1. Insert case title © Bloomsbury Publishing plc
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publishers.
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc

2. After completing this case, you should be able to:
List learning objectives
Bell, Ternus Chapter 2
© Bloomsbury Publishing Inc, 2017

3. Introduction
Introduce key theories, keywords, definitions, business environments
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc

4. Case background and context
Summarize the background information pertaining to the case problem to put into a broader context
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc

5. The problem, challenge, or dilemma
Outline the business challenge
Include key supporting data and key facts
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc

6. Illustration / chart Input from case as appropriate
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc

7. Questions Identify the decision-maker in the case
List 1 to 3 questions for students to discuss in pairs or groups
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc

8. Take-home exercises
List further activities for students to complete in their own time
Highlight key reading and other examples from the fashion industry
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc

9. How to respond to a case study
Guidance to students about expectations in responding to the case study.
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc

10. Discussion
Students should present arguments for proposed solutions to the class, supporting their answers with evidence from the case
Counter-arguments should be proposed by the educator to play devil’s advocate and draw out reasoning
Debate should be visually documented as discussion occurs
To close, provide a summary of all viable solutions to the problem
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc

11. What really happened?
Summarize the real outcome to the business problem, if applicable to the case
How did the company/individual respond to the challenge, and what was the impact?
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc

12. Recap
Return to the learning objectives and summarize the main theories and lessons demonstrated by the case
Ask students to reflect on decision- making process and what they learned from the case study
Bloomsbury Fashion Business Cases
© Bloomsbury Publishing Plc