1. Creating eNewsletter Content

2. If the content of your lodge’s eNewsletters is relevant to Arrowman, they will become dedicated readers and open future publications.

3. Types of eNewsletter Content
Promotional – Promotes upcoming lodge events
Updates – Letters from lodge officers/committee chairmen
Reports – Summaries from past lodge events
Historical – Explain some historical aspect of the OA or the lodge

4. Types of eNewsletter Content
Interview – Asking a prominent person questions
Profile – Gives a story of a prominent person
Competition – Start a contest with a give-away prize
Recognition – Recognize an Arrowman for an award or other accomplishment
Calendar – Present important upcoming dates

5. Developing eNewsletter Content
Plan your eNewsletter content; keep it relevant and timely
Engage help from knowledgeable sources
Establish goals and benchmarks
Know your audience
Create the content

6. Creating Your Own Content
Your lodge has an upcoming lodge fellowship event. Using the process outlined, create an eNewsletter containing content that will promote the lodge and the event to newer Ordeal Arrowmen.

7. Thank you for joining us today!
Any questions?