1. OCMS – Online Communication & Marketing Service
IS Services
How to make your online project happen...
Susanne Townsend, SD&D
Business Service Lead

2. Your Key to the Online World
OCMS – Online Communication & Marketing Service
Your Key to the Online World

3. OCMS – Online Communication & Marketing Service Our customers
All employees of BI
AH: Animal Health
PM: Prescription Medicine
CHC: Customer Health Care
All OPUs
Functions
Human Resources,
Research & Development …

4. OCMS – Online Communication & Marketing Service Statistics
What we have…
More than digital assets (images, videos & documents)
More than content pages (in more than 300 websites)
Short time-to-market:
Order your site and have it ready to fill in with content by next week
No cloud computing necessary
Everything according to our security and compliance guidelines
Fast and cost efficient solution by using our standard services
All coordinated by OCMS (Online Communication & Marketing Service)

5. OCMS – Online Communication & Marketing Service Statistics
What we have…
Support standards
Follow-the-sun support & global support for editors
24x7 operation support including emergency line
BISM Ticket (response time: 3 days)
SLA meets BI standards
Planning standards
We help you by your planning and strategy
What happens after your website goes live? Even here we will support you.
Record retention according to BI standards
BI best practices and knowledge of years of experience in pharmaceutical processes (business and technical)

6. Our efforts to constantly improve the service
OCMS – Online Communication & Marketing Service Ongoing improvements
Our efforts to constantly improve the service
To always understand our customers better we constantly strive to get more knowledge
Adobe summit, Solution Architect trainings, Workshop with our agencies, WCMS strategy know-how transfer with others (Adobe, Fostner & Gardner), digital marketing solution, understanding of Web Internet-Trends
Regular meetings with IS Business Partners to get input what is needed from business to enhance services
We support you in your planning and your strategy (OCC)
You are our customer – we are listening to you and your needs!
You have influence on how we enhance our service, you are the driver

7. OCMS – Online Communication & Marketing Service?
Online
Content
WCMS
Multi-language
Web Layout
Internet
Rollout
Products
Web 2.0
Media
Marketing
Single Sign On
Want to go online with your project?
Don’t know where to start?
Confused about terms and techniques?
Business

8. OCMS – Online Communication & Marketing Service Briefing with your IS Business Consultant
Step 1
Customer?
Content?
Website?
SAP!
Communication?
OCMS!
Documentum!
Have a briefing with your IS Business Consultant.
Clarify your needs – do you need an online platform?
Define your targets – estimated rollout, feature requirements, ideas, ... Describe your results in a Briefing Document.
IS Business Partner  IS Business Consultant
Business
IS Business Consultant

9. OCMS – Online Communication & Marketing Service Talk to your IS Service Lead
Step 2
Do you...
e-Publishing/marketing of information-driven and marketing-driven websites
Yes, I can
e-Publishing/marketing of information-driven and marketing-driven websites
? ? ?
! ! !
Want to own a website?
You need IS Services from OCMS!
Talk to the IS Service Lead.
Business COnsultant hinzufügen
Business
IS Business
Consultant
IS Service Lead

10. OCMS – Online Communication & Marketing Service Specify your needs
Step 3
User
Requirements
Document your specific User Requirements.
Standard website or not?
IS Business Consultant will provide help.
Consultant
Business
IS Business
Consultant
IS Service Lead

11. OCMS – Online Communication & Marketing Service Evaluation of your requirements
Step 4
Your requirements will be analyzed and verified.
OCMS will discuss possible implementation, give advice, introduce online features.
OCMS identifies – special features and – if any found – further handling.
IS Service Lead

12. OCMS – Online Communication & Marketing Service Choose your agencies
Step 5
Choose your creative agency. An agency for website design. An agency for content supply and content editing.
Get a recommendation for an implementation agency from OCMS or IS Business Consultant. An agency for web layout (technical issues).
Best case: have all agency in one! Otherwise:
Implementation agency has to go through technical enabling process.
Content editing agency has to attend user training for content management system.
Agencies

13. OCMS – Online Communication & Marketing Service Order your website
Step 6
IS Business Consultant orders your website via IT Shop. Prerequisite and mandatory: External agencies are registered for BI system access. Follow instructions and web links on OCC website.
Website with standard layout and standard features are available within days.
From now on you benefit from OCMS services.
Support via global BI Service Desk.
Website monitoring and access statistics.
Best practices support and large pool of how-to’s available online.
Fast time-to-market by reusing existing services.
Global sharing of common digital assets used by headquarters and more...
IS Business Consultant

14. Implementation Agency
OCMS – Online Communication & Marketing Service Trainings
Step 7
Standardized trainings for content editors. Mandatory for working with the content management system.
Implementation agency responsible for web layout is enabled/trained by OCMS Tasks:
Transpose the web design into a technical web layout.
Change the standard layout style to individual needs.
Translate website elements.
Best alternative: choose an agency of records.
No training.
Content Editors
Implementation Agency

15. OCMS – Online Communication & Marketing Service Content filling of your website
Step 8
Add the content to your website. Anyone who is trained to use the content management system, e.g. staff members or content agency.
Content Editors

16. Step 9 OCMS – Online Communication & Marketing Service Going live
Inform OCMS about going-live date or use IT Shop. Allow one week for preparation.
Check your website right before going live. You can find a checklist on the OCC website.
Business

17. This is where OCMS service
OCMS – Online Communication & Marketing Service Your steps to realize your online project
1. Briefing with your
Business Consultant
3. Specify
your needs
5. Choose your
agencies
7. Trainings
by OCMS
9. Going live with
your new website
2. Talk to
IS Service Lead
4. Requirements
are evaluated
6. Order your
website
8. Content filling
of your website 1 2 3 4 5 6 7 8 9
This is where OCMS service
starts
OCMS checklist with going live activities.
With help of your IS Business Consultant.
Content is contributed by content agency or BI-internal users.
Write user requirements if needed.
Training for users (content editors). Training for implementation agency (functions and layout).
Together with your
IS Business Consultant.
For standard-featured websites: Business Consultant orders via IT Shop and arranges system access to agencies.
Clarify your needs.
Define your targets.
Choose your creative agency. Get a recommendation for the implementation agency from OCMS.

18. OCMS – Online Communication & Marketing Service In case you require special features...
9. Going live with
your new website
A. Evaluation of your
feature request
C. Feature
specification
C. Installation of
required feature
8. Content filling
of your website
B. Scheduling in
release cycles
D. Development
and test A B C D E
Your website
requires
special features? 8 9
Your feature is made available through installation.
Development according to OCMS release plan. Verification tests on functional level require your participation.
Note
OCMS will create a detailed specification on technical
level and double check your feature requests.
We provide an online form
where your can add any kind of
of suggestions, enhancements
etc. See OCC website. Or directly
contact IS Service Lead.
Your feature will be scheduled according to our release cycles. See OCC website for information about changes features of upcoming releases.
After evaluation by OCMS, IBT governance team will make a decision
for global usage and general usefulness.

19. Accomplishments OCMS – Online Communication & Marketing Service
114 websites live
Almost 200 websites in preparation
Rollout project for 150 CHC and PM websites ... Examples: Pradaxa, Trajenta
Agency of records

20. Testimonial OCMS – Online Communication & Marketing Service
healthyheartsfordogs. com.au
Thank you so much for
all your help in building
this website, you have been invaluable
Visit

21. more requirements and ideas
OCMS – Online Communication & Marketing Service
Suggestions and feedback
Feel free to visit our “suggestions & feedback” form on the OCC website
Visit
Let me know if you have
more requirements and ideas

22. OPU Websites OCMS – Online Communication & Marketing Service
Corporate Website
Australia
Austria
Belgium
Canada
Czech Republic
Denmark
Germany
The Netherlands
New Zealand
Visit
Norway
Poland
Russia
Turkey
Ukraine
USA
South Africa
Sweden
Switzerland
...and even more OPU websites are continuously launched in 2012

23. Marketing Websites OCMS – Online Communication & Marketing Service
Different website designs (layout, colors, fonts) made simple by replacing the „CSS“ (web style sheet)

24. Content Management System
OCMS – Online Communication & Marketing Service
A look into the future: Integration of WebServices
WebService: Two-way communication between a Service Provider and a Service Client based upon well-defined technical standards (“WSDL”)
Service Provider: Third party offering a service – usually running externally, e.g. user profile database (for authentication), shop system, CRM system, ...
Service Client: Our content management system (containing your website)
Currently requirements are evaluated
Content Management System
Service provider
WebService client adapter
WebService interface
Send data
Your website
The service
Receive data

25. Example: Using online forms to connect to WebServices
OCMS – Online Communication & Marketing Service
Example: Using online forms to connect to WebServices
Website page with standard online form
Online form content is transmitted to WebService
Generic approach: form field configuration determines the technical IDs used to send the form content to the external service provider
Receive data
WebService
adapter
Send data
WebService (e.g. provided by Hibbert)

26. OCMS – Online Communication & Marketing Service
Type in „ocms“ in your browser and you will find out all you need to know about the OCMS Service

27. Agency of Record for Digital Implementation
In 2010 over 30 agencies were used in Corporate, US and Germany.
Strategy
Concept
Implementation
Monitoring
Maintenance
Creative
Repetitive
Benefits by reducing number of global and regional agencies for implementation:
Better knowledge of agencies about BI’s CMS and processes
Less training of agencies
Reduced ramp up time
Less complexity
Direct saving of at least 10% of website costs or over 20% of implementation costs
Using implementation agencies in 2011 with a spend of 6 million EUR would have saved nearly EUR.
Matthias Grau – Global Sourcing Manager - Creative Agencies & Promotional Material