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DISTRIBUTION.

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Presentation on theme: "DISTRIBUTION."— Presentation transcript:

1 DISTRIBUTION

2 Identifying the key selling points, or hooks
What? Identifying the key selling points, or hooks 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

3 Identifying the key selling points, or hooks
What? Identifying the key selling points, or hooks 1. The storyline: how it differs from other films 2. The key elements of the story 3. Key characters 4. The director 5. Genre 6. Star Marketing 7. Source Material 8. Special effects 9. Themes 10. Sequel 11. Franchise 12. Comparability

4 What? Who? Identifying the key selling points, or hooks
Research demographics and psychographics

5 https://today.yougov.com/profileslite#/
Age Gender Lifestyle Media consumption patterns Regionality Comparability

6 What? Who? When? Identifying the key selling points, or hooks
Research demographics and psychographics When? Sustaining the film in the marketplace

7 OPENING WEEKEND VITAL!

8 Seasonality Adventure Comedy Drama Horror
Releasing films at certain times of the year Adventure Comedy Drama Horror What trends do you notice in the release patterns of genres?

9 What are the positives and negatives of each pattern?
Standard Release Cinema (16 weeks) DVD release Pay TV and On Demand Simultaneous Release Multiple platforms at the same time Straight to DVD Release Not released in cinemas What are the positives and negatives of each pattern?

10 What? Who? When? Where? Identifying the key selling points, or hooks
Research demographics and psychographics When? Sustaining the film in the marketplace Where? Booking the film into cinemas

11 RELEASE NUMBER OF CINEMAS Platform 15 Limited 150 Wide 300 Saturation 600+ Straight to DVD

12 What? Identifying the key selling points, or hooks Who? Research demographics and psychographics When? Sustaining the film in the marketplace Where? Booking the film into cinemas How? Marketing and publicity

13 SOCIAL MEDIA MARKETING
Poster Trailer Press TV Billboard Website Radio Merchandise Social Media Interviews Premiere Events VIRAL MARKETING SOCIAL MEDIA MARKETING

14 Ex machine trailer - https://www.youtube.com/watch?v=XYGzRB4Pnq8
Ex machine marketing - marketing-for-ex-machina-deserves-praise-not-negativity/ 10 best deadpool marketings 12 days of deadpool - Deadpool fake trailer - Ryan Reynolds Insta Deadpool insta

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