1. A Brand New ‘Media First’ Opportunity
VUE Media Estate
A Brand New ‘Media First’ Opportunity

2. The OOH Destination & Audience Specialist
We create engaging communication solutions in desirable consumer environments
Retail
Health & Fitness
Active Family
Youth
Destination Malls
Health Clubs
Leisure Centres
Cinema
Shopping Centres
Gyms
Playcentres
Schools & 6th Forms

3. VUE
An Oscar winning addition to your schedule

4. VUE The Chain One of the top 3 Cinema operators in the UK
The circuit represents 20% of all UK Cinema admissions
VUE position themselves as “one of the most valued entertainment experiences on the planet, offering state of the art venues, with amazing seat, screen & sound combinations”
Source: Vue, DCM, Tutor2u

5. VUE
The Chain
The estate comprises 798 x cinema screens across 84 venues, delivering 150,000+ seats
60% of the UK population live within a 30-minute drive of a VUE
19 sites situated in London, with VUE Westfield London & VUE Westfield Stratford City the st & 3rd highest grossing cinemas in the country
Source: Vue, DCM, Tutor2u

6. VUE
The Media Estate
Over the past 3 years, VUE have invested significantly in digitalising their cinema foyers
For the first time ever, VUE have opened up their own in-foyer digital estate for advertisers

7. VUE
The Media Estate
Previously just reserved for promoting films, advertisers can now take advantage of the highest impact opportunity ever seen within the cinema foyer environment
There are a maximum of two commercial spots within the loop
Each VUE cinema has an average of x Digital 6-sheets and 1 x Large Video Wall - providing advertisers with multiple levels of impact & engagement

8. VUE’s Media Portfolio Video Walls Digital 6-Sheets Sampling
Media formats designed to entertain, engage & stand-out
Video Walls
58 x high impact ‘road-blocks’ in-foyer
Digital 6-Sheets
721 x portrait D6’s
Sampling
Press-rivalling cost per sample rates

9. Video Walls
58 x high impact digital walls available across 54 x venues
Eye-catching screens sized 4m x 2.5m, 3m x 1.8m & 2m x 1.2m
Full motion dynamic content
20” spot, running once every 5 minutes
Day-part & 1 week packages available
Reach 1.190m admissions every 2 weeks

10. Video Wall

11. Video Wall

12. Video Wall

13. Video Wall

14. Digital 6-Sheets
Up to 721 x high impact D6’s available across 56 x venues
Approximately 12 per cinema on average
60” HD screens
Full motion dynamic content
10” spot, 1 in 6 rotation
Day-part & 1 week packages available
Reach 1.240m admissions every 2 weeks

15. Foyer D6

16. Foyer D6

17. Foyer D6

18. Gate D6

19. Gate D6

20. Screen D6

21. Screen D6

22. Screen D6

23. Buying Routes Video Walls National - 58 x screens Day-part packs
Pre-7.30pm
Post-7.30pm
1 week pack
Other - by film, TV region, student
Digital 6-Sheets
National x D6’s
National Lightweight x D6’s

24. Sampling
Deliver your brand directly into the hands of your target audience
Reach peer groups & encourage word-of-mouth recommendation
Sampling routes
Active - via brand ambassadors
Passive - via a sampling unit
Press rivalling cost per sample rates

25. Films Coming Soon

26. Blockbusters Key upcoming releases Venom Aquaman Fantastic Beasts 2
5th October
Aquaman
21st December
Fantastic Beasts 2
18th November
Mary Poppins Returns
21st December

27. Family Films Key upcoming releases Smallfoot The Nutcracker
12h October
The Nutcracker
2nd November
Wreck-it Ralph 2
30th November
Goosebumps 2
19th October
The Grinch
9th November

28. Jonny English Strikes Again
Male Films
Key upcoming releases
Venom
5th October
Robin Hood
21st November
Bumblebee
26th December
Jonny English Strikes Again
5th October
Creed 2
30th November

29. The Girl in the Spider’s Web
Female Films
Key upcoming releases
A Star Is Born
5th October
Widows
9th November
Alita: Battle Angel
26th December
The Girl in the Spider’s Web
9th November
The Nutcracker
2nd November

30. Upmarket Films Key upcoming releases Bad Times At The El Royal
12th October
Bohemian Rhapsody
2nd November
The Old Man and the Gun
7th December
The Girl in the Spider’s Web
9th November
First Man
12th October

31. 2019 Blockbusters Key upcoming releases Toy Story 4 Bond 25
21st Jul 2019
Bond 25
October 2019
Star Wars Episode 9
20th December
The Lion King
19th July 2019
Frozen 2
27th November 2019

32. Cinema-Goer Insight

33. Why Cinema? There’s no ‘appointment to view’ quite like Cinema
80% of the population set aside time for quality visits
They pay to be entertained, which speaks volumes about the experience
Effective coverage of hard-to-reach audiences
16-34’s, ABC1 Adults, Londoners, Dual-Viewing Families & Men

34. Why Cinema? Association with the WOW factor
For 100+ years, Cinema has produced cultural moments with thrilling impact, delivered by cutting edge technology
The environment commands attention!
A ‘passion point’ & shared journey
View trailers before arriving
Soak up the atmosphere in-foyer
Take seats in time for the lights to go down
After, the conversation continues with ‘water cooler’ moments

35. Creating Cultural Moments
Cinema is ingrained into our psyche
“Houston, we have a problem”
“You’re going to need a bigger boat”
“There is nothing like sitting with your popcorn. You’ve got the shaking of the speakers & the black when the lights go down & you know the film is just about to start.” Focus Group Comment
“I’ll be back”
“To infinity & beyond!”
“Frankly my dear, I don’t give a damn”

36. Standing the Test of Time
Cinema continues to be relevant in a digital age
Millions

37. Audience Profile Key Demographics
Gender % Index Male Female Socio Economic % Index ABC C2DE Age % Index £32k average family income
Source: TGI/CAA

38. Audience Behaviour A popular shared experience
80% of adults are cinemagoers
91% of 16-34’s are cinemagoers
6 visits per year on average
Average group size of 3
38% go with friends
33% go as a couple
41% attend with family
Source: TGI/CAA

39. 45% of admissions are outside of Friday-Sunday
Audience Behaviour
Average admissions by day-of-week
23.1%
17.5%
15%
12.3%
11.5%
10.5%
10.1%
45% of admissions are outside of Friday-Sunday
Source: DCM Campaign Management

40. Audience Behaviour Average admissions by month 10.5% 9.6% 9.9% 9.1%
8.8%
8.7%
8.5%
7.6% 7%
6.8%
6.8%
6.7%
Source: DCM Campaign Management

41. Brands can tap into this positive audience mindset
Cinema creates positive emotions
85%
64%
65%
61%
Positive Mindset
Brands can tap into this positive audience mindset
Source: IPA Touchpoints

42. 20 minutes Utilising In-foyer 55% 47%
A valuable communication opportunity
20 minutes
55%
47%
average dwell time in cinema foyer
browse online on their phone in the foyer
16-34’s share their cinema visit on social media
Source: TGI/CCA

43. Average Admissions Admission rate by week
Source: DCM Campaign Management

44. e. dan.photi@boomerangmedia.co.uk
For More Information
Please Call
Dan Photi
Sales Director t e.