1. Persuasive writing structure
WW#3 Persuasion

2. Rules of Persuasion and Mind Changing Techniques Knowing your Audience
Let’s recap…
Rules of Persuasion and Mind Changing Techniques
Foundation of different avenues of persuasion to use in your writing.
Knowing your Audience
Gives your writing purpose and direction.
Logos, Pathos, and Ethos
Sweet Spot

3. There are TWO Types of structure in persuasive writing

4. III. Counterclaims & Responses III. Counterclaims & Responses
I. Introduction
Background Information-basic information about the issue and the position of the writer/speaker.
Thesis Statement-elaborates on position being argued.
II. Reasons of Support
Includes information from reliable sources, not just your own opinion.
Reason 1 (Main Point #1)
Support
2. Reason 2 (Main Point #2)
3. Reason 3 (Main Point #3)
III. Counterclaims & Responses
Present the main arguments from opposing sides of your issue.
Shed light on the opposing side’s interpretation of your argument.
Briefly refute the arguments presented.
IV. Conclusion
THIS IS NEVER A RESTATEMENT OF YOUR THESIS!!!!!!!!
Make the reader feel the same passion you do.
Call the reader to action with rhetorical questions, or a relatable story.
Think ahead! Encourage the audience to think to the future and what will occur if action is not taken.
Type 1
OUTLINE
I. Introduction
II. Reasons of Support
III. Counterclaims & Responses
IV. Conclusion

5. II. Reasons & Counterclaims
I. Introduction
Background Information-basic information about the issue and the position of the writer/speaker.
Thesis Statement-elaborates on position being argued.
II. Reasons of Support
Includes information from reliable sources, not just your own opinion.
1. Reason 1 (Main Point #1)
Support
Address Counterclaim
Counter the Counterclaim
2. Reason 2 (Main Point #2)
3. Reason 3 (Main Point #3)
III. Conclusion
THIS IS NEVER A RESTATEMENT OF YOUR THESIS!!!!!!!!
Make the reader feel the same passion you do.
Call the reader to action with rhetorical questions, or a relatable story.
Think ahead! Encourage the audience to think to the future and what will occur if action is not taken.
Type 2
OUTLINE
I. Introduction
II. Reasons & Counterclaims
III. Conclusion

6. Get a dog, not a cat (EXAMPLE Type 1)
Intro- Dogs are better than cats. They keep us fit, protect us, and give us unconditional love no matter what.
Reasons & Support- Dogs are great for a healthy life style. Dogs can be taken on hikes, walks, runs, and encourage their owner to be active in many ways. Dogs can, and will protect you. Dogs can naturally sense danger, and are born protectors of those that they love. Dogs will give you unconditional love until the day they die. Dogs show this love everyday. Even if you are gone all day, they are always dying for your love and attention no matter the time you have been gone.
Counterclaim- Cat lovers may say that there is a draw to cats and how they love to stay indoors, but they don’t encourage you to live an active, healthy lifestyle. Although, sometimes, there is nothing more frightening than an angry cat they are not protective of their people just themselves. Many cat lovers may think a dog needs too much attention and cats are easier to handle. However, cats tend to ignore you more than they want to interact with you. They do not show their love and affection for you as easily.
Conclusion- Do you want to live a long, healthy life? Do you want to be loved unconditionally? Then a dog is the right choice for you.

7. Get a dog, not a cat (EXAMPLE Type 2)
Intro- Dogs are better than cats. They keep us fit, protect us, and give us unconditional love no matter what. Reasons & Support/Counterclaims- Dogs keep us fit! Dogs can be taken on hikes, walks, runs, and encourage their owner to be active in many ways. There is a draw to cats and how they love to stay indoors, but they don’t encourage you to live an active, healthy lifestyle. Dogs can, and will protect you. Dogs can naturally sense danger, and are born protectors of those that they love. Although, sometimes, there is nothing more frightening than an angry cat they are not usually protective of their people mostly just their own space. Dogs will give you unconditional love until the day they die. Even if you are gone all day, they are always dying for your love and attention no matter the time you have been gone. Some may think that means a dog needs too much attention and cats are easier to handle. However, cats tend to ignore you more than they want to interact with you. They do not show their love and affection for you as easily. Conclusion- Do you want to live a long, healthy life? Do you want to be loved unconditionally? Then a dog is the right choice for you.