1. ALASKA SEAFOOD MARKETING INSTITUTE
FY20 SUSTAINABILITY PROGRAM BUDGET
Susan Marks / Jeff Regnart – April 23, 2019

2. Sustainability/RFM Program Sustainability/RFM Program
FY19/20 PROGRAM Budget Overview
Sustainability/RFM Program
FY19
Budget
Program Operations
Personal Services
$40,000
Travel Staff
$7,000
Travel/RFM Committee
$4,000
Travel/FSC Committee
$00
$51,000
Benchmarking / Accreditation
Trademark Law / RFM Transition
$10,000
Materials & Printing
$25,000
Events/Sponsorships/Memberships
$15,000
Expert Contractors
$380,000
(contractor travel)
$ 50,000
Certification
$340,000
TOTALS
$875,000
Sustainability/RFM Program
FY20
Budget
Program Operations
Personal Services
$40,000
Travel Staff
$3,000
Travel/RFM Committee
$4,000
Travel/FSC Committee
$00
$47,000
Benchmarking / Accreditation
$8,000
RFM Transition / Trademark law
$10,000
Materials & Printing
$25,000
Events/Sponsorships/Memberships
$15,000
Expert Contractors
$295,000
(contractor travel)
$ 40,000
Certification
$330,000
TOTALS
$770,000
**NOTE** The overall budget was decreased by $105,000 this year. That money has been transferred over to the International Program to provide a match for the ATP grant funds that were awarded to ASMI for use starting in FY20. The International program is allocating $220,000 to Sustainability/Certification outreach in FY20.

3. FY20 PROGRAM Budget Highlights
FY 19 Original Budget
FY20 Proposed
Personal Services
$40,000
Travel – Staff
$7,000
$3,000
Travel – RFM Committee
$4,000
Travel – FSC
$00
$51,000
$47,000
Program Operations
I’ll highlight the major sections – starting with Program Operations
In FY20 consultants will primarily staff the Sustainability/RFM Program. A Technical Coordinator was hired in FY19 which assists the RFM Program approximately 20-30% of the time. We have decreased staff travel and these monies will be allocated in other categories.
Similar to FY19, there are no plans to convene the Fisheries Standard Committee (FSC) for an in-person meeting in FY20, and the travel for the RFM Committee will remain the same.

4. FY20 PROGRAM Budget Highlights
Trademark Law / RFM Transition
FY19 Original Budget
FY20 Proposed
$10,000
Materials / Printing (includes shipping)
FY19 Original Budget
FY20 Proposed
$25,000
TRADEMARK/TRANSITION:  This was a new category for FY19. We anticipate with the impending transition of the RFM Program and the creation of a new logo, there will be fees associated trademarking and miscellaneous fees associated with the transition. We would like to continue to track these.
MATERIALS/PRINTING -This section represents costs for the overall Sustainability Program; including RFM and the RFM Newsletter. There are two outdated Sustainability pieces that need to be updated. This will be a complete update to messaging, graphic design and printing of new materials. Additionally, if the AK RFM Program approves a new logo and/or transitions in FY20, there will be a need to ‘refresh’ the entire RFM Tool Kit (collateral).
* This category is also used for shipping costs.
EVENTS/SPONSORSHIPS: This category will remain the same for FY20. Part of this accounts for contributions to SENA, and a new booth re-design will be required for FY20. Also, as Sustainability continues to be part of the key messaging for Alaska Seafood, more events and sponsorship opportunities are available for consideration. All must be vetted for the best ROI.
FY19 Original Budget
FY20 Proposed
$15,000
Events & Sponsorships

5. FY20 PROGRAM Budget Highlights
FY19 Original Budget
FY20
Proposed
$380,000
$295,000
(travel) $ 50, (travel) $40,000
Expert Contractors
EXPERT CONTRACTORS: In FY20, expert consultants will make up the majority of the staff for the Sustainability and RFM Programs, with the exception of a part time ASMI Technical Coordinator. A combination of talents in Technical, Fisheries and Accreditation/Certification are represented under this category. We have seen a decrease in this category to account for the monies that were transferred to the International Program to provide a match for the ATP funds that were awarded for use in FY20. We will not lose work however, as there will be a consultant hired with the ATP funds who will have a scope of work including Program Management, Communications and Marketing for Sustainability and the RFM Program.
Similar to FY19, there remains some ‘TBD’s’ in this category for FY20. These will better understood as a transition plan for RFM is decided.
CERTIFICATION: Fishery certification costs are ‘estimated’ to average $350,000 per year for the seven fisheries currently certified under the RFM Standard. The cost estimates can fluctuate from a low of $260,000 to a high of $450,000 depending on which fisheries are going through full re-certification vs. an annual surveillance audit and when the costs hit the budget.
All of our certified fisheries were in annual surveillance audit rotation for FY19 and due to procedural changes in our RFM Quality Management System (QMS); we have seen cost savings in this category.
FY19 Original Budget
FY20 Proposed
$340,000
$330,000
Certification

6. The Sustainability Budget continues to maximize our budget with:
Budget Efficiencies
The Sustainability Budget continues to maximize our budget with:
Continued austere certification approaches
More efficient use of contractors
BUDGET EFFICIENCIES….
Timing of certification factors in….. / multiple CB’s & bidding on work / trying to work with RFM/MSC on ATKA/POP
Contractors: RS Standards / Jeff interacting with CB/AB’s more = cost savings

7. Budget Collaborations
Leverage GSSI Benchmark Recognition
8 Benchmarked Certification Programs
80+ Partner Companies Globally / 70% growth in 2018!
Companies Continue to Modify Procurement Policies
I used this example last year, and it is still very relevant.
As you are all aware ASMI and the State has spent a lot of $ and time over the last 5+ years on GSSI to have RFM Benchmarked……well it continues to pay off and we definitely continue to leverage this relationship for ongoing outreach about RFM. As you know RFM doesn’t have a specific budget for outreach and communications, so these sorts of collaborations are key.
For those who get the GSSI newsletters and announcements, you know they are announcing a new partner every week or so. / REFERENCE SLIDE BOXES
They increased from 5 to 8 cert programs that have been benchmarked
Their momentum builds as companies continue to modify their procurement policies – NEXT SLIDE….

8. This slide represents Major retailers and foodservice partners who have modified their sourcing policies to recognize GSSI

9. PROGRAM CHALLENGES RFM Program: Market acceptance Funding
Future of Program Transition TBD
We are closer to actual transition / conversations law

10. PROGRAM OPPORTUNITIES
RFM Transition:
Viable options to consider for the transition & opportunities exist within each
GSSI:
Strong momentum
Increase in funding partners
More benchmarked programs = greater global awareness
Sustainability/RFM:
Opportunities for outreach with ATP grant funds
New assets can be created
Updated website content

11. PROGRAM EVENTS UPCOMING RFM Outreach
Japan strategy continues / SE Asia strategy implements in FY20
SEAFOOD EXPO GLOBAL
May 7-9, 2019
SEAWEB Global Sustainability Summit
June 2019
General AK Industry, Summer 2019
ASMI All Hands Meeting
Anchorage, AK, October 8-9, 2019
Ongoing transition work
Continue discussions w/ Amendment 80 group
Greater engagement with fishery client groups / pay special attention to current fishery clients regarding transition, etc….

12. THANK YOU!