5. Discussion Questions:
College Football “Fandom”
Discussion Questions:
What is fandom?
Why do you the concept of fandom is important to sports and entertainment marketing professionals?
What is brand loyalty? Do you think this infographic provides an example? Why or why not?
Why is loyalty important to sports and entertainment marketers?
SCC Classroom Interactive

6. Discussion Questions:
College Football Fan Loyalty
Discussion Questions:
What do we mean by the term “fan experience?” Do you think tailgating is an important element to the overall fan experience? Why or why not?
Why do you think some fans disregard nutritional values when watching sports?
Could the information from this survey benefit teams from the perspective of deciding what concessions items to offer at games? Why or why not?
SCC Classroom Interactive

7. Discussion Questions:
College Football Fan Loyalty
Discussion Questions:
Are there differences in the level of fandom/loyalty among consumers (fans) of the same products? Why?
Do you think “superstitious” fans demonstrate a higher level of fandom than those who do not have any superstitions? Why or why not?
Are YOU superstitious when it comes to your favorite team? What about your friends and family? Why or why not?
SCC Classroom Interactive