1. Upper Minnesota Valley Regional Development Commission July 24, 2018
Susan Brower, Minnesota State Demographer
mn.gov/demography

2. Populations of Color now total 1 million in MN, 19% of the population
Minnesota’s populations of color jointly total more than 1 million people, and make up nearly 20 percent of the state’s population.
In 1960 in MN there were only about 50,000 people of color in the state. 22,000 MN residents identified themselves as Black or African American, 15,000 American Indians, and about 4,000 Asian Minnesotans. There was no systematic effort to count Latinos separately in the Census until the late 20th century, and so we see them appear in MN for the first time in Similarly, the Census began to allow people to identify themselves as belonging to more than a single racial group in 2000 for the first time.
Since 1960 MN’s populations of color have experienced tremendous growth. This growth was bolstered by waves of international immigration, including refugees fleeing civil unrest in their home countries, others coming to MN in search of economic opportunities. And all the while, U.S.-born African Americans and Native Americans who have been in MN for a very long time; these groups continued to grow as well.
Source: U.S. Census Bureau data.

3. Source: U.S. Census Bureau data. Mapped by mncompass.org

4. Racial-ethnic Composition of Upper MN Valley, 2012-2016

5. Racially Diverse Populations Bolstering Growth Across State, 2000 to 2010
Growth (%), Pop. of color
Growth (%), White pop.
Looking at these maps, and at the size of the populations of color in the Twin Cities metro in particular, we may be tempted to draw the conclusion that the racial diversity of the state is an issue that is unique to the metro areas…
But when we consider which groups are growing and which groups are declining, we can see very quickly that nearly all of Minnesota—urban and rural– is experiencing a growth in diversity. These maps show growth in green and population decline in red. Looking at the growth of populations of color (on the left) and decline of white population (on the right) we get a very clear picture that the growth of populations of color is the lifeblood of our state as we look forward. The well-being of people of color in MN is not only an issue for the Twin Cities, not only an issue for metro areas, but for rural MN as well, especially those areas that have experienced a loss of young people who have moved away from their home towns and toward job and schooling opportunities in the metro areas.
Source: U.S. Census Bureau

6. Populations of Color are growing in UMV

8. Fair distribution of resources Data to make smart decisions
The 2020 Census is about:
Equal
representation
Fair distribution of resources
Data to make smart decisions

9. Congressional Reapportionment after the 2010 Census

10. Election Data Services Estimates and Projections 2017

11. After 2010: The number of residents that were added or subtracted from each district

12. Political representation at the state-level based on census counts
Districts with lower counts expand; higher counts contract after redistricting

13. Census counts guide the distribution of dollars
More than 400 billion federal dollars are distributed to state and local governments each year on the basis of census data
At least $1,532 per person is allocated by the federal government to Minnesota each year (that’s $15,320 for the decade)
Source: George Washington University, Counting for Dollars, Minnesota profile

15. Local Update of Census Addresses review will cover 100% of Minnesota

17. Challenges and Opportunities
Funding for the 2020 Census
Distrust of government— particularly with the addition of the citizenship question
Ability to respond online
Minnesotans are already organizing around the census

18. Census Leadership in Minnesota
Public
Minnesota State Demographic Center
Department of Administration
MN counties and localities
Community
Minnesota Census
Mobilization Partnership
Minnesota Council on Foundations
MACS 2020
Minnesota Council of Nonprofits
Common Cause Minnesota
Advisors – Blandin Foundation & Grassroots Solutions
Political representation at the state-level, also based on census counts Districts with lower counts expand; higher counts contract after redistricting

19. What is a Complete Count Committee?
A Complete Count Committee should be formed to:
• Increase the response rate for residents mailing back their questionnaire through a focused, structured, neighbor-to-neighbor program.
• Utilize the local knowledge, expertise, and influence of each Complete Count Committee member to design and implement a census awareness campaign targeted to the community.
• Bring together a cross section of community members whose focus is 2020 Census awareness.

20. Committee Types and Sizes
Government-sponsored CCCs may have a state, regional, or local focus, and operate within the juris- diction of their highest elected official(s). Local govern- ment CCCs may include more than one jurisdiction.
Community-sponsored CCCs may be organized by a community group or a coalition of community groups. A CCC may also be assumed by or assigned to an exist- ing committee or group such as a city planning board, a regional planning commission, or a local community committee.
Local Complete Count Committees are formed by the highest elected official in that jurisdiction, such as a mayor, county commissioner, or tribal leader.
The highest elected official may appoint a chair of the CCC and may then appoint residents of the community to serve as members of the CCC.
Members appointed could be representative of a cross section of the community, be willing and able to serve until the census is over, and help implement a creative outreach campaign in areas that may pose a chal- lenge in Members could include persons from the areas of education, media, business, religion, and community groups.
Most local government CCCs are small to medium size depending on the jurisdiction. A small town may have a small committee with only 3–5 members, while a larger community’s CCC may be medium to large size, with anywhere from 10 to more than 100 members, depending on the size of the city or tribe.
Both county and regional CCCs, since they cover a larger geography, tend to be larger in size with 20–50 members. The size and number of members depends on what works best for each jurisdiction and what will make the most effective and successful committee.
Mayors, county commissioners, and heads of regional boards understand the importance of getting a com- plete and accurate census count and how census data impacts their communities. In previous censuses, experience has shown that local government CCCs are more productive with subcommittee structure.

21. Organizing for a Complete Count Workshops

22. Thank you!
Web: mn.gov/demography/census2020