1. Argument and persuasion

2. ARGUMENT-
In formal speaking and writing, an argument is not emotional!
It is a claim supported by reasons and evidence

3. CLAIM CLAIM- IS A WRITER’S POSTION ON A PROBLEM OR AN ISSUE
EX- CRUNCHY PUFFS ARE AN IMPORTANT PART OF A NUTRITOUS BREAKFAST.
THE STRENGTH OF AN ARGUMENT DEPENDS NOT ON THE CLAIM BUT ON THE SUPPORT, OR THE REASONS AND EVIDENCE THAT ARE USED TO PROVE THE CLAIM

4. PERSUASIVE TECHNIQUES
Bandwagon Appeal- suggests that a person should believe or do something because everyone else does it
Ex- See the movie that everyone is talking about

5. PERSUASIVE TECHNIQUES
Testimonial- Relies on endorsements from well-known people or satisfied customers
Ex- As an Olympic athlete, I need a lot of energy. That’s why I drink Quench Aide

6. PERSUASIVE TECHNIQUES
Loaded Language- uses words with strongly positive or negative connotations
EX- Start your day right with Morning Glory’s refreshing all-natural juice

7. PERSUASIVE TECHNIQUES
Appeal to pity, fear, or vanity- uses strong feelings rather than facts to persuade
EX- Won’t you give this abandoned puppy a home?

8. RHETORICAL FALLACY
FALSE OR MISLEADING STATEMENTS TO PERSUADE YOU TO AGREE WITH THE AUTHOR

9. RHETORICAL FALLACY
AD HOMINEM- ATTEMPTS TO DISCREDIT AN IDEA BY ATTACKING THE PERSON’S CHARACTER RATHER THAN HIS OR HER ARGUMENT
EX- My opponent can’t be trusted; elect him, and the city violence will surely increase.

10. RHETORICAL FALLACY
STEREOTYPING- MAKES A BROAD STATEMENT ABOUT PEOPLE ON THE BASIS OF THEIR GENDER, ETHNICITY, RACE, OR POLICTICAL, SOCIAL, PROFFESIONAL, OR RELIGIOUS GROUP
EX- ALL MUSICIANS THINK THE SAME WAY.