1. SWOT ANALYSIS SWOT Analysis Technique is used to analyze businesses, products or people to get a better picture of it while planning for up coming events. S STRENGTHS WEAKNESSES OPPORTUNITIES O T THREATS Study Jam 2.0 Saturday, March 6, 2021 at 04:00-04:30 PM GMT Presenter: Zahida W

2. SWOT Analysis Objectives of this session To discuss SWOT analysis technique To enable you to perform SWOT analysis

3. To help decision makers share and compare ideas. For understanding different factors for success. To organize the important factors linked to success and failure in the business world. To help individual or organization to understand their strengths and weaknesses. Why SWOT Analysis?

4. Once the SWOT analysis has been completed, mark each point with: Things that MUST be addressed immediately Things that can be handled now Things that should be researched further Things that should be planned for the future Why SWOT Analysis?

5. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Chances to make greater profits in the environment. External attractive factors that represent the reason to exist & develop. External elements that could cause trouble - External factors, beyond control, which could increase the risk. Characteristics of the business, product, a team or a person that give it an advantage over others. Characteristics that place something or someone at a disadvantage relative to others.

6. INTERNAL SWOT Analysis EXTERNAL HelpfulHarmful Strengths Weaknesses Opportunities Threats Build Improve Invest Monitor

7. INTERNAL SWOT Analysis “GOOGLE” EXTERNAL HelpfulHarmful Strengths Weaknesses Opportunities Threats Market Leader in Search Engines Ability to Generate User Traffic Revenue from Advertising and Display Introduction of Android and Mobile Technologies Android Operating System Diversification into Non-Ad Business Models Google Glass and Google Play Cloud Computing Excessive Reliance on Secrecy Falling Ad Rates Over dependence on Advertising Lack of Compatibility with next generation devices Competition from Facebook Mobile Computing Competition from Microsoft Nonprofitable products

8. SWOT ANALYSIS of a team Skilled for job at hand. Have positive and strong values. Job security. Professional work environment. Merit based promotions and incentives. S W O T STRENGTHS WEAKNESSES THREATS OPPORTUNITIES Favoritism or grouping. Negative criticism, jealousy. Employee turnover rate. Rare chances of promotion. Rapid changes in the technology which is difficult to adapt. Political and environmental changes. Freedom to do work they love to do. Professional development (CPD). E-learning and online certification.

9. SWOT STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Personal Analysis The professional qualifications/certifications you have that makes you stand out from the rest Your expertise in some area make a difference to the organization What projects/campaigns have you completed successfully ? Do you have the necessary skills/qualifications to be successful in your current or future roles ? Do you have bad habits ? For example frequently getting late, poor communication skills, indifferent timly reporting etc. Is there any significant changes/advancements in your industry that you can take advantage of ? Is there a new technology or industry trend that you can make use of in the future ? Is a new position advertised in your company that matches your skill set ? Is one of your peers doing a better job than you in a similar role ? Are both of you fighting for the same promotion ? Are your personal traits hurting your career advancements ?

10. Questions?

11. Thank You!