1. Europeana Awareness Introduction Lizzy Komen 26 January 2012, the Hague

2. Content  Europeana in a nutshell  Europeana Awareness  Belgische deelname (toegevoegd)

3. Europeana in a nutshell  EU initiative (2005/2006) /EC funding  2007 Europeana Foundation established  Europeana: from prototype in 2007 to operational service in 2011  3 million items in 2008 21,8 million items in 2012  Europeana Group of projects ““What a digital wonder this is: a single access point for cultural treasures that would otherwise be difficult to access, hidden or even forgotten” Neelie Kroes, European Commission Vice-President for the Digital Agenda“ ““What a digital wonder this is: a single access point for cultural treasures that would otherwise be difficult to access, hidden or even forgotten” Neelie Kroes, European Commission Vice-President for the Digital Agenda“

4. 201120122013 ARROW Plus PATHS Natural Europe Linked Heritage OpenUp ! ECLAP Europeana Regia Judaica Digitising Contemporary Art Euoropeana Collections 1914-1918 EuroPHOTO ThinkMotion Europeana Awareness BHL Europe Europeana Version 1 Europeana Version 2 Europeana Education Europeana Research ApeNet APEX ASSETS Europeana Inside PrestoPrime Europeana Libraries EUScreen CARARE HOPE Core Tech Content

5. Europeana Network  All of you!  Content providers  Technology providers  Project partners  Commercial companies  Etc.  Sign up for the Europeana Network on ’Europeana Professional’: pro.europeana.eu

6. Europeana Strategic Plan 2011-2015 Download at: pro.europeana.eupro.europeana.eu

7. Europeana Awareness

8. Project key figures  Reference: 297261  Funded under ICT Policy Support Programme, as part of Competitiveness and Innovation framework Programme (CIP)  Start: 1 January 2012  4.000.000 EUR maximum Community contribution (80%)  656 PM planned  Duration: 36 months, 3 reporting periods  Contract is in the process of being signed  Total of 34 Deliverables and 35 Milestones

9. Europeana Awareness  In line with Strategic Plan: &  Project Objectives: Raise awareness of Europeana and promote its use among a broad public for a variety of key purposes including: Lifelong learning Genealogy Cultural tourism Leisure To further encourage cultural institutions to continue to provide content

10. Levels of approach  ‘Top Down’ – engaging politicians and policy makers, to encourage support for contributing cultural heritage organisations and an awareness of cultural heritage as an economic driver as well as promoting knowledge transfer of systems, data and policies  ‘Grassroots’ engaging the user in Europeana and cultural heritage via user participation, user generation of content, digital stories and social networking PR Campaigns

11. Work packages

12. Europeana Awareness consortium 48 partners 31 countries

13. Europeana Awareness 8 key areas of Impact  Increase public & political awareness of existence & value  Increased user engagement  Development & expansion of partner network  Distribution to Broadcast media, Tourism & Genealogy  Sustainable aggregations sector  Increased awareness of facilitation role  Development of Public Private Partnerships (PPP)  Embedding the Europeana Licensing Framework and open data policies

14. Thank you Lizzy Komen Lizzy.komen@kb.nl

15. Belgische deelname

16. WP 1: Public Media Campaigns Provincie Limburg – Erfgoedplus.be  Eén PR campagne 3 à 6 weken in elke lidstaat (27)  Gekoppeld aan een relevante gebeurtenis in elk land  Campagnes gespreid over de 3 jaar van het project  Uitgevoerd door PR agentschap onder coördinatie van Europeana Office en de partner voor het land (2 MM)  Voor België nog niet afgesproken wanneer  Voorstel: Erfgoeddag of Open Monumenten Dag  3 grote Europeana gebeurtenissen in 2012: Brussel - 9 mei: Ministeriële Vergadering met groot media event (gastvrouw Neelie Kroes) Leuven - 13-15 juni: Europeana Plenary Brussel - 21-22 juni: 1 st Digital Assembly meeting (2000 digital policy makers)

17. WP 2: End User Engagement In Flanders Fields Museum  Toepassing (widget) maken om UGC (user generated content) toe te voegen in Europeana – ‘Digital Story Telling Platform’  ‘Participation days’ rond 2 thema’s 1. World War I – 1914-1918 2. The Fall of the Iron Curtain  Vervolg van projecten van Oxford (The Great War Archive) en Duitsland (Erster Weltkrieg in Alltagsdokumenten)  Voorbeeld ‘participation days’ in Trento en Ieper  Daarna toegepast in andere plaatsen  Plan voor thema 2 zal gemaakt worden tijdens Plenaire Vergadering in mei

18. WP 3: New Partnerships Provincie Limburg – Erfgoedplus.be 1. Netwerk openbare bibliotheken Widget voor gebruik op websites Netwerk opbouwen – 2 conferenties 2 ‘hackathons’ 2. Lokale archieven en collecties Survey over organisatie van lokale erfgoedinstellingen Knelpuntenanalyse Best practices 3. Websites van media 4. Open Culture hergebruik Remixers event