2 Essential Questions Why do people write Editorials? How can a piece of writing help stimulate thinking and mold opinions?What is the significance of a Works Cited page?
3 KEY TERMS: Editorial Pathos Subjective Editorial that explains ObjectiveFactOpinionEthosLogosPathosEditorial that explainsEditorial that evaluatesEditorial that persuades
4 An editorial states a newspaper’s ideas on an issue and are presented as opinion. An editorial is one of the writing styles used to express an opinion or reaction to timely news, event or an issue of concern.Most editorials are used to influence readers to think or act the same way the writer does.An editorial is NOT a news story. A news story is objective because no opinion or conclusion is provided.
5 What are the main purposes for writing editorials? QWhat are the main purposes for writing editorials?
7 Editorials that Inform Similar to expository essaysAttempt to interpret, promote or inform rather than to argue a point of viewGive insights and facts about a complicated issue OR promoting of a particular event/organizationExpression of opinion comes in the interpretation of the facts
8 Editorials that Evaluate Focus on things that are wrong or in need of improvement (criticize) OR that are praiseworthy.Critical editorials should always be constructive. Emphasize the positive about what you are criticizing, or readers will not trust you. Writers have an obligation to offer an alternative solution or course of action.If the editorial praises, give specific reasons for doing so. Perhaps an organization or individual has gone above and beyond the call of duty and should be recognized.
9 Editorials that Entertain The writer encourages or entertains the reader about somethingThese are often the hardest to write as it usually involves humorWhat warrants entertaining?
10 Editorials that Persuade Use fact and argument to influence public opinion, promote critical thinking, and cause people to take action on an issue.Take a firm stand on an issue or person.Offer solutions to a perceived problemThey expect immediate action rather than the understanding of a situation
11 QWhy is writing with emotion and persuasive language important components in writing an editorial?
12 AIt is important because it is your job to persuade your audience that your ideas are valid, or more valid than someone else’s. In order to do that, you need to appeal to all three means of persuasion--Ethos, Pathos and Logos.
13 Ethos We tend to believe people whom we respect. (Credibility)We tend to believe people whom we respect.You need to be trustworthy as a writerAppeals to their ethics
14 Pathos Persuade your reader by appealing to the reader’s emotions (Emotional)Persuade your reader by appealing to the reader’s emotionsLanguage choice can really affect the audience’s emotional responseMake the reader really feel what you feelAppeals to the heart!
15 Logos Persuasion based on reasoning---the heart of argumentation! (Logical)Persuasion based on reasoning---the heart of argumentation!The ability to effectively support your point with clear evidence.Make a logical appeal that the reader understandsAppeals to the head
16 An editorial is the voice of the community.This voice should: Wrap-UpAn editorial is the voice of the community.This voice should:Appeal to your audienceStimulate thinkingMold opinionMove people to action
18 Where do editorial ideas come from? QWhere do editorial ideas come from?
19 A The daily lives of students… Interaction with each other, faculty,& administration.Interaction affects classes, extracurricular activities,and after-school activities.Community, state, national, and global issuesare of concern to the well-informed student.
20 What makes a good Editorial? QWhat makes a good Editorial?
22 What makes an Editorial effective? Hookcatchy headline, an anecdote, a strongly controversial statement, etc. - something that will grab the attention of your readerThesisYour viewpoint on the topic and with key points that support your opinion
23 What makes an Editorial Effective? BodyPresent your argument in the way you think it will be strongestUse facts, numbers and quotations to support your pointsLogic is best, but emotional appeal will also be effectiveConclusionRestate your thesis statementRe-enforce the main ideas by rewording or emphasizing its importanceEnd with a bang!
24 NO “I”!Key Factor to Focus onIt would be silly to use words such as “I think” or “in my opinion” in an editorial. These words often weaken your argument anyway.It is a much stronger statement to say, “This is an injustice” than to say “I think this is wrong.”Do not leave any doubt in your reader’s mind about the stance taken in the editorial.
25 What steps should I take when writing my editorial? QWhat steps should I take when writing my editorial?
26 AChoose an issueGather supportFollow the Writing Process
27 Choose an Issue Choose a topic that interests you If you are excited about it, the reader will be more engaged.Be sure the topic is relevantNo one wants to read an opinion piece about something that does not have any affect on “today” (ex: We should have never gotten involved in the Korean War is not a relevant topic for an editorial)Exception-if there is an anniversary or reason why the issue is relevant again (ex: The Korean War anniversary)Determine what you hope to accomplishWhy you are writing this piece should be clear!
28 Gather Support All good editorials are grounded in fact You need to do the proper amount of “legwork” to build a strong base for your editorialPlaces to look for support:Other editorialsNewspapersResearch based books/websitesBlogsEveryday peopleSurveys
29 Writing Process Prewrite Use the template provided to you Draft In order to reach your goal, you must keep the audience in mind.Who is the writer addressing?What is the most effective way of connecting to this audience?What are the strategies the writer uses to connect to his audience?Revise/EditPublish
30 GuidelinesSState the problem or situation.PState your position.Give evidence to support your position.EState and refute the position of the other side in the conclusion.CSOffer possible solutions to the problem.
31 Suspends critical judgment Generates as many ideas as possible BrainstormingWhat Bugs You?Suspends critical judgmentGenerates as many ideas as possibleGroup participation for creativityVarious approaches to specific topics