1. Hosting Issues and SEO - Avoiding Downtime - Presented by: Ralf Schwoebel, CEO Tradebit, Inc.

2. When your are down Your rankings are in danger Your revenue is gone Your brand burns The longer it takes, the worse the impact! If it happens more often: the impact gets permanent!

3. Shoestring Budget? Monitor your status Duplicating yourself Divide and conquer Outsourcing side-services

4. Monitor your status Eg. livewatch.de (not affiliated with speaker)

5. Monitor your status The site is online, but the hackers stuffed their links? pontifex:~ # lynx -dump "http://www.tradebit.com/" |grep "http:" |grep -v tradebit.com [45]http://platform.twitter.com/widgets/follow_button.html?screen_name= 9. http://www.tradebit.de/ 10. http://www.tradebit.es/ 11. http://www.tradebit.it/ 14. http://www.secretsites.de/joblog/ 45. http://platform.twitter.com/widgets/follow_button.html?screen_name=trabit 46. http://feedproxy.google.com/~r/SoftwareChannels/~3/_wiwrchIi6U/ 58. http://www.thefind.com/store/about-tradebit 59. http://www.merchant-safe.com/trusteseal/?i=1097313086408481 64. http://www.tradebit.info/downloads.php 65. http://www.tradebit.info/downloads/wordpress.php pontifex:~ #

6. Duplicate yourself Have your site twice Backup = Active Makes it faster and more secure

7. Duplicate yourself Web Server Database Web Server Database web VPN

8. DNS fun Server1Server2 VPN

9. Now: this is good! Web Server Database Web Server Database Dallas, TXHouston, TX Rsync, MySQL Rep. Both servers are live You can take double the load If one fails, let the other jump in Add a third, fourth, etc. to scale

10. Ease your life: Outsource If your main business is/are website(s) Do not host eMail services (gmail, runbox, sendgrid, etc.) Do not host nameservers (have at least 4 external)! You have enough on your plate already: Get the traffic up!

11. Thank you! Ralf Schwoebel, CEO Tradebit, Inc. puzzler@tradebit.com www.tradebit.com Twitter: trabit pontifex @ wmw