1. BUSSINESS 100 Demetria Benjamin
Toddle Inn
BUSSINESS 100
Demetria Benjamin

2. Agenda Company Description Objectives Management Team
Marketing Analysis
Competitors

3. Company Description
Toddle Inn is a new company that will provide a full service child care facility with the commitment to provide quality care and education to children ranging 3 months to 12 years of age.

4. Learning Curriculum Curriculum
Toddle Inn will concentrate on early childhood education to prepare children for grade school. Enrichment programs such as Spanish, Computer, Art, and World Cultures to enhance children’s education.

5. Objectives
To utilize the most current academically endorsed methods to ensure that children have fun while learning the skills needed for long-term success in school and in life.
Toddle Inn expects to see an operation net profit in month 10 of year 1, while seeing enrollment increasing by 32% every month until we reach allowed capacity.
To develop a sustainable profitable, start –up business.
Sales increasing to double first year sales by the end of year 2

6. Management Team Demetria Benjamin Kandice Pettigrew Tamika Woods
Founder/ Owner
Kandice Pettigrew
Bachelors in Education
Tamika Woods
Masters in Early Childhood Education
Thomas Hogan
General Assistant

7. Marketing Analysis Clientele Strategy 80% Double-income families
20% Walk-In
Strategy
Incorporate a pricing structure where Toddle Inn services will be priced at 5%-10% less than other major commercial facilities.
Toddle Inn will benchmarked customer service utilizing a special training course to ensure a customer-centric philosophy.

8. Marketing Analysis

9. Competitors Established, Franchised daycare centers
Small home based facilities
Independently owned

10. Conclusion
I have really enjoyed this project; the experience will help me in the future with opening a child care facility. With all the information that I have obtained I have the resources to know all the requirements needed to write an excellent business plan and be successful.