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“An Educated System To Answer The Question: ‘Are We Businesses Or Are We Just Calling Ourselves Businesses?’

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Presentation on theme: "“An Educated System To Answer The Question: ‘Are We Businesses Or Are We Just Calling Ourselves Businesses?’"— Presentation transcript:

1 “An Educated System To Answer The Question: ‘Are We Businesses Or Are We Just Calling Ourselves Businesses?’

2 Our background

3 "Suits" & "Dancers"

4 "Suits"

5 "Suits" Came into dance industry from other careers

6 "Suits" Came into dance industry from other careers
Were attracted by and are very passionate about the amazing product we deal with - Ballroom Dancing

7 "Suits" Came into dance industry from other careers
Were attracted by and are very passionate about the amazing product we deal with - Ballroom Dancing Usually no dance background

8 "Suits" Came into dance industry from other careers
Were attracted by and are very passionate about the amazing product we deal with - Ballroom Dancing Usually no dance background Would know how to get interview in the door

9 "Suits" Came into dance industry from other careers
Were attracted by and are very passionate about the amazing product we deal with - Ballroom Dancing Usually no dance background Would know how to get interview in the door Would know how to take baby students through Beginners, Social Foundation and into the 50 lesson Bronze Programs

10 "Suits" Came into dance industry from other careers
Were attracted by and are very passionate about the amazing product we deal with - Ballroom Dancing Usually no dance background Would know how to get interview in the door Would know how to take baby students through Beginners, Social Foundation and into the 50 lesson Bronze Programs Quite often wouldn't know what to do with student after those 50 lessons are sold

11 "Suits" Came into dance industry from other careers
Were attracted by and are very passionate about the amazing product we deal with - Ballroom Dancing Usually no dance background Would know how to get interview in the door Would know how to take baby students through Beginners, Social Foundation and into the 50 lesson Bronze Programs Quite often wouldn't know what to do with student after those 50 lessons are sold Know what P & L stands for - very much Profit oriented

12 "Dancers"

13 "Dancers" Went through rigorous dance training

14 "Dancers" Went through rigorous dance training
Have great passion for Dancing and appreciate good quality dancing

15 "Dancers" Went through rigorous dance training
Have great passion for Dancing and appreciate good quality dancing Have extensive Competitive experience

16 "Dancers" Went through rigorous dance training
Have great passion for Dancing and appreciate good quality dancing Have extensive Competitive experience Would know what to do with the student at those 50 lessons of advanced dance program

17 "Dancers" Went through rigorous dance training
Have great passion for Dancing and appreciate good quality dancing Have extensive Competitive experience Would know what to do with the student at those 50 lessons of advanced dance program Would not know how to get baby student to the point of buying 50 lessons program

18 "Dancers" Went through rigorous dance training
Have great passion for Dancing and appreciate good quality dancing Have extensive Competitive experience Would know what to do with the student at those 50 lessons of advanced dance program Would not know how to get baby student to the point of buying 50 lessons program Those who would have their students doing entries at the competition

19 "Dancers" Went through rigorous dance training
Have great passion for Dancing and appreciate good quality dancing Have extensive Competitive experience Would know what to do with the student at those 50 lessons of advanced dance program Would not know how to get baby student to the point of buying 50 lessons program Those who would have their students doing entries at the competition For whom the degree of the turn in a given figure or amount of sway in Waltz or the hip rotation in Rumba would be more important than how to get enough people-customers to talk about all mentioned above

20 "Dancers" Went through rigorous dance training
Have great passion for Dancing and appreciate good quality dancing Have extensive Competitive experience Would know what to do with the student at those 50 lessons of advanced dance program Would not know how to get baby student to the point of buying 50 lessons program Those who would have their students doing entries at the competition For whom the degree of the turn in a given figure or amount of sway in Waltz or the hip rotation in Rumba would be more important than how to get enough people-customers to talk about all mentioned above Would have no idea how to calculate the Cost per Lesson

21 "Dancers" Went through rigorous dance training
Have great passion for Dancing and appreciate good quality dancing Have extensive Competitive experience Would know what to do with the student at those 50 lessons of advanced dance program Would not know how to get baby student to the point of buying 50 lessons program Those who would have their students doing entries at the competition For whom the degree of the turn in a given figure or amount of sway in Waltz or the hip rotation in Rumba would be more important than how to get enough people-customers to talk about all mentioned above Would have no idea how to calculate the Cost per Lesson Would not know how to make a competition trip a profitable one.

22 "Dancers" Went through rigorous dance training
Have great passion for Dancing and appreciate good quality dancing Have extensive Competitive experience Would know what to do with the student at those 50 lessons of advanced dance program Would not know how to get baby student to the point of buying 50 lessons program Those who would have their students doing entries at the competition For whom the degree of the turn in a given figure or amount of sway in Waltz or the hip rotation in Rumba would be more important than how to get enough people-customers to talk about all mentioned above Would have no idea how to calculate the Cost per Lesson Would not know how to make a competition trip a profitable one. Afraid to ask about Money

23 Eastern-European prospective

24 Eastern-European prospective
Most professionals are well trained as dancers

25 Eastern-European prospective
Most professionals are well trained as dancers Mostly taught pre-selected young dancer with the focus on Dance Sport

26 Eastern-European prospective
Most professionals are well trained as dancers Mostly taught pre-selected young dancer with the focus on Dance Sport Until recent time no adults in those countries would take lessons - social or hobby

27 Eastern-European prospective
Most professionals are well trained as dancers Mostly taught pre-selected young dancer with the focus on Dance Sport Until recent time no adults in those countries would take lessons - social or hobby Most have no idea about the mentality, life views and needs of our regular customers here

28 Eastern-European prospective
Most professionals are well trained as dancers Mostly taught pre-selected young dancer with the focus on Dance Sport Until recent time no adults in those countries would take lessons - social or hobby Most have no idea about the mentality, life views and needs of our regular customers here For most teaching dancing means literally just that

29 Eastern-European prospective
Most professionals are well trained as dancers Mostly taught pre-selected young dancer with the focus on Dance Sport Until recent time no adults in those countries would take lessons - social or hobby Most have no idea about the mentality, life views and needs of our regular customers here For most teaching dancing means literally just that Needed to be explained about the importance of the presentations and trained how to do it

30 We decided to keep the best we know, learn what we don't know so we can stay the dancers we are and become the successful business people we wanted to be

31 The Fred Astaire Organization has it all for one to be successful in business

32 The Fred Astaire Organization
Name recognition Trophy System Enrollment Procedures National and Regional Competitions Excellent National Dance Board Training and Networking Great line of merchandise carrying our brand Opportunity and safe environment to grow Support of the Area People and the Home Office

33 With all this in place there should be no dancer who would not fit in the business suit and there should be no business person who could not become a good dancer - as long as you truly wanted it

34 Our vision of the System to run strong modern studio as a Business

35 Our vision of the System to run strong modern studio as a Business
Pyramid

36 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department

37 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle – Bronze

38 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle - Bronze Must have the Tip - Silver, Gold and Open Gold - Consistent Profit Creating Group

39 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle - Bronze Must have the Tip - Silver, Gold and Open Gold - Consistent Profit Creating Group Marketing - Traditional and Modern (Technology)

40 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle - Bronze Must have the Tip - Silver, Gold and Open Gold - Consistent Profit Creating Group Marketing - Traditional and Modern (Technology) Strong yet Elegant Educational Process

41 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle - Bronze Must have the Tip - Silver, Gold and Open Gold - Consistent Profit Creating Group Marketing - Traditional and Modern (Technology) Strong yet Elegant Educational Process Keeping it Fun - place where people would want to be

42 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle - Bronze Must have the Tip - Silver, Gold and Open Gold - Consistent Profit Creating Group Marketing - Traditional and Modern (Technology) Strong yet Elegant Educational Process Keeping it Fun - place where people would want to be Skillful dance instructors

43 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle - Bronze Must have the Tip - Silver, Gold and Open Gold - Consistent Profit Creating Group Marketing - Traditional and Modern (Technology) Strong yet Elegant Educational Process Keeping it Fun - place where people would want to be Skillful dance instructors Continuous Dance and Business training

44 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle - Bronze Must have the Tip - Silver, Gold and Open Gold - Consistent Profit Creating Group Marketing - Traditional and Modern (Technology) Strong yet Elegant Educational Process Keeping it Fun - place where people would want to be Skillful dance instructors Continuous Dance and Business training Use great tools - Competitions, Showcases, Coaching

45 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle - Bronze Must have the Tip - Silver, Gold and Open Gold - Consistent Profit Creating Group Marketing - Traditional and Modern (Technology) Strong yet Elegant Educational Process Keeping it Fun - place where people would want to be Skillful dance instructors Continuous Dance and Business training Use great tools - Competitions, Showcases, Coaching American + International Style

46 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle - Bronze Must have the Tip - Silver, Gold and Open Gold - Consistent Profit Creating Group Marketing - Traditional and Modern (Technology) Strong yet Elegant Educational Process Keeping it Fun - place where people would want to be Skillful dance instructors Continuous Dance and Business training Use great tools - Competitions, Showcases, Coaching American + International Style Know what's going on in your business - use financial and business reports

47 Our vision of the System to run strong modern studio as a Business
Pyramid Strong Foundation - Beginners Department Strong Middle - Bronze Must have the Tip - Silver, Gold and Open Gold - Consistent Profit Creating Group Marketing - Traditional and Modern (Technology) Strong yet Elegant Educational Process Keeping it Fun - place where people would want to be Skillful dance instructors Continuous Dance and Business training Use great tools - Competitions, Showcases, Coaching American + International Style Know what's going on in your business - use financial and business reports Running it on a Profit driven bases


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