1. Media
Communication channels through which news, entertainment, education, or promotional messages are circulated.
Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.

2. News Inform: Facts on events; incidents or special interest.
ENG’s : Electronic News Gathering
Narrative with information
Informative
Interview Style – think “Open
Ended Questions”

3. News ENG’s : Crime Stoppers Narrative with information:
Informative: How Things Work: Lead Batteries

4. Entertainment
Entertain: Provide entertainment for the viewing audience
Narrative – Story line
Music Video
Montages

5. Entertainment
Narrative – Story line - Tuesday
Music Video
Montages

6. Education
Educate: Provide the viewing audience information that’s purpose is to teach them something.
Narrative – Story line
Instructional

7. Education
Narrative – Story line
Instructional

8. Promotional Messages
Persuade: Provide viewer with information and try to get them to change their mind / opinion about something.
Narrative – Story line
PSA – Public Service Announcement

9. Promotional Messages Narrative – Story line – Crime Stoppers
PSA – Public Service Announcement - Abuse