2.  Antenna House ◦ Introduction ◦ History  Print ◦ Print decline stats ◦ Consumer change in print consumption  Current E-book Solutions ◦ Available solutions right now ◦ Re-purposing content ◦ Shortcomings  Our Solution ◦ Universal Book

3. Presenters  Wybens Titus – Sales & Marketing About Antenna House Over 20 years creating enterprise software solutions in the area of document conversion, editing, and formatting.

4.  Rise of E-books: ◦ Explosion of e-readers and tablets (iPad, Kindle, Nook, etc.) ◦ More consumers have smart phones (smart phone sales up 72% in 2010) SRC: Publishers Weekly

5.  Overview: ◦ Comparison of ebook formats ◦ Tools available to digitize content ◦ Integrating print and digital into one seamless process

6. E-ReaderFormatDRMImagesTablesSoundInteractivity Kindle, iPad, Android HTML Kindle, iPad, Android Kindle All devicesPDF All devicesText iPad, Android EPUB

7. E-ReaderFormatReflowOpen Standard AnnotationBook Marking Kindle, iPad, Android HTML Kindle, iPad, Android Kindle All devicesPDF All devicesText iPad, Android EPUB

8.  Supports Digital Accessible Information System aka DAISY (standard for people with reading disabilities)  Only Kindle lacks EPUB support, but easy transformation to MobiPocket  Publishing industry is buzzing about EPUB  EPUB 3 features: ◦ Greater level of interactivity ◦ Enhanced global language support ◦ Core content based on HTML5 ◦ Support for new CSS3 modules

9.  eBookBurn, Smashwords, Scribd, Feedbooks ◦ Import content from Word doc, PDF, HTML & text files ◦ Basic formatting ◦ Outputs ePub and other formats ◦ Distribution channels  Issues ◦ These websites lack formatting features for layouts ◦ Designed for simple e-books ◦ Target self publishers

10.  Traditional Method:  Issues: ◦ Too many moving parts = Increased chance of errors ◦ Each tool requires extensive training & deep investment ◦ Content & style are mixed resulting in a lot of time spent re- working the same content to fit a digital medium Create Content InDesign Word Format/Style Content Dreamweaver HTML Editor Convert Sigil Calibre EPUB

11.  Results: ◦ Content creators can focus on content creation (WYSIWYG & Wiki-notation) ◦ Layout handled independent of content (CSS, XSL-FO) ◦ Outputs to EPUB + PDF for high quality printing ◦ One integrated process reduced costs Content Creation Conversion Format/ Style

12.  Collaboration made easy: ◦ Integrated instant message service ◦ Multiple authors/editors/publishers can simultaneously work on same document ◦ Tracks changes and more robust content management system to come

13.  Important for publishers to think about going digital  EPUB is one of the best formats for digital publishing  Using an integrated solution like Universal Book to go to EPUB is a smart decision

14. Questions?

15.  Sprouce, Mike. The Decline of Print Magazines and The Newsstand is Dead. August 10, 2011. ◦ http://www.mikesprouse.com/2011/08/10/the-decline-of-print-magazines-and-the-newsstand-is-dead/ http://www.mikesprouse.com/2011/08/10/the-decline-of-print-magazines-and-the-newsstand-is-dead/  Gartner Says Worldwide Mobile Device Sales to End Users Reached 1.6 Billion Units in 2010; Smartphone Sales Grew 72 Percent in 2010. Gartner, February 2011. ◦ http://www.gartner.com/it/page.jsp?id=1543014 http://www.gartner.com/it/page.jsp?id=1543014  Comparison of E-book Formats. August 2011. ◦ http://en.wikipedia.org/wiki/Comparison_of_e-book_formats http://en.wikipedia.org/wiki/Comparison_of_e-book_formats  Sales of Smartphones to Reach 300m by 2013, Helping to Cushion the Downturn in the Mobile Handset Market, according to Juniper Research. August 2011. ◦ http://juniperresearch.com/viewpressrelease.php?pr=123 http://juniperresearch.com/viewpressrelease.php?pr=123  EPUB3 Overview, International Digital Publishing Forum. May 2011. ◦ http://idpf.org/epub/30/spec/epub30-overview.html http://idpf.org/epub/30/spec/epub30-overview.html  http://ebookburn.com/ http://ebookburn.com/  http://www.feedbooks.com/ http://www.feedbooks.com/  http://www.smashwords.com/ http://www.smashwords.com/  http://www.scribd.com/ http://www.scribd.com/  http://www.publishersweekly.com/pw/by-topic/industry-news/financial-reporting/article/46510- january-e-book-sales-soar-top-hardcover-mass-market-paperback.html