1. Zebra Kiosk Printers

2. Agenda Background Products Target markets Channel programme
Marketing tools

3. What is a kiosk?
Unattended self-service unit usually for the purpose of supplying a product, a service, or providing information
Transactional kiosk (75%)
Information kiosk (25%)
Nearly all transactional kiosks have printers – they issue receipts for the transaction
Informational kiosks increasingly have printers
The most prevalent printer technology in kiosks is direct thermal
The key word in unattended – there is typically no staff at hand to help those using the kiosk, so the kiosk has to be very easy to use AND its component parts need to be robust and require minimal maintenance

4. What goes into a kiosk? Input component supplier
Output component supplier
Software supplier
Display, keyboard, card reader
Printer, bill/coin acceptor/dispenser
Systems integrator
Installation, support & maintenance services
3 components make a kiosk which a system integrator or a kiosk builder / designer assembles and then sells on as a complete unit
The end user is someone like a retailer, an airport, a government office etc
Traditionally the end user has not been involved in selecting the components that go into a kiosk, but we’re now seeing some bigger end users (retailers in particular) starting to take interest and to request certain brands
End user customer

5. Why invest in a kiosk? Improve “customer” experience
Differentiation from competition
Increase revenue
Lower operational costs
Kiosk = self-service application
Perceived benefits of a kiosk:
Automation and accuracy
Free up staff for other functions
Improve staff performance
Introduce new revenue streams

6. Kiosk Products
Some of our kiosk product range is also available as desktop units, so Zebra kiosk printers don’t always need to be embedded

7. Kiosk printers What is significant for a reliable kiosk printer?
Compact & robust design
Presenter
Retract & retain
Cutter
Large paper roll capacity
Kiosk’s are unattended, self-service applications, so it is important that the printer is robust and doesn’t break down – large paper roll important for same reason
It needs to be compact to fit into the smallest possible place – also important to be able to position the paper roll in a variety of ways to make the product flexible
Presenter – the printer only presents the receipts once it is wholly printed – the user can’t pull the receipt while it’s still being printed and e.g. damage the print head or distort the print-out
Retract & retain – if the receipt isn’t taken within a set (adjustable) time limit, the printer retracts it back inside the kiosk and drops it into e.g. a bin – security for sensitive information, no littering around the kiosk

8. Zebra sells a complete kiosk printer
Product overview
High end
Low end
Middle
Demand Unit 000’s
Kiosk printer industry
€100
€220
2 product families: receipt printers and ticket printers
Receipt printers – OEM / embedded use only
Ticket printers – OEM or desktop models
All direct thermal
The difference between a receipt and a ticket printer is the thickness of the media the printer can handle
Zebra plays in the high end and mid-range segments of the market – our printers are complete kiosk printers with the important features off previous slide
It’s important to compare apples with apples – our printer has more features, so it will always be more expensive than a simple print mechanism – however many of the features which are included in the price of our printer will need to be sourced and built into the kiosk anyway to make the print mechanism work
Simple mechanism
no PCB
no cutter
no presenter
Zebra sells a complete kiosk printer

9. Product overview (cont.)
Kiosk printers
The kiosk receipt printer range includes three products, all for embedding into a kiosk
The difference between the products is print width – different widths fit different applications
TTP 2000 – retail loyalty vouchers, ATM receipts, photo kiosk receipts
TTP 7030 – vending machine receipts, information kiosks
TTP 8200 – statements, information / web kiosks
All the printers are very flexible – you can position the paper roll behind, on top or below the printer – this makes them easy to fit into a kiosk
50% of all kiosk printer sales are TTP 2000
The TTP 8200 is a key competitive differentiator – many kiosk printer manufacturers don’t offer an A4 printer
TTP 2000 mm
TTP 7030/112
112mm
TTP 8200
A4 / Letter

10. Product overview (cont.)
Ticket printers
TTPM3
Printer / encoder
TTP 2100
Printer
The two ticket printers come as OEM or desktop versions
TTPM3 prints and encodes credit card sized tickets – public transport
TTP 2100 prints bag tags and boarding passes (one type of media at a time)
ATB1 standard
Two-dimensional bar codes
No mag-stripe encoding
Credit card size
ATB1 or credit card sized tickets and bag tags

11. Only ¼th of an A4 page footprint
TTP 2000
Flexibility in a compact package
Fast print speed - up to 150mm/s
Retract & retain
Pull detector
Looping presenter
Millimeter precision paper eject
Variable paper width mm
TTP 2000 is the biggest selling of all the kiosk printers
It is very compact in size so fits many kiosks
The pull detector feeds the receipt out once you tug on the receipt
Looping presenter – the whole receipt is printed before it is fed out of the kiosk for the customer to see and be able to pull out
The key applications for this printer are all types of receipt printing applications across different verticals, e.g. retail loyalty / discount vouchers, hotel check-in/out receipts, ATM receipts etc
Need to order a paper guide with the printer!
Applications
Receipt Vending
Only ¼th of an A4 page footprint

12. Robust, simple, reliable
TTP 7030/112
Compact reliability for 104mm printing
112mm paper width only
Print speed - up to 75mm/s
Retract & retain option
Pull detector
Looping presenter
Guillotine cutter
For applications where a wider receipt is required, e.g. information kiosks, vending receipts, some ATMs etc
Same good feature set as in the TTP 2000
Applications
Receipt Vending Information
Robust, simple, reliable

13. Standard, Vertical or Compact models
TTP 8200
Full A4 or Letter paper width
Large roll capacity
Retract & retain
Pull detector
Looping presenter
Roll or Fanfold paper stock
Standard, Vertical or Compact models
A key part of the product range – not all manufacturers offer an A4 printer
For applications such as printing maps, driving instructions, recipes, bank statements
We also offer a version without the presenter as well as a model which can be mounted vertically
Applications
Maps Instructions Statements

14. TTPM3 ISO credit card ticket printer Magnetic track encoding
Rear or front feed
2 second ticket printing
Fanfold or loose tickets
Long life printhead
Network connectivity
Embedded or Desktop
Magnetic encoding and verification for up to 3 tracks in a single pass
Loyalty card reading – card fed in at the front
Public transport is the key market for this printer: train, metro, bus, ferries
Ferry operator Viking Line uses tickets produced with this printer for cabin door keys as well as travel tickets
Other applications include road tolls, entry tickets to amusement parks, parking systems, theatres
Applications
Public transport Events Hotels

15. Desktop or Kiosk models
TTP 2100
Compact Ticketing & Tag
Up to ATB1 & IATA baggage tag formats
Small footprint
Desktop or kiosk versions
Credit card size ticket in 1s
Guillotine cutter
Compact, fast and reliable
Prints linear and 2D bar codes (2D is ATB1 requirement)
No magnetic stripe encoding
Small size – fits easily on a desk
Paperguides must be ordered with the printer
Application examples include
Airline (self) check-in
Self-service ticket kiosk
Cinemas / theatres
Gaming
MRR end of Q3 but we can supply smaller quantities on request
Applications
Boarding pass Baggage tag Event ticket
Desktop or Kiosk models

16. Kiosk target markets

17. Industry segment overview
TICKET PRINTER SERIES
KIOSK PRINTER SERIES
20x0
70x0
8x00
TTPM
TTP 2100 mm
80/112 mm
210/216 mm
Sea transportation (ferries)    
PUBLIC TRANSPORT
Railway transportation (train, tram, metro)  
Road transportation (bus, taxi)  
Toll road applications  
Parking applications    
Event ticketing (exhibitions, stadiums, cinemas, museums, theatres, etc.)    
ACCESS CONTROL
Hotels, leisure - and sport centres  
Corporate security, visitor entrance systems  
Information -, internet -, ticketing -, photo -, HR – and other kiosk applications     
Overview of key applications and which printers fit which markets
Public transport, access control – ticket printers mainly
Retail, information, banking – receipt printers mainly
Banking terminals, e.g. ATM’s, etc.   
RECEIPT ‘COUPON’ STATEMENT
Gaming and lottery terminals   
Payment terminals for fuel pumps 
Reverse vending machines 
Other vending machines  

18. Kiosk market split Retail Public transport Hospitality
Financial market
ATMs
Payment terminals
Other
Government 4%
Healthcare 7% 5%
Retail
45%
39%
VDC excludes financial applications e.g. payment terminals and ATMs from its numbers, as it perceives these are “off-the-shelf” products rather than kiosks – this is why they aren’t part of the pie chart - Zebra however has a large installed base in this segment
Average kiosk printer market CAGR 21% to 2012
Retail is the fastest growing segment for kiosks and kiosk printers CAGR 25%
Hospitality growing at a similar rate (in VDC public transport falls into this category)
Healthcare is also growing @ 20%
Public transport is an important market for us and with the kiosk product range we now have a good, robust offering in this segment
Hospitality
Source: VDC

19. Applications Retail Applications Recycling
Promotional / discount voucher
Loyalty voucher / gift registry
Photo kiosk receipting
Secure vending solutions
Queue management / express ordering
Guided selling / web shop
Recipes
Recycling, also known as reverse vending, one of the biggest applications for Zebra kiosk. Return drinks bottles / cans for a refund – recycling machine (pictured) issues a receipt which can be exchanged for cash
Promotional / discount / loyalty vouchers – for members of a retailer’s loyalty scheme e.g. Boots (not Zebra customer but as an example)
Secure vending – to reduce shrinkage i.e. shop staff stealing expensive items e.g. razor blades and / or ensure these don’t fall into the wrong hands i.e. an under-age person buying something they shouldn’t
Express ordering – place your order at a kiosk rather than queue for customer services – easier, quicker, more convenient, great example of a kiosk benefit
Guided Selling
Range specific (wine selector – help to choose the right product from the shop / department)
Store / brand specific (access to Web Store – widen the range of products available for consumers in-store)
Application Specific (music download)

20. Applications Hospitality & leisure
Online theatre and cinema ticket and receipt printing
Hotel self-check in/out
Car rental - driving directions, map printing
Tourist information
Gaming / lottery terminals
Video rental
Queue busting
Self service ordering
Hotel self-check in / out
Issue keys, invoice, etc.
Pre-booked cinema / theatre tickets
Tourist information
Maps, local attractions

21. Applications Public transport
Sea transportation (ferries)
combined ticket and cabin key
Railway transportation (train, tram, metro)
Road transportation (bus, taxi)
Toll road applications
Boarding pass / bag tag
Travel information
Railway transportation - ticket machines at stations or issuance to web bought tickets
Sea transportation (ferries)
Ticket and access control
Toll road applications - receipt
Boarding pass / bag tag - desktop and kiosk
Travel Information - itinerary / map / promotions
Car rental - rental agreement / maps

22. Applications Financial
Banking terminals, ATMs
Payment terminals for fuel pumps
Gaming and lottery terminals
Coin exchange machines
Payment terminals for fuel pumps, receipt printing
Gaming and lottery terminals
Coin exchange machines Receipt / Coupon
Currency exchange machine
Parking enforcement – car park entry ticket, payment receipt

23. Applications Miscellaneous
Corporate and HR access for employees
Healthcare advice kiosk
Visitor badge & directions
Local government information / forms
Employment service
Voting booth
Parking payment
Library – loans, returns
Post office – stamps, address labels
Local Government
Local information
Citizen Surveys
Printing government forms e.g. benefit applications
Job Centres
Job search, CV, etc.
Post Office
Weigh, label, stamp
Library loan / return
Video rental

24. Marketing tools

25. Advertisement For distributor catalogues / websites
Zebra is advertising in a very limited way in kiosk industry publications to support rebranding

26. Family brochure
Available in PREFIGS (= Polish, Russian, English, French, Italian, German, Spanish)
English available in pdf format now – from AccessZebra
Also kiosk product photography available from the same source

27. Pull-up banner For exhibitions & seminars
Available from local Zebra office on loan

28. Summary
High growth business!
Big opportunities!