1. Research that Grows Women’s Philanthropy
The Women’s Philanthropy Institute
Jacqueline Ackerman & Sarah Nathan

2. The Women’s Philanthropy Institute
philanthropy.iupui.edu/wpi

3. Women’s wealth and influence are growing.
Source: Boston Consulting Group

4. Women give more.
A $10,000 increase in the wife's income raises total household giving by more than 5%.
A similar increase in the husband's income leads to a 3% increase in total household giving. 5% 3%

5. How are YOU thinking about gender in your fundraising and communication strategies?

6. Demographics
Motivations
Behavior
Causes
Outcomes

7. DEMOGRAPHICS
Who is philanthropic, and how do variables such as age, family dynamics, marital status, and income affect giving by men and women?

8. Who gives more?

10. MOTIVATIONS
Why do men and women give, and how do these motivations influence their giving?

11. Motivations by gender Women: Men: Self interest Empathy
Giving to combination organizations (e.g. United Way)
Tax benefits
Empathy
Spontaneously responding to need
Volunteering or board experience

12. Female donor
Male donor

13. BEHAVIOR
How do women and
men give?

14. are more likely than men to give on #GivingTuesday
Women give together.
HNW
~70%
women donors primarily gave through a donor- advised fund or family foundation
of all giving circles report that women make up more than half their membership
Women
are more likely than men to give on #GivingTuesday

16. Traditional Investing
Gender and Impact Investing
Traditional Investing
Impact Investing
Philanthropic Giving
WOMEN are more likely to use impact investing to COMPLEMENT their charitable giving.
MEN are more likely to use impact investing IN PLACE OF their charitable giving.

17. CAUSES
Where do women and men give, and how do certain factors affect the causes they support?

18. Where women give
Community
International
Religion
Family
Healthcare

19. Target your donors with specific
asks and programs.
MALE DONOR
FEMALE DONOR

20. OUTCOMES
What difference does giving make for women and men?

21. Giving makes us all happy.

22. A Robust body of research

23. Thank you!