1. SPECIFICATION
A series of statements where the project is explained in terms of the following headings:
Purpose
Function
Size
Appearance (Aesthetics)
Life expectancy
Environmental considerations, etc.
It will reflect the findings of the research and analysis.
The specification should be kept ‘open’ enough to allow a range of designs to be produced, while placing certain limitations.

2. SPECIFICATION
The purpose of my Point-of-Sale stand is to advertise a new release of “Jaws” on DVD, and to display an example of the disc in its packaging. It will be three-dimensional and will have a dramatic outline shape. The typography will have a spiky and gory effect. I will be using 1700 micron corrugated card for the majority of the construction, but I may use other materials such as styrofoam or polypropylene.

3. SPECIFICATION
The purpose of my Point-of-Sale stand is to advertise a new release of “Jaws” on DVD, and to display an example of the disc in its packaging.
It will be three-dimensional and will have a dramatic outline shape.
The typography will have a spiky and gory effect.
I will be using 1700 micron corrugated card for the majority of the construction, but I may use other materials such as styrofoam or polypropylene.
As I concluded in my research that the most successful stands were those which were an interesting shape.

4. SPECIFICATION
The purpose of my Point-of-Sale stand is to advertise a new release of “Jaws” on DVD, and to display an example of the disc in its packaging.
It will be three-dimensional and will have a dramatic outline shape, as I concluded in my research that the most successful stands were those which were an interesting shape.
The typography will have a spiky and gory effect, as my research into typography tells me that the lettering style must be appropriate to the genre of the film.
I will be using 1700 micron corrugated card (see page on material testing) for the majority of the construction, but I may use other materials such as styrofoam or polypropylene.