1. Authoring Ebooks: Start to Finish Amanda Gomm @agomm amanda@digitalbindery.com

2. Tools Software Web browser –Firefox Word Processing Software –Word –Open Office MathML Editor –Open Office Math –Amaya Text Editor –Notepad++ (PC) –BBEdit (Mac) Image Editor –Photoshop –Gimp Ebook Reader –Adobe Digital Editions –Readium –Azardi –Kindle Previewer Assets authoring-ebooks.zip www.digitalbindery.com/authoring-ebooks

3. D IGITAL P UBLISHING An introduction to

4. Practical Definitions Ebook A long form digital publication in a self- contained package that includes all of the content, styling, and metadata for a specific title

5. Practical Definitions Ereader A device that using ereading software to interpret the ebook package. Examples: cellphone, tablet, laptop, desktop, Kindle, Nook, etc. Dedicated ereader A device designed specifically for reading books. It may contain other functionality. Examples: Kindle, Nook, Kobo, Sony Reader, etc.

6. Practical Definitions

7. Reflowable Ebook Similar to a webpage, the text and images reflow in response to screen size, orientation, font-size, line- height, and user intervention Fixed Layout Ebook Similar to a PDF, fixed layout is intended for graphically complex books like childrens picture books or graphic novels. Elements are fixed in place and do not respond to user intervention

8. Practical Definitions Fixed LayoutReflowable

9. Practical Definitions Fixed LayoutReflowable

10. Practical Definitions Fixed LayoutReflowable

11. Practical Definitions Fixed LayoutReflowable

12. Practical Definitions Fixed LayoutReflowable

13. Practical Definitions Fixed LayoutReflowable

14. Practical Definitions Fixed LayoutReflowable

15. Practical Definitions Fixed LayoutReflowable

16. Practical Definitions Fixed LayoutReflowable

17. Practical Definitions EPUB An open standard developed by the IDPF (International Digital Publishing Forum)it is the most broadly adopted format. MOBI A proprietary format used only for Kindle devices and Kindle software. It is slowly adopting the same standards as the EPUB. This format, though less broadly supported, still represents the largest market of ebooks purchased

18. Practical Definitions

19. Metadata Information about the book (data about data). It includes information the reading system will use like chapter play-order and media-type definitions, information the retailer will use to categorize and sell the book like ISBN and BISAC code, and information the reader will use to discover the title like author name and description.

20. Ebook Limitations Unreliable standards adoption –Think browser wars of the 1990s Advanced features can be used if you can target a specific device –MathML: iPad, Readium, Azardi –Audio: iPad, Nook tablet, Kindle Fire, Kobo tablet, Readium, Azardi –Video: iPad, Readium –Javascript: iPad, Readium

21. Ebook Limitations Lack of design control Good semantic markup is essential Quality Assurance –Test on as many devices as possible –In as many configurations as possible CSS3 not fully supported –Adobe Digital Editions is probably a year behind browser adoption

22. Questions?

23. P ATHS TO P UBLICATION Moving on…

24. 4 Paths to Publication 1.Traditional 2.Partnership 3.Assisted 4.DIY

25. Choose Your Path What can I do? –Do I already have the skills to do this job? What can I learn to do? –Do I have the resources to develop these skills? What can I pay someone else to do? –Do I have a budget?

26. T HE P UBLISHING PROCESS Start to finish

27. Acquisition Generate Content Editing Refine the Content Design Prepare the Presentation Production Produce the Product Distribution Sell the book

28. Acquisition Generate Content Editing Refine the Content Design Prepare the Presentation Production Produce the Product Distribution Sell the book

29. Generate Content Syllabus details Study guides Test Reviews Email

30. Generate Content Collect Existing Knowledge Interview Experts Ask Your Colleagues Invite Guest Writers Select, organize, present Add your own insights Curate

31. Generate Content Book-i-fication of non-words Slide decks Illustrations Infographics Lecture video/audio

32. Generate Content Write something (gasp) From scratch (gross) With a giant typewriter (obviously)

33. Generate Content

34. Generate Content: Tools Open Office –Free –Math Editor exports directly as MathML –Writer exports math as images BlueGriffon –Mostly Free –MathML add-on is only 5 –EPUB version is 195 (academic pricing available) Microsoft Word –Equation editor interface is easy to use –Can be exported to something that can, with about 4 strange steps, be converted into MathML –Filtered HTML version saves the math as images Other

35. D ISCUSSION Generating Content

36. 1. How will you generate content? 3. What tools will you use? 2. What will you do about math?

37. Acquisition Generate Content Editing Refine the Content Design Prepare the Presentation Production Produce the Product Distribution Sell the book

38. Editing Developmental Document Level Full draft re-writes Focus and direction Logical development Substantive Sentence complexity Clarity of language Jargon and voice Fact checking Copyedit Nouns and verbs Spelling Nitpicky What we normally mean when we say proofread Proofread After book design Checking for mechanical errors introduced during the design process No. More. Changes.

39. Editing: Tools Local Resources –Portland Creative List –Indigo Editing –Evil Genius Communications Web Resources –Guru.com –Writer.ly –Elance.com Other Resources –Technical writing programs –Referrals

40. Acquisition Generate Content Editing Refine the Content Design Prepare the Presentation Production Produce the Product Distribution Sell the book

41. Design

42. Cover –Front –Back –Spine Interior –Print: PDF –Ebook: HTML/CSS ManuscriptPDFBook ManuscriptHTML/CSSEbook

43. Design

50. Acquisition Generate Content Editing Refine the Content Design Prepare the Presentation Production Produce the Product Distribution Sell the book

51. 1. Decide what kind of ebook PDF –Self-distribute –Sell online EPUB –Apple, Barnes & Noble, Sony, Kobo MOBI or KF8 –Amazon Kindle

52. 2. Prepare the manuscript Keep formatting very simple Use styles Use built in footnote and hyperlink functionality

53. 3. Convert the manuscript Online resources for direct conversion do a quick and dirty job

54. Lulu

55. Smashwords

56. Kindle Direct Publishing

57. BookBaby

58. Ebook Production Epublishing Specific Programs –Designed specifically to be easy to use –Lots of online tutorials –More formatting control

59. Pressbooks

63. Sigil

67. Kindle Previewer

71. Ebook Production

74. Pressbooks –http://pressbooks.com/http://pressbooks.com/ Sigil –https://code.google.com/p/sigil/https://code.google.com/p/sigil/ Kindle Previewer –http://www.amazon.com/gp/feature.html?ie=U TF8&docId=1000765261http://www.amazon.com/gp/feature.html?ie=U TF8&docId=1000765261 iBooks Author (Mac only) –http://www.apple.com/ibooks-author/http://www.apple.com/ibooks-author/

75. R EADY, S ET, G O ! Lets make ebooks

76. Acquisition Generate Content Editing Refine the Content Design Prepare the Presentation Production Produce the Product Distribution Sell the book

77. Distribution DIY –Retailers Amazons Kindle Direct Publishing Barnes & Nobles PubIt! Kobo Writing Life Apples iBookstore –Website Gumroad Ganxy Payloadz WooCommerce –Email Assisted –CreateSpace –Lulu –Smashwords –BookBaby

78. C OVER D ESIGN A word on

79. Design