1. From the global market leader in digital signage media players
Digital Signage in’s and out’s with Built-In SoC solutions
From the global market leader in digital signage media players

2. Agenda SoC Overview SoC vs. Media Player Comparison
Comparison Demonstration

3. SoC Digital Signage solutions
Definition
System-on-Chip (SoC) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players
Digital signage media player SoC

4. SoC Digital Signage solutions
History
Early generation products were restricted in capabilities
Limited to simple image & video playback with minimal processing/graphics power
Consumer-grade operating systems
Hindered content and software development
COMPANY
LAUNCHED
SOFTWARE (OS)
LINES SUPPORTED
Samsung
2013
Tizen OS
Most pro series
Sony
HTML5 only
Bravia series LG
2014
webOS
Panasonic
2016
Android
AF1 series
Philips
All going forward
Viewsonic
CDM series
Finlux
Several series
Sharp
2017
Toshiba
One series

5. SoC Digital Signage solutions
Adoption
Roughly 675,000 digital signage SoC displays shipped in 2016
Only about 10% of SoC displays shipped are using the SoC “smarts” - most still use media players and PCs to drive the displays
LG’s Pfenning says 10% may be accurate, but sees an uptick happening. “We started to see, second half of last year, a shift to where they're using it. We're just the development platform, so we are reliant on these solution partners to create applications that are robust and that are worthy for the market.
Samsung says the usage-rate has climbed to the point that they believe about half of the SoC displays they’re now shipping are actively using the smart features.
Source: Futuresource Consulting
(excludes videowall and interactive displays)

6. SoC Digital Signage solutions
Advantages & Analysis
Primary advantage marketed is reduction of upfront costs
Reduced/removed player costs
Less cabling and mounting hardware
Lower installation labor costs due to ease of installation
Reduced power consumption
Total cost of ownership increases
Scalability & limited features
CMS compatibility
Internet access requirements (also introduces security concerns)
Costly/complicated servicing in event of failures
Ease of installation: installations might need just a single power cable for the display

7. SoC vs. Media Players SoC Media players
Embedded digital signage player built-into the display
Attachable digital signage player that connects to a display’s video & mounted on/near displays
Embeddable OPS (Open Pluggable Specification) media players can be inserted into displays that offer an OPS slot
OPS is another option for an All-in-One solution. The combination of an OPS display and a commercial-grade OPS media player delivers a powerful, feature-rich solution while still being easy to install.

8. SoC vs. Media Players SoC Review Pros:
Purpose built for simple digital signage
Easy to use
Reduced cabling & power
Cons:
Locks you into a solution
Every SoC platform is different and not compatible with each other
Limited scalability & basis signage features
Single platform
No upgradability or choice
Lower performing video & HTML capabilities
Restricted software, support & development integration
Limited partnerships with CMS
Cons: end-users locking themselves into a certain display series, instead of having the freedom to order displays based on best prices and other attributes.
Some CMS and integrators don’t trust the manufacturers to maintain a consistent product and handshake with the code they develop.
Many SoCs do not have open APIs for easy development
BrightSign offers an SoC solution called BrightSign Built-in which has been embedded into AVNU and Industrial Image displays and offer robust features such as touch interactivity, POE, high-performing HTML support and more.

9. SoC vs. Media Players Media Player Review Pros:
Purpose built for simple to complex digital signage applications (touch interactivity, video walls, modular HTML, 4K , etc.)
Easy to use
Scalable & sophisticated signage capabilities/features on a single platform
Wide range of products including OPS that are highly reliable & low power
Continual software updates and support
Wide range of CMS compatibility
Cons:
Additional mounting and cabling required (HDMI, power) with the exception of the OPS players
A specific model of an media player is identical no matter where in the world it is installed – so if an application works in the integrators' lab, it will work anywhere.
The hardware and firmware design is stable – new releases of firmware are normally only to implement new features, and are optional. If you don't need the new feature you don't need to upgrade.
Media players are closely integrated with the leading content management systems, making it easy to manage national, regional or global player networks.
Integrators also love the signature reliability of dedicated players – with a proprietary operating system designed specifically for one purpose around one specific hardware architecture, there is nothing to fail.

10. BrightSign-based Embedded Solutions
BrightSign HD-OPS & BrightSign Built-In
When an embedded solution is based on a robust, reliable and market leading media player, many SoC hurdles are removed
BrightSign HD-OPS
AVNU BrightSign Built-In Commercial Grade Touch Screen with PoE
10”-32” sizes
If a robust SoC based on a market leading media player solution such as BrightSign is embedded, many cons are removed – see AVNU & Industrial Image
Industrial Image BrightSign Built-In Commercial Grade Touch Screen from 10”-55” sizes

11. Direct Comparison Digital Signage Benchmark Results: Complete
Performance Varies widely across platforms

12. Direct Comparison Digital Signage Benchmark Results: Built-In/SoC
Note: Peerless is based on BrightSign HD series

13. SoC vs. Media Players Conclusions
SoC technology is here to stay and the technology is maturing, but ultimately the decision to purchase or use an SoC vs an external media player should be decided on a case-by-case basis for the application required
Users that place a premium on performance, reliability and scalable software will likely continue to rely upon external hardware or embeddable OPS solutions
Users that need basic signage will benefit the most from SoC solutions
Pick a platform that grows over time

14. Comparison Demo Samsung Gen 4 AVNU HS123 BrightSign XT
LH32PMFP Touchscreen
The Samsung Gen 4 SoC solution does not support H.265, touch interactivity or HTML
Multi-zone non-interactive sign
Image background
Video zone playing 1080p H.265 video (H.265 not supported –video stutters)
Scrolling text ticker
Multi-zone Touch Interactive Sign
Image background
Added flower image touch interactivity to trigger video playback
Video zone playing 1080p H.265 video
Added HTML5 animating ticker
Multi-zone Touch/Swipe HTML Interactive Sign
Image background
Flower image touch interactivity to trigger video playback
Added advanced HTML5 swipe bouquet carousel
Video zone playing 1080p H.265 video
HTML animating ticker

15. BrightSign HD-OPS Raffle
Thank You!
BrightSign HD-OPS Raffle