2. PROBLEM: Recruiting the right physician at the right time is time-consuming and expensive.
Why?
Supply is short and demand is high
Recruiters have limited time and resources
Recruiters have many options to choose from

3. PROBLEM Recruiting the right physician at the right time is time consuming and expensive.
SOLUTION
An Integrated Recruitment Management System with a digital marketing solution for physician recruitment is necessary to position your company, be researched, compared, and chosen.

4. Recruitment Management System MUST be an Integrated Solution
RMS
Job Board
Job Posting
Candidate Relationship Management
Applicant Tracking System
SUCCESS

5. RMS Components: Post, Source, Track
Job board
Post
CRM
Source
ATS
Track

6. The 3 Pillars of Candidate Relationship Management (CRM)
Recruitment Marketing
Digital Marketing
Campaigns
Delivery
Channels

7. Static vs. Dynamic Marketing Campaigns
Criteria Driven Selection
System adds candidates automatically when available
System adds candidates
Recruiter defines criteria then the system takes control
Audience Selection
Candidates can be added after the campaign starts
Recruiter adds candidates manually
Recruiter is in control

8. Elements of an Email Marketing Campaign
Template
Body
Subject Line
Call to Action
Attachment
Timing
Initial
Follow-up (1st )
Follow-up (2nd)
Follow-up (N)
Final
Workflow Depth

9. Campaign Triggers for Targeting
Targeting audience on individual action to deliver the most relevant message

10. Marketing Email Campaign Stats
Look. Evaluate. Adjust.

11. Data talks: we listen we adjust we hire
Delivered
Content
Subject Line
Attachment
Call-to-action
Timing
Opened
Clicked
Data talks: we listen we adjust we hire

12. What’s Next? Physician Directory
PracticeLink is expanding the number of physicians you     have access to by creating a new physician directory. 
This all-inclusive database will list all physicians, residents and fellows in the country, regardless of whether they are a current PracticeLink user.