1. Organisational Structure Report
Report updated:
July 2019
Next update:
March 2020
Organisational Structure Report

2. Organisational Structure
Group Overview and Operational Structure
The SPAR Group Ltd is a South African based warehousing and distribution business, listed on the JSE in the Food and Drug Retailing sector, since 2004.
The Group operates according to the principle of voluntary trading through the SPAR and Build it Guilds, and owns several country licences for the SPAR retailer brand, distributing goods and services to independently-owned SPAR retail stores
SPAR operates in three distinct geographical regions i.e. South Africa (100%), Ireland (& United Kingdom) (80%) and Switzerland (60%), with smaller interests in Zambia (50% JV) and Sri-Lanka (48%)
"
CEO: Graham O’Connor
We continue to make capital investments in wholesale capacity and the retail offerings across three geographies."
Graham O’Connor, The SPAR Group Ltd CEO

3. Organisational Structure
Group Vision
“To be the first choice brands in the communities we serve.”
Group Purpose
“To inspire people to do and be more.”
Group Values
“Family, entrepreneurship and passion”
“We are a cultured based organisation – a family of entrepreneurs driven by passion.
Our values underpin everything we do.”
Graham O’Connor, SPAR Group CEO
SPAR’s values form an integral part of their performance management process. The following values guide SPAR both ethically and morally and form the basis of SPAR’s decision-making:
Passion:
Unrelenting commitment to SPAR customers (both consumers and retail members), suppliers, brand and employees
Display of authentic positive energy and attitude
Enthusiasm
Wanting to do what you currently do and enjoying it in the process
Family values:
Creating a sense of belonging to the SPAR family, particularly with employees and retail members
Supporting and embracing every person’s contribution
Personalising work and business relationships
Working together for the greater good of SPAR – putting personal agendas aside and demonstrating true teamwork
Entrepreneurship:
Creativity and innovation
Problem solving, taking ownership and responsibility for outcomes
Visionary leadership and the ability to take calculated risks
Long-term focus vs short-term gain
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4. Organisational Structure
Group Values
SPAR’s values form an integral part of their performance management process. The following values guide SPAR both ethically and morally and form the basis of SPAR’s decision-making:
Passion:
Unrelenting commitment to SPAR customers (both consumers and retail members), suppliers, brand and employees
Display of authentic positive energy and attitude
Enthusiasm
Wanting to do what you currently do and enjoying it in the process
Family values:
Creating a sense of belonging to the SPAR family, particularly with employees and retail members
Supporting and embracing every person’s contribution
Personalising work and business relationships
Working together for the greater good of SPAR – putting personal agendas aside and demonstrating true teamwork
Entrepreneurship:
Creativity and innovation
Problem solving, taking ownership and responsibility for outcomes
Visionary leadership and the ability to take calculated risks
Long-term focus vs short-term gain

5. Organisational Structure
Trading Brands
Trading Brand
Format & Description
Selling Area
Target Shopper
Ranging
356 stores
One-stop convenience superstore
Large metropolitan focus
Aggressively priced
Catering for month-end shopping
≥ 1,300m²
LSM
1 –10
Full range: groceries and general merchandise, Extensive service departments: fresh produce, in-store bakery, butchery, deli, ready-to-eat, home- meal replacements and wine
428 stores
Neighbourhood / rural supermarket Competitively priced
≥ 700m²
Comprehensive range of groceries backed by fresh produce, in-store bakery, butchery, deli, ready-to-eat and home- meal replacements
125 stores
Everyday convenience stores
Neighbourhood and rural focus
Range of prices offering good value
300 – 700m²
Core groceries and general merchandise
Fresh produce, baked goods, meat and ready-to-eat and home-meal replacements
48 stores
Neighbourhood / rural / township stores
Gives existing small store owners opportunity of converting their store Excellent value for money m²
1 – 5
Essential groceries and general merchandise
Fresh produce, baked goods, meat and ready-to-eat products

6. Organisational Structure
Trading Brands – complementary brands
Trading Brand
Description
Selling Area
Target Shopper
Ranging
774 stores
Stand-alone liquor stores
Located in close proximity to existing SPAR stores
≥ 175m²
LSM
1 –10
Full range of liquor products
28 stores
Forecourt convenience stores
Partnership with Shell South Africa
Open 24 hours
≥150m²
Core products in groceries, fresh produce and baked goods
Comprehensive offering of snacking, ready-to-eat and on-the-go products
101 stores
Stand-alone family pharmacy stores
Located in close proximity to existing SPAR stores
≤250m²
Full range of pharmaceutical and health- related products
376 stores
Stand-alone building materials outlet
≥1,300m²
4 – 6
Basic building and hardware products
Aimed at home builders and renovators
NOTE: Target Shopper is the specific group of shoppers the retailer has identified and decided to aim its marketing efforts and merchandise towards. The target shopper varies from the shopper profile

7. Organisational Structure
Directorate
Name
Designation
Appointed
Graham O’Connor
Group Chief Executive Officer
2014
Mark Godfrey
Group Financial Director
2010
Wayne Hook
New Business and Support Services Director
Managing Director Build It Division
2006
Roelf Venter
Group Retail Operations Director and
Chairman of The SPAR Guild of Southern Africa
2007
Michael Hankinson
Independent Non-Executive Chairman
2004
Mziwakhe Madi
Independent Non-Executive Director
Harish Mehta
Phumla Mnganga
Christopher Wells
2011
Marang Mashologu
2015
Andrew Waller
2018
Lwazi Koyana
2019
Mandy Hogan
Group Company Secretary
2016
NOTE:
Roelf Venter and Wayne Hook will retire as executives of SPAR's board of directors ("Board"), with effect from 1 October 2019 and 31 December 2019, respectively
Mike Hankinson, Phinda Madi and Marang Mashologu retire in accordance with the company’s MOI. Being eligible, Mike Hankinson and Marang Mashologu offer themselves for re-election. Phinda Madi has informed the board that he would not offer himself for re-election and will accordingly retire as a director of the company at the 2019 annual general meeting (AGM)..
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8. Organisational Structure
Directorate | Diversity aspects
Source: The SPAR Group Ltd Annual Report 2018.
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9. Organisational Structure
Executive Management and Direct Reports - DC: South Africa
Chief Executive Officer
Graham O’Connor
Financial Director Mark Godfrey
Financial Executive Laurence Balcomb
MD North Rand Desmond Borrageiro
Marketing Director Charleen Goschen
Retail Operations Director Roelf Venter
MD South Rand Brett Botten
Marketing Director Jerome Jacobs
Logistics Executive Solly Engelbrecht
MD Eastern Cape Conrad Isaac
Marketing Director Abri Swart
Risk and Sustainability Executive Kevin O’Brien
MD KwaZulu-Natal Max Oliva
Marketing Director Peter Deeb
Marketing & Merchandise Executive Mike Prentice
MD Western Cape Alison Zweers
Marketing Director Colin Patterson (Retires Sept’19)
IT Executive Enno Stelma
MD Lowveld Martin Webber
Marketing Director Sean Komlosy
Human Resources Executive Thulisile Tabudi
MD Build it Wayne Hook
Please assist with the following on organogram:
Julian Evans – Group Merchandise Manager
Graham Claasens Group Housebrand Manager
Group CATMAN Manager and team
Marketing team
Other questions
At each DC who are:
Retail Operations Director
Marketing Director
Marketing Executive
2. Does corporate governance fall under Kevin?
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10. Organisational Structure
Group Operations
Retail Operations Director
Roelf Venter
Pharmacy at SPAR Manager
Greg Grant
Customer Care
Janeen Johnston
Please assist with the following on organogram:
Julian Evans – Group Merchandise Manager
Graham Claasens Group Housebrand Manager
Group CATMAN Manager and team
Marketing team
Other questions
At each DC who are:
Retail Operations Director
Marketing Director
Marketing Executive
2. Does corporate governance fall under Kevin?
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11. Organisational Structure
Group Marketing
Marketing & Merchandise Executive
Mike Prentice
House Brands Manager
Graham Claasens
Perishables Manager
Diane Kantar
Promotions & Advertising Manager Bhavna Sanker
National Fresh Foods Manager
Peter Gohl
Merchandise Manager
Eugene Ronne
Category Manager
Kinty Peetz
General Merchandise Manager
Tony Lamb
Gigi Naidu
Advertising & Promotions Helen Barrett
Promotions Manager
Roops Rooplal
Promotions & Rewards Controller
Robyn Engel
Advertising & Digital Manager
Natasha Talbot
CATMAN Manager
Julian Evans
Prestige Retail Services (PRS)
Derek O’Brien
HMR Manager
Vanessa Wood
Liquor TOPS Manager
Mark Robinson
Promotions & Advertising Manager
Jess Nicholson
Promotions & Advertising Manager Judith Gale
(Express, Savmore, Beantree, Mini)
Please assist with the following on organogram:
Julian Evans – Group Merchandise Manager
Graham Claasens Group Housebrand Manager
Group CATMAN Manager and team
Marketing team
Other questions
At each DC who are:
Retail Operations Director
Marketing Director
Marketing Executive
2. Does corporate governance fall under Kevin?
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12. Organisational Structure
Group Category Management - CATMAN
CATMAN Manager
Julian Evans
Prestige Retail Services (PRS)
Derek O’Brien
Systems and Shelf Co-Ordinator
Dheena Maistry
Category
Specialists
Space
Planners
IT Project Manager
Rhyno Linde
IT Department
National Operations Co-Ordinator
Werner Fritz
Marketing
Co-Ordinators
Operations
Please assist with the following on organogram:
Julian Evans – Group Merchandise Manager
Graham Claasens Group Housebrand Manager
Group CATMAN Manager and team
Marketing team
Other questions
At each DC who are:
Retail Operations Director
Marketing Director
Marketing Executive
2. Does corporate governance fall under Kevin?
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13. Organisational Structure
Shareholding
SPAR has a broad shareholder base, with 1.83% of shareholders owning fewer than shares and no single shareholder owning more than 16.06% of the total shares
At 30 September 2018, 42.51% of the shares were held by offshore investors
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14. Maryla Masojada | Lead Analyst Adrienne Osberg | Retail Analyst