1. Grassroots and Shoestrings: Successful Marketing Campaigns
Library Stories at Lincoln Public Library
Kae Elgie
Waterloo Regional Library
(519)

2. Who is the non-user? Research  your own survey
Or someone else’s  Wilson Library Literature & Information Full Text (search it free with OLA membership)
Compare library member demographics with local census data

3. Who is the non-user?
Jefferson County Library, Colorado, study found non-users were 50+, college education, $50,000-80,000 household income
“too busy to come to library” 29%
“prefer to purchase books” 23%
“unaware of what library offers” 13%

4. How to reach non-users? Public Relations
Getting the library’s message across
This is who we are and what we do, this is when and where we do it and for whom...

5. How to reach non-users? Marketing finding out what the customer needs
who are you, and what do you need, how, where and when can we best deliver it to you [and what are you willing to pay?]

6. How to reach non-users? Advocacy
your agenda will be assisted by what we have to offer
support and awareness are built incrementally
Target = decision makers

7. Advocacy is about RESPECT
understand what makes the other person “tick” - speak their language
be brief
be specific
be informative
be courteous

8. Advocacy is…
Telling a library story
The personal is powerful

9. Library Stories video produced by New York State Library Association www.nyla.org 1-800-CALL-NYLA

10. Library Stories at Lincoln Public Library
Lincoln - municipality of 20,000 people in the beautiful Niagara Peninsula
Surrounded by vineyards, orchards and greenhouses, comprised of the town of Beamsville, villages of Vineland and Jordan
Lincoln Library Stories were written in 1998

11. Lincoln Library Story # 1

13. Lincoln Library Story #3

14. Lincoln Library Story # 4

15. Lincoln Library Story # 5