3. We are NOT building another Vitality or Multiply!
NO monthly fees / NO point system / NO levels
Creating value across the middle to upper black market
FREE discounts on basic daily living expenses
Multi-insurer platform offering best of breed product tailor-made to Bonitas
Deliver value that will significantly address
member retention as well as driving Loyalty over time

4. OUR TARGET MARKET
BONITAS PRODUCT RANGE

5. WHEN PLUGGED INTO OTHER BRANDS THE TAKE UP IS MINIMAL
TRADITIONAL
LOYALTY PROGRAMME
COMPLIMENTARY
VALUE ADDED PRODUCTS
WHEN PLUGGED INTO OTHER BRANDS THE TAKE UP IS MINIMAL
PART OF ONE INSURER
NOT LINKED A SPECIFIC INSURER
UNIQUE
MEDICAL FUND
MODEL
EXPENSIVE TO BUILD AND MAINTAIN
IP SITS WITH PRODUCT HOUSES vs
COMPLEX
SIMPLE
REGISTERED PRODUCT / BRAND
FEWER BARRIERS TO ENTRY
VOLUME DRIVEN TO BE SUSTAINABLE
SUSTAINABLE
MONTHLY SUBSCRIPTION
NO MONTHLY SUBSCRIPTION FEES
SINGLE SERVICE PROVIDER
MULTIPLE SERVICE PROVIDERS
TAKES YEARS TO BUILD
QUICK TO MARKET
LOSS LEADER
AGILE – NOT LIMITED TO A SINGLE PROVIDER

6. 1 2 9 3 8 7 4 6 5 VALUE ADDED PRODUCT MODEL LENDING SOLUTION GAP COVERTO
SELECTION CRITERIA
DISCOUNT VOUCHER PLATFORM 1
COMPETITIVENESS
IS IT RELEVANT? 2
FUNERAL / INSURANCE
LIFESTYLE RISK MANAGEMENT
IS IT SIMPLE & EASY TO UNDERSTAND? 9
PARTICIPATE IN OUR MEMBER LIVES BY MAKING A DIFFRENCE
DO MEMBERS NEED IT?
DOES IT ADD VALUE / SAVE MONEY? 3
LENDING SOLUTION 8
BUILD LOYALTY AND TRUST
WOULD BONITAS LOOK LIKE A HERO?
WOULD A BETTER BRAND EXPERIENCE BE CREATED?
POSITION BONITAS FOR GROWTH 7 4
GAP
COVER
KEEPING OUR BIGGEST ASSET – OUR MEMBER
COMPANY TRACK RECORD? 6 5
(On leaving Bonitas, VAP policies / memberships will continue however members will lose the additional benefits Bonitas members enjoy)
ELECTRONICLINE
FREE DISCOUNT VOUCHER PLATFORM
FUNERAL / INSURANCE
SANLAM / INDIE
SANLAM / RCS
LENDING SOLUTION
GUARDRISK
GAP COVER

7. 800 000 active members end to end e-vouchering solution
Operating since 2007
Over transactions per day
30 major retailers
6 000 POS
active members
COPYRIGHT ELECTRONICLINE™ 2018

8. Choosing a category and voucher
end to end e-vouchering solution
choosing a category and a voucher 1
Go to
Bonitas.co.za / bon.toget.me
register, login and browse available vouchers 2
Select your category 3
Click on the available voucher you would like to redeem
Choosing a category and voucher
COPYRIGHT ELECTRONICLINE™ 2018

9. registration and voucher redemption journey
end to end e-vouchering solution
registration and voucher redemption journey 4B 4A
Select the category/voucher you would like to get
Select your airtime voucher
registration and voucher redemption journey 3A
COPYRIGHT ELECTRONICLINE™ 2018

10. ANY VOUCHER CAN BE GIFTED VIA THE MOBILE PHONE TO ANY THIRD PARTY
end to end e-vouchering solution
how to use your voucher in-store
ANY VOUCHER CAN BE GIFTED VIA THE MOBILE PHONE TO ANY THIRD PARTY 1
Go to the store where you can use your voucher 4
Present your voucher to the cashier who will redeem the voucher against your basket value
API call against voucher. If successful, voucher will be marked as redeemed (only if it is a ELS voucher)
voucher redemption at the till in-store 5
Get your receipt 2
Do your shopping 3
Go to the till and ring up your basket
COPYRIGHT ELECTRONICLINE™ 2018

17. He pays R450pm for his insurance
Indie Invests
Into his Investment PM
R45
Indie Invests
Extra because he is a Bonitas Member PM
Indie Invests R495pm into his Bounty Investment
Karabo,
30 Years Old

18. What could his Bounty be worth?
This example is based on avg. assumptions and no cash-drop taken
Bounty
Age R0 30 R 40 R 50
R1,4 Mil 60
R4 Mil 70
What are the cash-drop values available
This example is based on avg. assumptions and the full cash-drop amount is taken every 5 years.
Cash-drop
Age R0 30
R3923 35
R10 570 40
R21 703 45
R39 676 50
R67 125 55 R 60 R 65
R2.6 Mil 70

19. Guardrisk is the largest gap cover provider in South Africa
Guardrisk’s products cover over families and lives

21. Guardrisk Offering to Bonitas
Discounted
Premium for Bonitas members
Tailor-made benefits to compliment Bonitas
product offering
Opportunity to white label
Seamless claims process

22. Loans FOCUS ON RESPONSIBLE LENDING Established in 1999
Leading South African non-banking financial services provider

23. Product
Negotiations currently underway with Liberty to supply Bonitas with complimentary product solutions to accommodate the Liberty distribution channel.

24. IMPROVE MEMBER EXPERIENCE
BRAND RECOGNITION
MEMBER TRUST AND BRAND CONFIDENCE
MANAGED CARE
IMPROVE
MEMBER EXPERIENCE
ADMINISTRATION
BENEFITS & COVER
INDUSTRY PRICE COMPETIVENESS AND BEST OF BREED PRODUCTS
RETENTION THROUGH
REWARDING CHANGE IN
BEHAVIOUR BY OFFERING
VALUE ADDED PRODUCT
AND SERVICES D
SALES
DIRECT
DIGITAL
RISK MANAGEMENT
CHANGING MEMBER BEHAVIOUR TO MANAGE HEALTH RISK