1. Rhetorical Analysis
In Commercials

2. The Four aims of Rhetoric
To Persuade
To Inform
To Express
To Entertain

3. Rhetorical analysis worksheet

4. Commercial #1 – Budweiser 2015 Super Bowl Ad
(original)
(with analysis)

5. Commercial #2 – Coca Cola AD Super Bowl 2016
with analysis
Top Ten Super Bowl Ads 2019:
Other examples: Old Spice, State Farm, Coca Cola, Pepsi, Hersheys, Budweiser, Hyundai, etc…
Commercial #2 – Coca Cola AD Super Bowl 2016

6. Commercial Rhetorical Analysis #1
____Thesis (3)
____Appeals (8)
____Style (8)
____Fallacies (3)
____Conventions/Requirements (3)
TOTAL _____/25

7. Homework assignment – Commercial Analysis
Why are these the top ten ads? What makes them so effective?
1) Chose an ad
2) Identify what corporation it represents – is it easy to know or do you have to buy into the story to find the sponsor?
3) Who is the target of these ads?
4) What rhetorical appeals are used. Note the uses of ethos, pathos and logos.
5) What fallacies are present in the ad?
6) Discuss the effectiveness of the advertisement.
Write two paragraphs analyzing the use of appeals and style on a commercial of your choice. a link of your chosen commercial to Mrs. Barr before class on Tuesday.
Homework assignment – Commercial Analysis

8. For Homework
me a link to your chosen advertisement by Wednesday evening.
Thursday – 2 paragraph rhetorical analysis of a commercial due.
Bring your Rhetorical Devices to class.
I will choose my favorite commercial from your links and you will analyze it for the class.

9. Thursday Rhetorical Devices

10. What are rhetorical devices?
Rhetorical devices are used to add to a writer’s style.

11. Rhetoric in Pop Culture
Rhetorical devices in pop culture:
Disney!
Movies and Commercials (watch at home for fun!)

12. Hyperbole
Understatement
Litotes
Antithesis

13. Homework
Using your college essay, add in an example of Hyperbole, Understatement or Litotes AND an example of Antithesis (print new essay and annotate examples).
Rhetorical Devices: Read & annotate Hypophora, Rhetorical Question, Procatalepsis, Distinctio (pp in RD book) due Tues. 11/12 **the exercises are not assigned for these**