1. Let’s Get Social
Meghan Wade

2. communication
Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management--an organization cannot operate without communication between levels, departments and employees. See also communications.

3. Cave Drawings 30,000 BC in France
First automotive digital computer built at Harvard 1947
Papyrus 1000 BC in Egypt
Audiocassettes are introduced 1963
Carrier Pigeons 776 BC in Greece
is developed in the 1970’s
First Postal Service 550 BC Persia
VCR’s introduced in 1975 – VHS tapes in 1977
Moveable Printing Press 1446 by Johannes Gutenberg in Germany
First online newspaper formed in 1980
IBM PC introduced in 1981
First newspapers showed up in 1609 in Europe
CD’s introduced 1982
First Public Library in 1731 by Ben Franklin
Microsoft Windows launched in 1985
National magazines in 1821 – The Saturday Evening Post
World Wide Web invented by John Berners-lee in 1991
First Telegraph sent in 1844 by Samuel Morse
Explorer launches in 1995, along with Amazon
First Transatlantic cable was sent in 1858
DVD’s replace VHS in 1997
Telephone is invited by alexander Graham Bell in 1876
Phonograph is invented by Thomas Edison in 1877
Photographic Film is invented by George Eastman 1885
Radio is invented by Marconi in 1894
First TV transmission 1927
First animated film by Walt Disney in 1937
Audiotape is developed in Germany in the 1940’s

4. Social media is a conversation

5. Social media revolution video
Details for the stats in the video and video
Back up link to video

6. Know your audience and platform
Began as a campaign to reach DIY/Gardners with the Rose Parade
Local team plays in Rose Bowl too!

7. Social Media – what we need to know
It isn’t going away and It works
Everyone is on it
Employees, suppliers, customers, stakeholders
Marketing should include social media
Platforms need to work together
Touches every aspect of your business
Customer Service, Recruiting, PR, Marketing
Data and targeting abilities
Need qualified personnel to manage
Creating unique and useful content
Boot Camp Digital

8. By age, Who uses social media

10. Unique content

11. Unique content

12. Keep them engaged

13. Platforms ga811 uses
This Photo by Unknown Author is licensed under CC BY-SA

14. Plan for negativity Turn it into a positive Don’t delete the posts
Respond promptly
Have a Customer-Oriented person respond
Move the conversation to a private message
Don’t delete the posts
Some exceptions may apply for legal reasons
Some negative posts need no reply or cannot not be “fixed”

15. How not to use Social Media
Controlled
Exclusive
Organized
Old School: Monologue
Exposure to 3,000 Ad messages a day
One medium shouting at thousands of people
“You as a brand have to be completely confident about your position, because you will get criticism. You will have a negative reaction. If you didn’t get a negative reaction, that means you’re standing neutral and you have no point of view. Who wants to participate in that?” Frank Cooper, Pepsico

16. Social Media Policy
A Social Media Policy should be part of the overall Media Policy
Includes video, text, pictures, podcasts
Aligns with other marketing strategies
Includes tone, formats, logos, etc…
Defines appropriate use
Consider internal and external social media outlets
Reference to company conduct policies and those apply to social media
Identifies what information should be confidential
Interaction
How the company interacts with others
How employees interact with and/or comment about company happenings
Social Media: What are the pros and cons of using social media in the workplace? What should we include in the policy? March, 19, 2018

17. Pros and Cons of Social Media - Internally
Aid in recruitment
Security
Market the brand
Harassment
Deliver internal communications
Negative exposure
Engage Employees
Legal violations
Promote social learning and knowledge sharing
Potential loss in productivity
Wage and hour issues
Communicate during a disaster
Professional networking
Social Media: What are the pros and cons of using social media in the workplace? What should we include in the policy? March, 19, 2018

18. GA811 Internal Social Media
Virtual Bulletin Board
Document Libraries
Yammer
Calendar of Events
Links to Frequently Used Internal Resources
Internal and External Events

19. Thank you!
Meghan Wade