1. Persuasive Techniques in Text
How are we influenced?

2. What is Persuasion? A means of convincing people:
To buy a certain product
To believe something or act in a certain way
To agree with a point of view

3. Making Connections What is your favorite jingle? Why?
What TV commercial has influenced you to make a purchase?
What slogan for a product do you find yourself repeating? How has this influenced your thinking about a product/item, etc.
What brands of clothing do you wear because idols wear them? Do you think this has influenced your taste?

4. Common Persuasive Techniques
In advertising, there are a variety of persuasive appeals used such as:
Bandwagon
Testimonial
Emotional Appeal
Plain Folks
Snob Appeal
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5. “BANDWAGON”
Trying to convince you to do something because everyone else is
What does this sound like?
Give an example of a time you have seen this type of advertisement?
How might this affect a reader of view of text?

6. “Testimonial”
Using someone famous to sell a product or convince you to do something
What does this sound like?
Give an example of a time you have seen this type of advertisement?
How does this affect a reader or viewer of text?

7. “PLAIN FOLKS” Uses everyday people to sell products
What does this sound like?
Give an example of a time you have seen this type of advertisement?
How does this affect a reader or viewer of text?

8. “EMOTIONAL APPEAL”
A person is made to have strong feelings about a situation or product
What does this sound like?
Give an example of a time you have seen this type of advertisement?
How does this affect a reader or viewer of text?

9. “SNOB APPEAL/EXPERT OPINION”
Only the best people use a certain product/ experts approve this product, so you should use it
What does this sound like?
Give an example of a time you have seen this type of advertisement?
How does this affect a reader or viewer of text?

10. Watch it in Action! http://www.youtube.com/watch?v=azttKmT0 rVUQ
In summary, what are the components of persuasive ads and writing?

11. Reflection & Sharing “Persuasion is all around us!”
Think, turn, and talk about where else you see persuasion or some of these techniques around you.
Is that persuasion influencing you or your family or friends in any way? How? Why?