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The ART of Presenting.

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Presentation on theme: "The ART of Presenting."— Presentation transcript:

1 The ART of Presenting

2 How are YOUR Presenting Skills?
Go to the website: Score Interpretation

3 What do YOU think the “ART of Presenting” Is?
Watch video of Steve Jobs (amazing presenter) Presentation Secrets of Steve Jobs Choose two OTHER reliable videos of presentation skills, best presenters, etc. Come up with a list of the MOST IMPORTANT things for a successful presentation Minimum 10

4 Effective Presentation
Four Key Elements Understand your audience Prepare your content Deliver confidently Control the environment

5 Understand Your Audience
Determine target audience Determine audience expectations Create outline based on needs of audience Stick to GOAL of presentation (meet needs) Keep returning to the goal (theme) Determine Target Audience Determine Audience Expectations What do they already know? Create an outline for your presentation, and ask for advance feedback on your proposed content The primary goal of the people listening to your presentation is to get the information they need When that happens, you've done a good job

6 Prepare Your Content: 5 Key Presentation Principles
Identify few key points – Help audience retain messages with the chunking principle Chunk data into 5-7 key points More memorable Be Brief– Good presentations inspire the audience to learn more Use an outline – Start by telling them what you intend to cover/what to expect Opening Body Closing Start and end strongly –Start and end with a message they won't forget Use examples for support– Lecture is the least interesting! Liven it up! There are a variety of ways to structure your content, depending on the type of presentation you'll give. Here are some principles that you can apply: Identify a few key points – To help the audience retain the messages you're giving them, use the chunking principle to organize your information into five to seven key points. Don't include every detail – Good presentations inspire the audience to learn more, and ask further statements to maximize their understanding of the issue. Use an outline – At the beginning, tell your audience what you intend to cover, and let them know what to expect. This helps build anticipation and interest from the start. Start and end strongly – Capture people's interest as soon as you begin, and leave them with a message they won't forget. It's tempting to put all of your effort into the main body of the presentation. However, if you don't get people's attention at the start, they'll probably lose interest, and not really hear the rest anyway. Use examples – Where possible, use lots of examples to support your points. A lecture is often the least interesting and engaging form of presentation. Look for ways to liven things up by telling stories, talking about real-life examples, and using metaphors to engage your audience fully. “If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report.” Seth Godin

7 Prepare Your Content: OPENING
Try setting a “Theme” Remember - “You never get a second chance to make a first impression” Should not be an introduction of yourself Opening should make an emotional connection with audience Design a HOOK

8 The “HOOK” Ask a series of rhetorical questions
Make a startling assertion Reference a historical event Use the word “imagine” Add a little show business Arouse curiosity Use quotations differently Take them through a "what if" scenario Tell them a story Ask a series of rhetorical questions. A common way to engage the audience at the start is to ask a rhetorical question. Better still, start with a series of rhetorical questions. A good example of this tactic is Simon Sinek's TED presentation. He starts with: "How do you explain when things don't go as we assumed? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative? ... Why is it that they seem to have something different? Why is it that Martin Luther King led the civil rights movement?" A series of rhetorical questions stimulate the audience's mind as they ponder the answers. Make a startling assertion. startling or amazing fact. Take the time to research startling statistics that illustrate the seriousness of what you're going to talk about. For example, a presentation about conservancy can start with: "Every second, a slice of rainforest the size of a football field is mowed down. That's over 31 million football fields of rainforest each year.“ Provide a reference to a historical event. There are times when the day that you present may have some significance in history that can be tied to the subject of your presentation, as an opening gambit. You can easily look up what happened on any day in Today In Sport or a more general site such as This Day In History. You never know what pertinence it might have that will add some pizzazz to your presentation. It's worth a look. Use the word imagine. The word imagine invites the audience to create a mental image of something. Ever since John Lennon's famous song, it has become a powerful word with emotional appeal. A particularly skillful use of the word occurs in Jane Chen's TED talk. She speaks about a low-cost incubator that can save many lives in underdeveloped countries. Chen opens by saying: “Please close your eyes and open your hands. Now imagine what you could place in your hands, an apple, maybe your wallet. Now open your eyes. What about a life?” As she says this, she displays a slide with an Anne Geddes' image of a tiny baby held in an adult's hands. There is power in asking the audience to conjure up their imagination, to play along. This tactic can easily be adapted to any topic where you want the audience to imagine a positive outcome, or a vision of a better tomorrow. It can be used, as well, to ask them to imagine being in someone else's shoes. Add a little show business. According to research, 100 percent of Americans quote movies, primarily comedies, in conversation. One of the primary reasons is to entertain. Movies occupy a central place in most people’s lives and a well-placed, pertinent movie quote at the start of a presentation can perk up your audience. Here are a couple of examples: "There's not a lot of money in revenge" (from The Princess Bride) and "The first rule of leadership: everything is your fault" (from A Bug's Life.) And here are a couple of sites for movie quotations to start you off: Arouse curiosity. You can start with a statement that is designed to arouse curiosity and make the audience look up and listen to you attentively. Bestselling author Dan Pink does this masterfully in one of his talks. He says: "I need to make a confession, at the outset. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of, something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school." Curiosity here leads to some self-deprecating humor, which makes it even more effective. Use quotations differently. Many speakers start with an apt quotation, but you can differentiate yourself by stating the quotation and then adding a twist to it. For example, "We've all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step." You can also use a quotation from your own life. For example, in a presentation on price versus quality, I have often used a quote from my grandfather, who used to say: "I am not rich enough to buy cheap." There are innumerable sources for online quotations, but you might also consider The Yale Book of Quotations, an app that brings together over 13,000 quotes you can adapt to your purpose. Take them through a "what if" scenario. A compelling way to start your presentation is with a "what if" scenario. For example, asking "What if you were debt-free?" at the start of a money management presentation might grab your listeners' attention as it asks them to look forward to a positive future. It can intensify their desire for your product or service. Using a "what if" scenario as an opening gambit is easily adaptable to almost any presentation. Tell them a story. Stories are one of the most powerful ways to start a presentation. Nothing will compel listeners to lean in more than a well-told story. Science tells us that our brains are hardwired for storytelling. But the story needs to be brief, with just the right amount of detail to bring it to life. It must be authentic and must have a "message," or lesson, to support your viewpoint. Above all, it must be kind. As Benjamin Disraeli said: "Never tell an unkind story."

9 Prepare Your Content: BODY
Three important points Engage audience, don’t tell everything you know Keep outcome in mind Present both sides of an issue Body – The content you want to present to your audience Stick to three most important points . It's more important to engage the audience than to tell them everything you know. You will need to leave some information out, but it is likely that what you don't cover in the presentation will come up when you take questions. Keep your outcome in mind. You don't have to write out your presentation word for word (or worse, memorize it) if you just remember to keep going back to your main points and working toward your desired outcome. Be prepared to present both sides of an issue. You'll appear more credible if you acknowledge your competitors or any opposing arguments. After you've explained the other side, you can spell out exactly why your company is better or your argument is stronger.

10 Prepare Your Content: CLOSING
End on a memorable note Summarize key points Ask for questions Finish a story Refer back to the introduction or “hook” Remind audience of fact or statistic Use a rhetorical question; a positive statement; or a famous quotation. Call for “action”-Challenge your audience to apply what you told them Working often with speakers from other countries, I often hear students end a speech with "That's all". Even many native-English speakers end with a simple "Thank you". Ending your speech in such ways is a big missed opportunity! Most people forget the main points of a speech within hours of hearing it. How will they remember your message? They key is to end with a good conclusion. The first thing you can do is to give a very general summary of your speech, then end by emphasizing the main point. Below are some more specific ways you can do that. A very common approach is to end your speech with a "call to action". A simple example would be to say something like, "Consider my suggestion to learn more about alternative energies and how we can harness them in our daily lives". You could also do this as a challenge. For example, "Do you have the courage to try different ideas such as this?", would get the audience to really think about, and therefore remember, your message. Here are some "quick conclusions" you can try: * As with openings, you can end with a question that challenges the audience to think. * Another good idea is to end with a quotation. It's easy to find good inspirational quotes on quotes.com or brianyquotes.com. Alternatively, you can search for a topic plus the word "quotes". * Describe your vision or hope for the future and, of course, suggest that the audience takes action to bring that future about. * Sometimes a negative approach can work - remind the audience of the negative consequences if they do not take action. * Or you can take the balanced approach - remind the audience of the choice between failure and success. The conclusion should be the strongest part of your speech. Use these tips to plan well and your audience will be much more likely to remember your message.

11 Avoid these CLOSING pitfalls
“Thank you” is NOT a memorable ending Don’t end with an apology: “I guess I’ve rambled on long enough.” “I don’t know if I’ve made this clear.” Don’t trail off Don’t introduce a whole new idea in your conclusion K.I.S.S.

12 Deliver Confidently Practice to build confidence Be flexible
Welcome statements from the audience Use slides and other visual aids Keep your visuals simple and brief Manage your stress Practice to build confidence – Some people think that if you practice too much, your speech will sound rehearsed and less genuine. Don't necessarily memorize your presentation, but be so familiar with the content that you're able to speak fluently and comfortably, and adjust as necessary. Be flexible – This is easier to do if you're comfortable with the material. Don't attempt to present something you just learned the previous night. You want to know your material well enough to answer statements. And, if you don't know something, just admit it, and commit to finding the answer. Welcome statements from the audience – This is a sign that a presenter knows what he or she is talking about. It builds audience confidence, and people are much more likely to trust what you say, and respect your message. Use slides and other visual aids – These can help you deliver a confident presentation. The key point here is to learn how much visual information to give the audience, and yet not distract them from what you're saying. Keep your visuals simple and brief – Don't use too many pictures, charts, or graphs. Your slides should summarize or draw attention to one or two items each. And don't try to fit your whole presentation onto your slides. If the slides cover every single detail, then you've probably put too much information on them. Slides should give the overall message, and then the audience should know where to look for supporting evidence. Manage your stress – Confidence has a lot to do with managing your stress levels. If you feel particularly nervous and anxious, then those emotions will probably show. They're such strong feelings that you can easily become overwhelmed, which can affect your ability to perform effectively. A little nervousness is useful because it can build energy. But that energy may quickly turn negative if nerves build to the point where you can't control them.

13 Practice Makes Perfect
Rehearsing does not mean memorization Videotape yourself Calm your nerves Stop working on it Rehearsing does not mean memorization - Memorizing your speech can make you sound mechanical and over-rehearsed. 'Really the only people who are good at memorizing things are actors,' Braithwaite says. 'if you're going to do it well, you actually have to act it out and play a character, and most speakers aren't very good at that.' Even if you are good at acting, Parnell suggests that you don't memorize your speech to perfection. 'When an individual is too polished, it makes them relatively inaccessible in the mind of the audience,' he says. 'The audience is human at the end of the day, and this person doesn't seem to be like them. It really retards the rapport building process.' • Videotape yourself - You can't know how you come off to people until you see it. Recording yourself is the best way to target the areas where you can improve. • Calm your nerves - Aguilera suggests changing the word 'presentation' to 'conversation' when thinking about your big day. Feel better yet? If not, you can also quell panic by conditioning yourself to be in presentation-mode. Aguilera imagines that he is going to stand up and give a presentation when he's at restaurants, in meetings, or, one time, even at an outdoor amphitheater. 'I walked all the way to the front of the stage as if I were looking for someone,' he says. 'Then I stood there and looked at the audience and said to myself, ‘this is what it would feel like to present to 25,000 people.'' • Stop working on it - 'You really need time to start getting into relaxation mode,' Braithwaite says. 'You can't be in your hyper rewriting, restructuring mode right up to your presentation.' Take a couple of days to relax before your speech.

14 Control the Environment
Practice in the presentation room Do your own setup Test your timing Practice in the presentation room – This forces you to become familiar with the room and the equipment. It will not only build your confidence, but also help you identify sources of risk. Do you have trouble accessing your PowerPoint file? Does the microphone reach the places you want to walk? Can you move the podium? Are there stairs that might cause you to trip? These are the sorts of issues you may discover and resolve by doing one or two practice presentations. Do your own setup – Don't leave this to other people. Even though you probably want to focus on numerous other details, it's a good idea not to delegate too much of the preparation to others. You need the hands-on experience to make sure nothing disastrous happens at the real event. Test your timing – When you practice, you also improve your chances of keeping to time. You get a good idea how long each part of the presentation will actually take, and this helps you plan how much time you'll have for statements and other audience interactions. Members of the audience want you to respect their time. If you end your presentation on time or early, this can make a huge, positive impression on them. When speakers go over their allowed time, they may disrupt the whole schedule of the event and/or cause the audience unnecessary inconvenience. Be considerate, and stick to your agenda as closely as possible.

15 Homework Choose a topic of interest (could be a hobby, current event, or anything you are interested in) Demonstrate TWO different hooks Write up both hooks and give sample intro to the class! (we should assign various ones to students)


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