1. Objective: Students will learn how to design and create an effective marketing campaign for a new product (body wash) Do Now: Watch the following TV ads for Old Spice body washes: http://www.youtube.com/user/OldSpice?v=C-UciSePPPw http://www.youtube.com/user/OldSpice?v=mgMFl-JTPho Who is the target market for the old spice body wash commercials?

2. Objective: Students will learn how to design and create an effective marketing campaign for a new product (body wash) Assignment: Continue working on the Body Wash Worksheet

3. Objective: Students will learn how to design and create an effective marketing campaign for a new product (body wash) Conclusion What is the overall theme for your body wash? Who is your target market? How does your theme reflect the preferences of your target market?