,940
@ 75% Advance = $4,455
Total Income - $53,460/Yr
You
Agent
55%
Americans For The Family

36. Income Opportunity Full-time Manager-In-Training - $72,000 Annualized Premium per Month
Personal Production
$14,400 (16 sales/Mo or 4 per wk)
@ 75% Placement = $10,800
@ 65% Contract = $7,020
@ 75% Advance = $5,265
Agency of 4 Producers
4 x $14,400 (16 sales/Mo or 4 per wk)
= $57,600
@ 75% Placement = $43,200
@ 10% Contract Spread = $4,320
@ 75% Advance = $3,240
Total Income
$5,265 personal + $3,240 override = $8,505 x 12 = $102,060/Yr
Agent
55%
You
Manager-in-Training
65%
Americans For The Family

37. Agency of 4 Managers-in-Training
Income Opportunity Full-time Agency Manager - $288,000 Annualized Premium per Month
Personal Production
$0 - You no longer have to go into the field to sell
Agency of 4 Managers-in-Training
4 x $72,000 = $288,000
@ 75% Placement = $216,000
@ 20% Contract Spread = $43,200
@ 75% Advance = $32,400
Total Income
$0 personal + $32,400 override + $2,920 GA Bonus = $35,320 x 12 = $423,840/Yr
MIT
65%
You
Agency
Manager
85%
Americans For The Family

38. Income Opportunity Master Manager - $1,152,000 Annualized Premium per Month
Agency of 4 Agency Managers
4 x $288,000 = $1,152,000
@ 75% Placement = $864,000
@ 25% Contract Spread = $216,000
@ 75% Advance = $162,000
Net Total Income
$0 personal + $162,000 override + $40,629 GA Bonus = $202,629 x 12 = $2,431,548 AM
85%
You
Master
Manager
110%
Americans For The Family

39. 2006 Income Ring Recognition
Americans For The Family

40. Now It’s Up To You
There is no question that NAA will grow to a billion dollar company in the next 5 years
The question is – will you be part of that growth, making the kind of income you think you’re worthy of?
We can’t guarantee your success in our program
We can only guarantee that we can give you a shot
The rest is up to you
Americans For The Family

41. Where’s the catch? What does this cost to get started?
Non-licensed
Licensed
Class for state exam (Paid to Able, Inc.)
$79.95 $0
State Exam (Paid to State)
$65
Permanent Licensing fee (Paid to State)
$50
Temporary Licensing Fee includes Permanent Licensing Fee (Paid to State)
$150
Start-Up Fee with us
Total
(With Temp License)
$ (+$100)
*These fees are an average across the country and are specific for Texas.
Americans For The Family

42. License Scholarship Program
This position requires a life insurance license
40 hour class
Application fees
Background investigation
About $200 total
The NAA Scholarship Program
If you buy your own policy for your family through us – 50% paid
If we sell another policy in your sphere of influence – another 50% paid
Americans For The Family

43. The Next Step
Americans For The Family

44. The Next Step
Contact the agent that invited you to this meeting and let them know your interest level.
If you don’t have your life insurance license:
Go to and click on “Careers” then“Licensing Info”.
Once licensed or if you already have your license, get the contracting paperwork filled out and register for the next new agent training meeting.
Find out when and where the next regional meeting or conference is to meet the leaders in NAA and make plans to attend.
Start thinking of your list of top 30 people that you would hate to see lose their homes because they don’t have our program
Put together your near term income goals and ask the person that invited you what you need to do to achieve those goals
Americans For The Family

45. Fast Start Incentive Program
Americans For The Family

46. To Get Started Fast – 1st 45 Days
Top 30 List
Age 25 and up
Married
Children
Home
Work
Healthy
Purchase a policy for yourself (no phonies)
Americans For The Family

47. To Get Started Fast – 1st 45 Days
Attend Meetings/Conference Calls
Weekly training
Tuesday conference call (Hudgins)
Wednesday conference call (NAA)
NAA Regional Meetings
Etc.
Goal is to make 12 to 15 sales so you can talk to your agency about your first promotion
1st promotion by the end of 45 days (Important!) through the Fast Start Program
Americans For The Family

48. Fast Start Program – 1st 45 Days
Recruit 3 People
Make 8 Personal Sales
Move up to 60% contract
Override the new recruits by 5 points
Next Step – Manager In Training Program
New Recruit
55%
You
Fast Start
60%
Americans For The Family

49. Americans For The Family