1. World Egg Day – 12 Oct 12 Social Media Campaign | 5 th of Oct till 13 th of Oct 12 Facebook | Twitter | Website | Mobi site Social Media Campaign | 5 th of Oct till 13 th of Oct 12 Facebook | Twitter | Website | Mobi site

2. Facebook Campaign 5 th of Oct: Facebook Cover Photo to announce World Egg Day on the 12 th of October. 5 th of Oct: Facebook Cover Photo to announce World Egg Day on the 12 th of October. 26 071 likes!

3. Facebook Friday post: Which came first? Friday the 12th of October is World Egg Day So in celebration of this we've got some EGG-citing things to come. Stay posted :)... Friday the 12th of October is World Egg Day So in celebration of this we've got some EGG-citing things to come. Stay posted :)... 56 likes & 42 comments!

4. Facebook QUIZ – The answer was FALSE! QUALITY is correct True or False Post Wimpy Voucher Competition Random winners will be selected! True or False Post Wimpy Voucher Competition Random winners will be selected! True or False? Win a Wimpy Breakfast Voucher!

5. Eggs for breakfast anyone? True or False Post Wimpy Voucher Competition Random winners will be selected! 67 likes & 317 Comments 175 likes, 26 Comments & 23 shares

6. Did you know… Eggs play a vital role for nerves and muscles to function correctly? Did you know… Eggs play a vital role for nerves and muscles to function correctly? 48 likes & 8 Comments & 11 shares

7. How you like your eggs says a lot about you… Our fans LOVED this post and enjoyed sharing it with friends! How you like your eggs says a lot about you… Our fans LOVED this post and enjoyed sharing it with friends! 128 Likes 103 Comments 220 Shares

8. True or False Post Wimpy Voucher Competition Random winners will be selected. 317 Comments on this post! 30 x R100 Wimpy vouchers were given away True or False Post Wimpy Voucher Competition Random winners will be selected. 317 Comments on this post! 30 x R100 Wimpy vouchers were given away Win a Wimpy Voucher

9. We end World Egg Day with a bang! 61 likes, 64 comments & 5 shares We end World Egg Day with a bang! 61 likes, 64 comments & 5 shares Win a Wimpy Voucher

10. Fan Engagement :

11. Twitter branding to announce World Egg Day on the 12 th of October. #worldeggday Daily fun facts around eggs on twitter! Twitter Campaign

12. Twitter branding to announce World Egg Day on the 12 th of October. #worldeggday Daily fun facts around eggs on twitter! Twitter Campaign

13. #worldeggday Daily fun facts around eggs on twitter! Twitter Campaign It's #worldeggday today! Are you eating eggs for breakfast? Did you know that eggs are proven to lower the risk of heart disease and prevent age related memory loss? #worldeggday RT this if you knew --->eggs age more in one day at room temperature than they do an entire week in the refrigerator! #worldeggday Did you know that eggs contain all the essential vitamins and minerals required for a healthy diet? #worldeggday Tweet us your Wimpy breakfast photo. Who loves their eggs? #worldeggday TIP OF THE DAY: If an egg is accidentally dropped on the floor, sprinkle it heavily with salt for easy clean up #worldeggday

14. 5 th of Oct till 14 th of Oct: Banner on the website & mobi site to announce World Egg Day on the 12 th of October. 5 th of Oct till 14 th of Oct: Banner on the website & mobi site to announce World Egg Day on the 12 th of October. Website & Mobi site