1. Holiday 2008
Visual Merchandising Guidelines 11/03/08-12/25/08

2. Operational Instructions
Overview
Christmas is a season rich with love, hope and joy. It is a time for surrounding ourselves with people we love and celebrating the spirit of giving and sharing. In 2008 Swarovski brings the fairytale of Christmas to life with the Christmas concept “A Sparkling Dream”: an imaginary place where serenity and purity reign. This enchanted world - far away from the confines of any map - is covered with snow, where magical creatures live. A small bird with its poetic feather tail, an angel flying in the clouds leaving sparkles in its wake or a little Kris Bear playing and catching a star. This story emphasises the spirit of Christmas through a wonderland where everything can come true. 
Operational Instructions
Seasonal Collateral
The following items are considered seasonal collateral:
Large Slimline Tree (1 per pedestal window)
Small Slimline Tree (1 per built in window)
Blow Clips (pack of 6)
Prop Gift Bags (pack of 24)
If you discover you are missing any seasonal collateral listed above, call customer service at to track or replace your missing item. Images of the items can be found on pages The orders that were placed for each store are also listed after the prop overview. Please refer to the prop overview and order pages if you need to call customer service, as it is important to report the missing props using their proper name and item number for efficient service.
Holiday gift bags will be allocated through the planning and allocation team based on each store’s sales volume.
Graphics from Synnott Imaging
The following items are graphics sent by Synnott Imaging:
All window graphics
Built-in window and oval 95 base covers
Column covers
Cash wrap displayer graphics
11x17 open sell graphics
SAD inserts
Leaseline graphic
Open sell table colored inserts
Full size cash wrap graphics
All duratrans
As soon as you receive your shipment from Synnott Imaging, remove the packing slip from the box and make sure that the items on the slip match up with the items in the box.
If you discover you are missing any items you were supposed to receive or that the slip does not match the contents of the box, mark the errors and/or list what you are missing on the packing slip. Fax it back to Synnott Imaging immediately! They will send you what you need right away.

3. Fashion and Watch Update
Many stores are experiencing shortages in fashion skus and watch skus already this fall season. This shortage can be filled in several ways.
The fashion case can be supported as directed below:
Move any additional stock of accessories into your fashion case as space allows. Group accessories together with complimentary jewelry to enhance the chance of add on sales.
Maintain the core layout with 8 neck forms in 2 columns as directed. If you run low on necklaces for the neck forms, handbag displays can replace the neck form in order to maintain the layout.
You can also fill in the fashion showcase by duplicating larger statement jewelry pieces from the timeless collection, i.e. diva collection, cluster collection, faithful collection, etc.
Full Fashion Store options:
Larger stores- Work all accessories into fashion showcases to maintain the space allocation of two showcases and fill Oval 95 accessory cases with Holiday ovals, or other duplication of festive jewelry collections.
Smaller stores- Consolidate fashion into one showcase and place one of the following in the additional showcase- A feature showcase if you do not currently have one, a timeless jewelry or bridal case if those collections are shown in oval cases on your plan or duplicate one of the timeless jewelry showcases for the holiday season, preferably standard TJ 2/3 of full TJ 1/2.
Watches will be addressed in the following way:
The watch case will be removed from the floor plan in many stores due to low stock levels. The remaining watches should be placed in the fashion showcase with complimentary jewelry collections, ideally one watch or watch collection per shelf. The watches can remain in the fashion showcase until Launch
For larger stores that continue to have a designated space for watches, you may consolidate watches to one shelf and duplicate one of the following collections on the other shelf/shelves:
Rings
Key rings
Brooches
Floor Plan Update
Floor plans will go into the mail pack the week before the holiday floor set.
The revised floor plans will direct the following changes:
Placement of gold oval base covers in each store
Placement of the feature showcase backdrops in additional everyday cases
Placement of a consolidated watches presentation
Replacement for watches
Possible minor adjustments of oval 95 showcases
The changes will be minimal and should not affect the overall layout of each store’s floor plan.
Fully revised assortments and floor plans will not be implemented until Launch

4. Visual Program Calendar

5. Graphics from Synnott Imaging
If you are missing any items you were supposed to receive, please read the operations instructions on p.2.
Window One
Front - all periods
Window One
Back - all periods
Window Two
Period 1
Window Two
Period 2
11/3-12/25
11/3-11/30
12/1-12/25
Leaseline Graphic
Note:
Only use this leaseline graphic if a promotional graphic is not designated or if your store runs out of the promotional products featured for the holiday leaseline specials

6. Graphics from Synnott Imaging
If you are missing any items you were supposed to receive, please read the operations instructions on p.2.
11x17 Open Sell Graphics
Open Sell Table Covers
Period 1 and 2
11/3-12/7
Period 3
12/8-12/25
Duratran Graphics

7. Graphics from Synnott Imaging
If you are missing any items you were supposed to receive, please read the operations instructions on p.2.
Framed Cash Wrap Graphics- all doors except 14, 32, 49, 55, 62, 87, 175, 182, 184
Mounted Cash Wrap Graphic- 14, 32, 49, 55, 62, 87, 175, 182, 184 ONLY!
Notes to selected stores:
This full size graphic will cover the back wall behind the cash wrap in selected stores.
The framed cash wrap graphics will need to be removed from the wall and stored in the backroom until January. Keep the hooks in place, if possible, since you will need to use them again.
The graphic will ship in two pieces. Each piece should be positioned so that they are touching each other in the middle to appear to create one image.
The graphic will be mounted on cintra and will need to be adhered with double sided tape. The bottom of the graphic can rest on the cash counter to help support the weight of the image.
Each graphic is custom made to the size of each store’s cash wrap wall.

8. Pedestal Window Collateral
If you are missing any of these items, refer to the operations instructions on p.2.
Window One
Front - all periods
Window One
Back - all periods
Window Two
Period 1
Window Two
Period 2
11/3-12/25
11/3-11/30
12/1-12/25
Gold Column Covers
Prop Bags
Bow Clips
Slimline Tree
Ornament Cluster

9. Built-in Window Collateral
If you are missing any of these items, refer to the operations instructions on p.2.
22 x 28 Window Graphics
11/3-12/25
11/3-11/30
12/1-12/25
Gold Foil WAD Inserts
Holiday Base Cover
Prop Bags
Bow Clips
Slimline Tree
Ornament Cluster

10. Feature Showcase Collateral
If you are missing any of these items, refer to the operations instructions on p.2.
Gold Foil SAD Lcover Inserts
Holiday Backdrop
Prop Bags

11. Tree Decoration Details Decorating the pedestal window tree
Props:
12 White Ball Clusters
3- AE Ornament
4- little snowflake ornament
12 Gold bows w/ clips
Notes:
The window trees should be plugged into floor outlet in the window. The trees need to be unplugged at the end of everyday. Do not leave the lights on all night in your store.
Begin with tree assembly …
Fluff each branch of the tree by pulling it away from the center branch and by filling in any holes. Pull the branches out so that the tree looks natural.
Both the crystal and ball ornaments should be placed on the tree one style at a time in a zig zag pattern as shown to the left. Hang the crystal ornaments first.
Before attaching the crystal ornaments, tie the ribbon into an additional knot so that the blue ribbon appears shorter.
Attach the gold bow clip through the loop of the blue ribbon of each ornament. Try to get the ornament to hang free instead of laying on the branches below.
Tuck the blue ribbon behind so it is out of view. After hanging the ornament, fluff the wired gold bow.
Twist three single ornaments into a cluster.
Place the ball ornaments on the tree in a zig zag pattern. Don’t twist the wire tightly around the branches. Position the ornament cluster and gently wrap the wire once around the interior branch so that the wire doesn’t show. All ornaments should be set deep into the branches of the tree with none hanging out on the edge of the branch.
All of the crystal ornaments that are placed on the trees are selling stock. The boxes for these ornaments need to be safely stored so that the ornaments may be repacked into them at a later date.
The tree should be fully decorated on the front 2/3’s. Use the extra ball clusters and extra bows without an ornament on the back of the tree.

12. Tree Decoration Details Decorating the pedestal window tree
Twist three single ornaments into a cluster.
Position the ornament cluster and gently wrap the wire once around the interior branch so that the wire doesn’t show. All ornaments should be set deep into the branches of the tree with none hanging out on the edge of the branch.
Tie the ribbon into an additional knot so that the blue ribbon appears shorter.
Attach gold bow clip through the loop of the blue ribbon of each ornament so that it doesn’t slip through and break.
After hanging the ornament, fluff the wired gold bow.
Try to get the ornament to hang free instead of laying on the branches below.

13. Gold Bag Decoration
When placing larger ornaments on the bags, place an empty box in the bag to stabilize the bag and keep it from tipping forward.
Step 1
Step 2
Untie the knot on the blue ribbon.
Thread the ribbon through the holes on the front of the bag.
Pull the ribbon through the holes leaving ½ inch of blue ribbon showing on the outside.
Step 3
Finished Bag
Tie a bow inside the bag, as shown.
Position the white bow so that the ornament shows clearly

14. Priority One Set the following before opening on 11/3: Windows Focal
Open Sell Table

15. Pedestal Window 1 – Annual Edition
11/3 –12/25
This window will stay up during the entire holiday program
Props:
Mega Poster – Annual Edition
White Fashion Displays (WFD)
Gold Foil Column Covers
Gold Foil Gift Bags
Slimline Tree
Decorations for Tree
Guidelines:
Use the detail photographs on the next page for product placement.
Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.
In order to sit upright, the winter bird should be clipped to the SP6 hair comb hook, shown below, which can then be placed in the hole on the WFD display.
Actions:
Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic.
Make sure that your WFD displays are clean and free of fingerprints.
Use the plexi pedestal covers in your windows.

16. Pedestal Window 1 – Annual Edition
11/3 –12/25
This window will stay up during the entire holiday program
Substitutions:
Period 1 (11/3 – 11/30) :
Frozen collection for snowflake collection
Festivity collection for flirt collection
AE kris bear ornament for AE ornament or angel ornament
Comet ornament for little snowflake ornament or angel wings
A gift for you kris bear and/or presents for angel and/or winter bird
Period 2 (12/1 – 12/25) :
Ice flowers ornament for AE ornament
Poinsettia ornament for little snowflake ornament
Poinsettia ornament small for angel wings ornament
Christmas tree brooches for the angel
Felix the christmas tree medium or felix the christmas tree for the winter bird
Pave heart and pave cross pendants for flirt/dancing pendants
Diva collection for snowflake collection
985600
910067
973761
975303
942045
939734
934706
946477
946480
944874
975304
975302

17. Pedestal Window 2 – Fantasy
Change # /3 – 11/30
Props:
Mega Poster - Fantasy
White Fashion Displays (WFD)
Gold Foil Column Covers
Gold Foil Gift Bags
Slimline Tree
Decorations for Tree
Guidelines:
Use the detail photograph on the next page for product placement.
Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.
Actions:
Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic.
Make sure that your WFD displays are clean and free of fingerprints.
Use the plexi pedestal covers in your windows.

18. Pedestal Window 2 – Fantasy
Change # /3 – 11/30
Substitutions:
Other fantasy necklace (973740) for fantasy neck shown (if only the neck is sold out)
Gold kyrat or Gold signature collection for fantasy collection
Farfalla collection for any of flirt/dolce/points of light collections or gold crafty/etoile/mini parallel pendants/PE for any flirt/dolce/points of light pendants/PE
Gold glacier/nirvana/forever rings for gold bangles shown
Comet and samantha the snowflake ornaments for poinsettia ornaments
985601
969425
957043
973742
969426
957044
957053
973739
905210
905212
959258
959262
956714
973741

19. Pedestal Window 2 – Flicker
Change # /1 – 12/25
Props:
Mega Poster - Flicker
White Fashion Displays (WFD)
Gold Foil Column Covers
Gold Foil Gift Bags
Slimline Tree
Decorations for Tree
Guidelines:
Use the detail photograph on the next page for product placement.
Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.
Actions:
Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic.
Make sure that your WFD displays are clean and free of fingerprints.
Use the plexi pedestal covers in your windows.

20. Pedestal Window 2 – Flicker
Change # /1 – 12/25
Substitutions:
If the frozen collection is sold out, spread out the festivity collection first (add small tennis bracelet) before substituting
If the festivity collection is sold out, spread the frozen collection out first, before substituting
If both the festivity and frozen collections are sold out:
Display the impression neck/PE set in place of the frozen collection
Show the emma neck in place of the festivity collection
Substitute the small tennis bracelet in place of the frozen bracelet
If pieces from the flicker collection are sold out, spread out the other flicker/kris bear pendants to fill the space.
If additional product is needed to fill the pedestal:
Display the brilliance neck/PE set in place of the flicker star neck/PE
Show the diva necklace in place of the flicker/kris bear pendants
Substitute the hinged bangle and edith bangle in place of the flicker bracelet
Samantha the snowflake for the comet ornament
Georgie the gingerbread man for the kris bear ornament
Santa hat ornament for presents
Santa stocking ornament for a gift for you kris bear
973536
973734
973543
973748
975307
973745
973533
973535
975308
945580
944995
946713
626851
975309
905788
976293

21. Built-in Window 1 – Annual Edition
11/3 –12/25
This window will stay up during the entire holiday program
Props:
22x28 AE Graphic
Window Acrylic Display Set (WAD)
WAD Lcovers
Gold Foil WAD Lcover Inserts
Prop Bags
Holiday Base Cover
Slimline Tree
Decorations for Tree
Guidelines:
Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.
In order to sit upright, the winter bird should be clipped to the SP6 hair comb hook, shown below, which can then be placed in the hole on the WFD display.
Actions:
Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic.
Make sure that your WAD displays are clean and free of fingerprints.

22. Built-in Window 1 – Annual Edition
11/3 –12/25
This window will stay up during the entire holiday program
Substitutions:
Period 1 (11/3 – 11/30) :
Frozen collection for snowflake collection
Festivity collection for flirt collection
AE kris bear ornament for AE ornament or angel ornament
Comet ornament for little snowflake ornament or angel wings
A gift for you kris bear and/or presents for angel and/or winter bird
Period 2 (12/1 – 12/25) :
Ice flowers ornament for AE ornament
Poinsettia ornament for little snowflake ornament
Poinsettia ornament small for angel wings ornament
Christmas tree brooches for the angel
Felix the christmas tree medium or felix the christmas tree for the winter bird
Pave heart and pave cross pendants for flirt/dancing pendants
Diva collection for snowflake collection
942045
975303
975302
975304
934706
946477
910067
946480
944874
973761
985600
939734

23. Built In Window 2 – Fantasy
Change # /3 – 11/30
Props:
22x28 Fantasy Graphic
Window Acrylic Display Set (WAD)
WAD Lcovers
Gold Foil WAD Lcover Inserts
Prop Bags
Holiday Base Cover
Slimline Tree
Decorations for Tree
Guidelines:
Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.
Substitutions:
See following page
Actions:
Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic.
Make sure that your WAD displays are clean and free of fingerprints.

24. Built In Window 2 – Fantasy
Change # /3 – 11/30
Substitutions:
Other fantasy necklace (973740) for fantasy neck shown (if only the neck is sold out)
Gold kyrat or Gold signature collection for fantasy collection
Farfalla collection for any of flirt/dolce/points of light collections or gold crafty/etoile/mini parallel pendants/PE for any flirt/dolce/points of light pendants/PE
Gold glacier/nirvana/forever rings for gold bangles shown
Comet and samantha the snowflake ornaments for poinsettia ornaments
973742
973739
957053
905212
973741
905210
957044
901640
957043
928365
969425
985602
969426
985601

25. Built In Window 2 – Flicker
Change # /1 – 12/25
Props:
22x28 Flicker Graphic
Window Acrylic Display Set (WAD)
WAD Lcovers
Gold Foil WAD Lcover Inserts
Prop Bags
Holiday Base Cover
Slimline Tree
Decorations for Tree
Guidelines:
Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.
Substitutions:
See following page
Actions:
Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic.
Make sure that your WAD displays are clean and free of fingerprints.

26. Built In Window 2 – Flicker
Change # /1 – 12/25
Substitutions:
If the frozen collection is sold out, spread out the festivity collection first (add small tennis bracelet) before substituting
If the festivity collection is sold out, spread the frozen collection out first, before substituting
If both the festivity and frozen collections are sold out:
Display the impression neck/PE set in place of the frozen collection
Show the emma neck in place of the festivity collection
Substitute the small tennis bracelet in place of the frozen bracelet
If pieces from the flicker collection are sold out, spread out the other flicker/kris bear pendants to fill the space.
If additional product is needed to fill the pedestal:
Display the brilliance neck/PE set in place of the flicker star neck/PE
Show the diva necklace in place of the flicker/kris bear pendants
Substitute the hinged bangle and edith bangle in place of the flicker bracelet
Samantha the snowflake for the comet ornament
Georgie the gingerbread man for the kris bear ornament
Santa hat ornament for presents
Santa stocking ornament for a gift for you kris bear
973533
973532
973535
973536
973734
944995
976293
973745
975309
975308
973748
973543
945580
973542
905788
946713
626851

27. Focal – Holiday Jewelry
Period /3 – 11/ sided case
Guidelines:
Set the focal display using the gold gift bag props and “gift certificates available” plexi sign block shown.
Substitutions:
Kris bear pendants for snowflake pendant
Flicker PE & charm for snowflake and festivity PE’s
Flicker pendants for Festivity pendants
Flicker ring and hair clips for snowflake tack pin/charm and festivity charm
Flicker bracelet for small christmas tree pin
Flicker brooch for large christmas tree pin on prop bag
Ice flower ornament for little snowflake ornament
Ice flowers ornament for AE ornament
Insert the weekly
promotional
image
here with the
appropriate
displays
to represent
the
product
Actions:
Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.
On top of the focal display, set up the 11x17 graphic that relates to the current weekly promotion/event promotion occurring and the WFD displays necessary to display the product featured in the promotion.
For selected stores with large focal cases:
Large Focal front – snowflake collection, AE ornament, plexi sign block and tree pin on bag
Large Focal top – medium and small felix trees, a gift for you kris bear and presents, christmas tree ornament, santa hat and stocking ornaments
Large Focal right – festivity collection, little snowflake on bag and small tree pin
Large Focal left – frozen collection with comet ornament on small gift bag
975303
975300
973749
973748
973745
942045
975301
975305
934706
975302
973750
975304

28. Focal – Holiday Jewelry
Period /1 – 12/ sided case
Actions:
Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.
On top of the focal display, set up the 11x17 graphic that relates to the current weekly promotion/event promotion occurring and the WFD displays necessary to display the product featured in the promotion.
For selected stores with large focal cases:
Large Focal front – fantasy neck (973739) and PE, plexi sign block and little snowflake on bag
Large Focal top – medium and small felix trees, a gift for you kris bear and presents, christmas tree ornament, santa hat and stocking ornaments
Large Focal right – fantasy neck (973740), forever ring (on upright WFD display), AE ornament
Large Focal left – gold points of light collection, gold helios ring, georgie the gingerbread man and samantha the snowflake
Insert the weekly
promotional
image
here with the
appropriate
displays
to represent
the
product
Guidelines:
Set the focal display using the gold gift bag props and “gift certificates available” plexi sign block shown.
Substitutions:
Farfalla neck/PE for fantasy neck (973740) and PE
Farfalla ring and tack pin set for fantasy bracelet
Dolce PE for forever ring
Dolce neck for fantasy neck (973739)
Ice flower ornament for little snowflake ornament
Ice flowers ornament for AE ornament
973739
973742
973547
942045
973740
934706
973741

29. Focal – Holiday Jewelry
Period /3 – 11/ Oval 95 case
Guidelines:
Set the focal display using the gift certificates available plexi sign block as shown.
On top of the Oval 95, set up the 11x17 sign holder as shown below. Make sure the graphic corresponds to the current holiday weekly/event promotion going on. Display the jewelry highlighted in the current promotion on WFDs.
Actions:
Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.
Substitutions:
Kris bear pendants for snowflake pendant
Flicker PE & charm for festivity PE and charm
Flicker pendants for Festivity pendants
Flicker ring, brooch and hair clips for snowflake tack pin/charm and PE
Flicker bracelet for christmas tree pins
Ice flower ornament for little snowflake ornament
Ice flowers ornament for AE ornament
Insert the weekly
promotional
image
here with the
appropriate
displays
to represent
the
product
Front
942045
975303
973761
975300
975304
975302
973765
975305
973529

30. Focal – Holiday Jewelry
Period /3 – 11/ Oval 95 case
Actions:
Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.
Substitutions:
Kris bear pendants for snowflake pendant
Flicker PE & charm for festivity PE and charm
Flicker pendants for Festivity pendants
Flicker ring, brooch and hair clips for snowflake tack pin/charm and PE
Flicker bracelet for christmas tree pins
Ice flower ornament for little snowflake ornament
Ice flowers ornament for AE ornament
Back
973745
973748
973749
934706
975301
973750
977093

31. Focal – Holiday Jewelry
Period /1 – 12/ Oval 95 case
Guidelines:
Set the focal display using the gift certificates available plexi sign block as shown.
On top of the Oval 95, set up the 11x17 sign holder as shown below. Make sure the graphic corresponds to the current holiday weekly/event promotion going on. Display the jewelry highlighted in the current promotion on WFDs.
Actions:
Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.
Substitutions:
Farfalla neck/PE for fantasy neck (973740) and PE
Farfalla ring for forever ring
Crafty pendant for points of light pendant
Euphoria pendant (933642) for fantasy bracelet
Dolce neck and PE for fantasy neck (973739) (display PE side by side toward the bottom of the neck form
Ice flower ornament for little snowflake ornament
Ice flowers ornament for AE ornament
Insert the weekly
promotional
image
here with the
appropriate
displays
to represent
the
product
Front
942045
973739
973742
957043
957044
956714
959258
973547
901839
905212
973741

32. Focal – Holiday Jewelry
Period /1 – 12/ Oval 95 case
Actions:
Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.
Substitutions:
Farfalla neck/PE for fantasy neck (973740) and PE
Farfalla ring for forever ring
Crafty pendant for points of light pendant
Euphoria pendant (933642) for fantasy bracelet
Dolce neck and PE for fantasy neck (973739) (display PE side by side toward the bottom of the neck form
Ice flower ornament for little snowflake ornament
Ice flowers ornament for AE ornament
Back
973740
985601
985602
901640
934706
957053
905210

33. Open Sell – Frozen Period 1 11/3-11/17 975307 975308 942045 905212
Guidelines:
All stacks of boxes should be set up like a set of stairs, with the higher stack in the back and the lower stack in the front to create interest.
Substitutions:
Fizz collection for frozen collection
Comet ornament for small poinsettia
Ice flower ornament for large poinsettia
975307
975308
942045
905212
Actions:
Display the product on white displayers on the mini table as shown.
Price the item on the displayers. Do not price the box stacks.
Replenish the open sell quantities as sell-through occurs throughout the day.
905210
975309
905210
934706
975308
975307
942045
975309
905212

34. Open Sell – Flicker Period 2 11/18-12/7 973534 973533 973532 942045
Guidelines:
All stacks of boxes should be set up like a set of stairs, with the higher stack in the back and the lower stack in the front to create interest.
Substitutions:
Flicker star and moon pendants for the flicker pendant
Flicker ring for flicker earrings/brooch
Cufflinks for Flicker bracelet (display on square WFD instead of thin bracelet)
Winter bird and ice flower for santa hat and stocking (place an upright WFD thick bracelet display behind the AE ornament bag in order to hang the ice flower.)
973533
973532
973534
942045
934706
976293
944873
944872
Actions:
Display the product on white displayers on the mini table as shown.
Price the item on the displayers. Do not price the box stacks.
Replenish the open sell quantities as sell-through occurs throughout the day.
942045
973534
973533
973532
944873
976293
934706
944872

35. Open Sell – Snowflake Period 3 12/8-12/25 939734 945580 975300 975303
Guidelines:
All stacks of boxes should be set up like a set of stairs, with the higher stack in the back and the lower stack in the front to create interest.
Substitutions:
Flirt pendant (973761) and PE (973765) for snowflake pendant and PE
Cufflinks for snowflake tack pin
975300
975303
942045
934706
975302
904990
Actions:
Display the product on white displayers on the mini table as shown.
Price the item on the displayers. Do not price the box stacks.
Replenish the open sell quantities as sell-through occurs throughout the day.
939734
945580
904990
942045
975302
975303
934706
975300

36. Priority Two Set the following on 11/3: Oval 95 Cases
Feature Showcases

37. Seasonal Oval 95 – Occasions
Selected Stores Only
Guidelines:
This oval 95 display may be used as a substitute for an oval presentation where stock levels are running low. This case may be designated on your custom floor plan as a substitute for crystal time. See your custom floor plan for more detail.
This is a double-sided presentation. Details for the other side are shown on the following page.
In order to sit upright, the winter bird should be clipped to the SP6 hair comb hook, shown below, which can then be placed in the hole on the WFD display.
Actions:
Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.
Consolidate the presentation if the skus shown begin to sell out.
Front
872199
904990
665024
626851
946713
905788
944872
944873
944995
942045
945580
946477
934706

38. Seasonal Oval 95 – Occasions
Selected Stores Only
Back
845635
872198
905210
905212
946480
945006
939734
945577
944874

39. Holiday Feature Showcase
Props:
Acrylic Backdrop Holder
SAD Set
SAD Gold Foil Inserts
Holiday Backdrop
White Displays
Prop Bags
Guidelines:
This showcase is for selected stores. On each store’s floor plan a FS will be designated on the plan.
If your floor plan does not show a feature showcase, your promotional presentation will be shown in the focal case only.
Actions:
Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.

40. Holiday Feature Showcase
Shelf 1
Shelf 2

41. Holiday Feature Showcase
Shelf 3
Shelf 4

42. Holiday Feature Showcase Everyday Product Cases
Actions:
For the holiday promotion, we will be highlighting two cases of product with holiday props. This is in addition to the feature showcase.
These cases will be designated on your custom floor plan in additional to you standard feature showcase.
In these two cases, place the holiday backdrop shown to the right. Secure the backdrops with double sided tape and/or magnets. You will not be sent additional backdrop holders.
Place small gift bag props in both cases as shown below. Be sure to follow a zig zag pattern throughout the cases.
Choose two types of the following ornaments per case and attach to the prop bags in order of priority- little snowflake & AE or small & large poinsettia.
Insert Holiday Backdrop
Case Examples for Bag Placement