1. WimLive: streaming that makes economic sense

2. : a video service platform WimTV (http://wim.tv/) offers services to video professionals, currently: 1. Split Content payment (WimPay) 2. Video on demand (WimVod) 3. Live streaming (WimLive) 4. Marketplace (WimTrade) More services are being developed This presentationconcerns WimLive 2 WimLive: Streaming that makes economic sense

3. WimLive is about live video streaming The WimLive streaming service supports monetisation of live events Up to 3 parties may operate WimTV Event Organiser (EO) Event Reseller (ER) With support of three cases major cases Free event distributed by EO Pay event distributed by EO Pay event promoted & distributed by ER on behalf of EO 3 WimLive: Streaming that makes economic sense

4. Producer Repeater 2. Event Reseller offers Events to end users WimTV Payment Services 1.Event Organiser holds rights to event End User $$ Live Off-line $$ On demand Content, Streaming & Pay server In situ Production Live The WimLive service model 4 3. Cameraman shoots event 5. WimTV splits payment as per agreement 4. End user pays WimTV WimLive: Streaming that makes economic sense

5. How it works 1 – Event Organiser Registers as Web TV in WimTV Lists the Event Resellers (ER) he does business with Sets up an event Selects ER to handle event promotion and distribution Agrees price of event ticket and revenue sharing rates with ER 5 WimLive: Streaming that makes economic sense

6. How it works 2 – Event Reseller Registers as Web TVs in WimTV Lists the EOs he does business with Enters data in his event programming table Name of event Event Organiser Events date, starting time and duration EO/ER revenue sharing rates URL of event stream Updates event programming table 6 WimLive: Streaming that makes economic sense

7. Some event data 7 Name of event Event Organiser Date, starting time and duration of event EO/ER revenue sharing rates URL of event stream WimLive: Streaming that makes economic sense

8. How it works: 3 – WimTV - Event Organiser - EventReseller WimTV Generates embed code EO and/or ER Post embed code on their web sites for interested users to access event 8 WimLive: Streaming that makes economic sense

9. How it works 4 – End User & WimTV End User Visits EOs or ERs web sites Clicks on event link Pays at PayPal page WimTV Uses WimTV SplitPayment App Receives amount paid by End User Accredits Agreed % of amount to WimTV PayPal account Remaining amount to ER and EO according to agreed revenue sharing % 9 WimLive: Streaming that makes economic sense

10. How it works 5 – WimTV & streamer End User requests event stream WimTV streamer asks WimTV whether EU has paid WimTV streamer streams/does not stream as per WimTV response NB: When EO=ER walkthrough is simplified When event is free End User needs not pay WimTV guarantees that only those who pay can watch 10 WimLive: Streaming that makes economic sense

11. : easy, immediate and trasparent payments 11 Automatic payment split to relevant parties Direct payments between WimTV users With PayPal Adaptive API End UserWimLabs Event Reseller Event Organiser E.g.: WimLabs splits End Users Payment between EO and ER WimLive: Streaming that makes economic sense

12. devices 12 Smart phones and tablets iOS and Android for non-protected content PCs with Linux, Mac, Windows For free content Payment and subscriptions (content may be encrypted ) Smart TVs For free content For pay per view and subscription content WimLive: Streaming that makes economic sense

13. Contacts WimLabs Srl c/o I3P C.so Castelfidardo 30/A I-10129 Torino Italy info@wimlabs.com +39 011 935 04 61 +39 338 105 97 02 www.wimlabs.com 13 WimLive: Streaming that makes economic sense