1. Technical English 20010-2011 Spring Term 2009503072 MUJDE CETIN Industrial Engineering Department

2. SWOT ANALYSIS ENM 2102

3. Definition of SWOT Analysis Swot Analysis, other name is Tows Matrix, within a predetermined subject is used as a tool to assist decision- making. ENM 2103

4. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. ENM 2104

5. Strengths: characteristics of the business or team that give it an advantage over others in the industry. ENM 2105

6. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. ENM 2106

7. Opportunities: external chances to make greater sales or profits in the environment. ENM 2107

8. Threats: external elements in the environment that could cause trouble for the business. ENM 2108

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10. SWOT Analysis Example ENM 21010

11. SWOT Analysis Factors The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. ENM 21011

12. Internal factors: The strengths and weaknesses internal to the organization. External factors : The opportunities and threats presented by the external environment to the organization. ENM 21012

13. Use of SWOT analysis The usefulness of SWOT analysis is not limited to profit- seeking organizations. SWOT analysis may be used in any decision-making situation. Examples include: non-profit organisation, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management... ENM 21013

14. SWOT - landscape analysis The SWOT-landscape systematically deploys the relationships between overall objective and underlying SWOT- factors and provides an interactive, query-able 3D landscape. ENM 21014

15. Corporate planning As part of the development of strategies and plans to enable the organization to achieve its objectives, then that organization will use a systematic/rigorous process known as corporate planning. corporate planning SWOT alongside PEST/PESTLE can be used as a basis for the analysis of business and environmental factors.PESTPESTLE ENM 21015

16. PEST/ PESTLE Definition PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro- environmental factors used in the environmental scanning component of strategic management.environmental scanningstrategic management ENM 21016

17. Thanks For Listening… ENM 21017