1. Social Media & Communications
Kit Garrett
Digital & Marketing Coordinator, CSU

2. Social Media in 15 Minutes
Thinking About Channels
Thinking About Content
Thinking About Style (The Granny Test)
5 Top Tips for Social Success
When & How to Contact Marketing & Communications

3. Thinking About Channels (1)
What channels do you have at your disposal?
Where’s the best place to share your content?

4. Thinking About Channels (2)
Promoting an event in the future?
Facebook
Promoting an event happening today?
Twitter
Sharing pictures at an event?
Twitter and Instagram
Sharing pictures after an event?
Sharing longer-form videos?
Facebook
Sharing short video clips?
Twitter and Instagram (Snapchat?)
Recruiting new members?
Instagram and Facebook

5. Thinking About Content (1)
The key to social media success –
Tailor your message to your platform!
Each platform has its own length limits, writing style, trends & needs
The most successful social media campaigns exploit all of these

6. Thinking About Content (2)
Visual content is a must!
This doesn’t just have to be photos or video!
Be creative!
If it doesn’t work, don’t worry!
I can advise you – book a meeting (after Fresher’s!)

7. Thinking About Tone (1) Tone and content go hand in hand
Everything you post represents your society, Chester Students’ Union and (to an extent) the University of Chester
This means you need to be very aware of what you’re posting!

8. Thinking About Tone (2) Before you post – do the Granny Test!
Think: Would Kit’s Granny want to see this?

9. Thinking About Tone (3) Things to avoid: Swearing (even mild)
Dark humour
Pictures & videos depicting or endorsing excessive drinking
Any content depicting or endorsing smoking or drug use
Posting copyrighted content/using non-free stock images
Anything that might bring the Union or University into disrepute
If you’re unsure – ask 

10. 5 Top Tips for Social Media Success
Be Enthusiastic! Energy is infectious – don’t be afraid to geek out.
Use emojis! Love or hate them, studies have shown emojis increase engagement by an average of 53%!
Size your images appropriately! Each platform uses different aspect ratios and different ideal resolutions – I can provide a cheat sheet on request.
Crop your screenshots! If you’re sharing screenshots, crop everything that’s unnecessary out
Experiment, experiment, experiment!

11. When to Contact CSU Marketing & Comms
If you have an event you’re trying to promote
We can post open invite events to CSU profiles
If you have a question about promotion or where to post something
We can help you figure out your marketing plan
If something happens that may have local or national press coverage
If you’re celebrating a big success!
(48hr turnaround)