1. Promoting Canada as a Study Destination in India Synergy Education Conference October 6-7, 2011 Lee-Anne Hermann Deputy Director and Trade Commissioner Edu-Canada: International Promotion of Education in Canada Foreign Affairs and International Trade Canada STUDYING IN CANADA

2. P ROMOTING C ANADA AS A S TUDY D ESTINATION The Current Situation Indian Students in Canada Canadas Engagement Latest Research Canadas International Education Strategy

3. The Current Situation International students contribute (2008) : $6.5 billion annually to Canadas economy $291 million in direct government revenues employment for 83,000 Canadians Attracting young international Highly Qualified Persons (HQP) including holders of technical degrees in key trades sectors continues to be highly competitive among major industrialized countries Canadas education sector is gaining momentum in priority markets (especially in China, India and Brazil) Countries which spend more on marketing are ahead of Canada in certain areas, but Canadas advantages remain yet to be discovered – there is considerable room for growth

4. Indian Students in Canada Mobility choices broadening with expectation for service and quality Burgeoning middle class Wealth in second tier cities Internal competition will lead to pursuit of quality, foreign- based education Economic barriers decrease but interest in career outcomes increasing (broadening from business/engineering)

5. Indian Student Enrolment in Canada: Snapshot 17,530 long-term students from India studying in Canada of which 11,533 entered in 2010 8% of Canadas long-term international student population Strong diaspora in Canada with more than 1 million Indian immigrants – support system

6. N UMBER OF I NDIAN S TUDENTS E NTERING C ANADA BY Y EAR Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

7. I NDIAN S TUDENTS IN C ANADA : S HARE OF THE P IE Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

8. I NDIAN S TUDENTS IN C ANADA BY S ECTOR Citizenship & Immigration Canada, RDM: 2010 Facts and Figures 2009 2010

9. I NDIAN S TUDENTS IN C ANADA : S ECTORAL A NALYSIS Citizenship & Immigration Canada, RDM: 2010 Facts and Figures Sector2009: # Student Visas Issued 2010: # Student Visas Issued % Change K-12150205+ 37% University3,9304,640+ 18% Trade1,5751,415- 10% Other Post- Secondary 3,47010,560+ 204% Other430700+ 63% Total9,56017,530+ 83%

10. 2008: # of Student Visas Issued 2009: # of Student Visas Issued 2010: # of Student Visas Issued Universities1,016 (32%)1,398 (38%)1,754 (14%) Others675 (21%)746 (11%)1,322 (11%) SPP Colleges1,503 (47%)4,443 (67%) (196% increase over 2008) 9,176 (75%) (511% increase over 2009) Total3,1946,58712,252 S TUDENT P ARTNERS P ROGRAM : A S UCCESS S TORY IN THE M AKING

11. Citizenship & Immigration Canada, RDM: 2010 Facts and Figures Applications Processed for Students Abroad (In Persons) - 2010 Students - Processing (Persons) Students - Processing Times (Persons) Missions Abroad Application Received ApprovedRefusedTotalApproval RatePermits Issued 80% of Cases Finalized within X Days Total Finalized Worldwide 137,12596,62236,168132,790 73% 96,622 35 Days 132,790 Asia & Pacific 74,85550,95521,82872,783 70% 50,955 35 Days 72,783 Chandigarh 12,8215,5937,41413,00743%5,593 28 Days13,007 New Delhi 11,0816,6814,48311,16460%6,681 28 Days11,164

12. Education plays an increasingly important role in Canadas growing relationship with India Education featured on agenda of recent high-level visits to India Canada faces challenges in the Indian education market, including: Information gap penetration regarding Canadas excellence Slow growth in visibility of Canadas education brand Limited on-the-ground support network, although this is changing Regulatory framework can impede partnership growth India - The Current Environment

13. Canadas Education Strategy in India aims at: Delivering well coordinated initiatives to promote awareness of Canadas education Providing market intelligence and support to Canadian institutions Informing students and influence brokers of education and career opportunities Facilitating networking and collaboration between Canadian and Indian institutions through visits, seminars, workshops, outcalls, etc. Engaging on skills training, in coordination with new Public Private Partnership (PPP), National Skills Development Council (NSDC), Association of Canadian Community Colleges (ACCC) and Sector Skills Increasing Canadas presence through traditional and social media engagement Canadas Education Strategy in India

14. Canadas Education Strategy in India: Key Activities Education Exposure/Familiarization Tour to Canada in collaboration with provinces Advocacy/brand building activities through participation at Education events: FICCI Higher Education Summit, November 11-12, 2011 Techfest Mumbai, January 2012 West Bengal and Bhutan Outreach, January 2012 Alumni database development Education leaders outreach to Canada Student information seminars/ webinars / live chats Agent familiarization seminars/ webinars

15. L ATEST R ESEARCH C OMMISSIONED BY E DU -C ANADA Economic Impact of International Education in Canada (2008) $6.5 billion/ year Best Practices on Managing the Delivery of Canadian Education Marketing Identify best practices Provide guidance to policy makers Leverage and Network Strategy for International Education Conferences Handbook Full reports available online: www.international.gc.ca/educationwww.international.gc.ca/education Coming Soon: An Assessment of Canadas Capacity for International Student Enrollment Canadian Award Opportunities for Canadian Students Economic Impact of International Education in Canada

16. C ANADA S I NTERNATIONAL E DUCATION S TRATEGY – T HE F UTURE The Budget presented to the House of Commons on June 6 th, 2011, stated: A New International Education Strategy Innovative and outward-looking colleges and universities are key partners in developing a diverse, skilled and internationally focused workforce. Budget 2011 allocates $10 million over two years to develop and implement an international education strategy that will reinforce Canada as a country of choice to study and conduct world-class research. Elements of the strategy will include promotion and advertising initiatives; strengthening of international representation in key markets; and the development and dissemination of market intelligence for institutions. This will strengthen our engagement with emerging economies and ensure greater collaboration between Canadian and foreign institutions. An advisory panel reporting to the Ministers of Finance and International Trade will be established to make recommendations on the strategy and to set out the contributions of all partners.

17. Your professional resourceA central source for promotion www.edu-canadapro.gc.cawww.educationau-incanada.ca Contact us: W: www.international.gc.ca/educationwww.international.gc.ca/education E: edu-canada@international.gc.ca T: 613-944-0762 Thanks! Questions?