1. This ad from Greenfield Online suggests that well-executed research can save a company from making a costly mistake on new product introductions.

2. Questionnaire Design

3. Introduction Proper wording
Answer to a question is function of question wording
Stock----  Livestock  Securities stock may clarify

4. A QUESTIONNAIRE IS ONLY AS GOOD AS THE QUESTIONS IT ASKS
Introduction
A QUESTIONNAIRE IS ONLY AS GOOD AS THE QUESTIONS IT ASKS

5. Questionnaire As easy to compose as a good poem
But, it is usually the result of long, painstaking work

6. Basic Criteria in Questionnaire Design
Relevance
Accuracy

7. Questions should facilitate data analysis
What Should Be Asked?
Questionnaire relevance
Only needed question should be asked
Chances of omission prevails
Questionnaire accuracy
Should be simpler, understandable, unbiased, unambiguous, non-irritating
No step by step process may be generalized
Avoid lengthy, difficult to answer, ego threatening question
Questions should facilitate data analysis

8. Decisions in Questionnaire Design
What should be asked?
How should each question be phrased?
In what sequence should the questions be arranged?
What questionnaire layout will best serve the research objectives?
How should the questionnaire be pre-tested? Does the questionnaire need to be revised?

9. Phrasing Questions Open-ended questions Fixed-alternative questions
What do you like most about your job?
Fixed-alternative questions
In Management, is there a useful distinction between what is legal and what is ethical?
Yes_____ No_____

10. More response from educated
Phrasing Questions
Open-ended questions
Cost is high
High interviewer bias
Improper recording
More response from educated

11. Phrasing Questions Fixed Alternative Questions
Require less interviewer skill
Take less time
Easier for the respondent to answer
Simple Dichotomy: This or that like Yes, no,
Determinant Choice: choose only one - response
Frequency determination: Asks frequency of occurrence
Attitude rating: Such as the Likert scale
Check list: allows respondents to provide multiple answers
Dichotomous or Multiple choice questions must be mutually exclusive

12. Phrasing Questions It differs Self administered (Conversational style)
Telephone (Conversational style)
Personal interview

13. Rules for Questionnaire
No hard and fast rules
Only guidelines

14. Avoid in Questionnaire
Avoid Complexity: use simple, conversational language (Marital Status)
Avoid leading and loaded questions: Loaded indicate socially desirable
Avoid ambiguity: be as specific as possible, avoid often, usually, frequently
Avoid double-barreled items
Avoid making assumptions
Avoid burdensome questions

15. Designing Questionnaire
Question sequence
Order bias (Influence of earlier question or by an answers position)
Funnel technique (Asking general questions before specific questions)
Filter bias (Filter & Pivot question)
Anchoring Effect (First concept measured tends to become reference point)
Question layout

16. Pre-testing Even after pretest, Researcher should remember
Can the questionnaire format be followed by the interviewer?
Does the questionnaire follow naturally or conversationally?
Can respondents answer the questions easily?
Which alternative form of questions work best?

17. Internet Survey
Exploratory research may be a single research investigation or it may be a series of informal studies; both methods provide background information. Researchers must be creative in the choice of information sources. They should explore all appropriate inexpensive sources before embarking on expensive research of their own. However, they should still be systematic and careful at all times

18. ?
Any Question?
Exploratory research may be a single research investigation or it may be a series of informal studies; both methods provide background information. Researchers must be creative in the choice of information sources. They should explore all appropriate inexpensive sources before embarking on expensive research of their own. However, they should still be systematic and careful at all times

19. Thanks for your contribution
Exhibit 3-1 models the sequence of stages in the research process. It also organizes this chapter and the introduces the remaining chapters in the book.
Chapter 5 focuses on Stage 2: Proposing Research.
Chapters 6-15 focus on Stage 3: Research Design.
Chapter 16 focuses on Stage 4: Data Collection.
Chapters focus on Stage 5: Data Analysis.
Chapter 21 focuses on Stage 6: Reporting.

20. Case-20: Canterbury Travels Selected person from group will present
Assignment
Assignment
Case-20: Canterbury Travels
Submission date is 16 Aug
Selected person from group will present

21. Assignment Assignment
Prepare a Questionnaire on your Individual Research Topic
Each student of the group will need to conduct survey with the question (each student 3-4 respondent)
Collective experience will have to be presented in the class
This survey will be considered as pretest of the questionnaire
Present your Experience along with Literature Review of your Topic on 23 Aug

22. See You Next Week
Exploratory research may be a single research investigation or it may be a series of informal studies; both methods provide background information. Researchers must be creative in the choice of information sources. They should explore all appropriate inexpensive sources before embarking on expensive research of their own. However, they should still be systematic and careful at all times