1. Yu The challenge What we did The results Yu Fruit
Yu Fruit, the healthy snack suppliers were looking to use our network of playhouses to offer parents a healthy treat option.
What we did
After an initial sampling campaign, venues bought Yu stock to sell over the counter as a healthy treat choice. This was supported by table talkers, leaflets and 6-sheets.
The results
The campaign was very successful. Yu Fruit are now sold in major supermarket chains and are going from strength to strength. The partnerships with our network are still going strong and continue to this day.
Environment: Playhouse
Media: Mixed
Campaign: National