1. University of East Anglia
University of East Anglia
School of Politics, Philosophy, Language and Communication Studies

2. WITH KINDNESS Achieve Gender Equality
We are a group of students trying to raise awareness of how kindness can promote gender equality.
These posters have been designed by 8 male and 3 female
undergraduate students

3. Achieve Gender Equality
WITH KINDNESS
Achieve Gender Equality
A project by intercultural communication and language students led by
Dr Leticia Yulita.

4. Achieve Gender Equality
WITH KINDNESS
Achieve Gender Equality
An event at The Forum in Norwich based on this project has been made possible by the Alumni Fund in collaboration with the local charity
‘The Missing Kind’.

5. Achieve Gender Equality
WITH KINDNESS
Achieve Gender Equality
We have used the Council of Europe’s ‘Competences for Democratic Culture’ to identify the intercultural competences required to be ‘kind’.
Council of Europe (2016). Competences for democratic culture: Living together as equals in culturally diverse democratic societies. Strasbourg: Council of Europe Publishing.

6. Competences for Democratic Culture [Council of Europe]

7. Promote equal opportunities
WITH KINDNESS
Promote equal opportunities
Do you AGREE or DISAGREE with these statements?
When jobs are scarce, men should have more right to a job than women.
If a woman earns more money than her husband, it will cause problems.
When a mother works, the children suffer.
Men make better political leaders than women do.
Men make better business executives than women do.
Come and talk to us to find out what over 2,200 other people thought!

8. WITH KINDNESS WITH KINDNESS The gender wage gap
The gender wage gap
WITH KINDNESS
Eliminate the Gender Pay Gap
Research has documented a persistent gender pay gap favouring men.
In Fortune 500 organisations, women hold only 17% of board seats, 15% of executive positions, and 8% of top-earner positions
Managers tend to grant women fewer of the resources that lead to high-paying jobs compared to men.
Women are less likely to negotiate a pay increase.
Women tend to be given less support to perform challenging tasks.
Come and talk to us about our ‘kind’ solutions to some of these problems.

9. Come and talk to us about our ‘kind’ ways to tackle laddism.
WITH KINDNESS
STOP LADDISM
Laddism…
Disrupts people’s learning, teaching and working.
Creates an unpleasant environment.
Promotes sexism and gender inequality.
Prevents equal opportunities for everyone.
Is there a
‘crisis of masculinity’?
Come and talk to us about our ‘kind’ ways to tackle laddism.

10. WITH KINDNESS WITH KINDNESS The gender wage gap
The gender wage gap
WITH KINDNESS
These companies have made it.
#WithKindness
Gender Equality Awards 2017
The Business in the Community Gender Equality Awards are the UK’s most respected awards for gender equality in the workplace.
2017 Winner Runners Up
Come and talk to us about what these companies have done right to achieve gender equality in the workplace!

11. 43 55 14 17 WITH KINDNESS What do these numbers mean? 2 37 28 5 12 19
 Diversity in leadership roles can be achieved. 55
What do these numbers mean? 2 43
Come and talk to us to find out what they mean.

12. equality and diversity in the workplace is possible.
WITH KINDNESS
equality and diversity in the workplace is possible.
#WithKindness
Come and talk to us about how this company transmits its core values in this poster.

13. Come and talk to us about what being a ‘kind’ business means to us.
GAIN MORE PROFIT
WITH KINDNESS
Keeping your employees: less cost.
Interactive workforce: higher production.
Non-discriminatory: better recruitment.
Diminish liability: no legal fines.
What are the financial benefits to a business for being fair and equal?
Come and talk to us about what being a ‘kind’ business means to us.

14. We have used these sources in creating our posters:
Business in the Community, Gender Equality Awards 2017: Winners and Finalists. Council of Europe (2016) Competences for democratic culture: Living together as equals in culturally diverse democratic societies. Strasbourg: Council of Europe Publishing. Dobbin, Frank and Kalev, Alexandra (2016) ‘Why Diversity Programmes Fail?’, Harvard Business Review, Vol. 94, Issue 7/8, pp Hernández, James (2014) 'Diversity of thought: A competitive advantage', Physician Executive, Vol. 40, Issue 3, pp Jacksona, Carolyn, Dempstera, Steve and Pollardb, Lucie (2015) “They just don’t seem to really care, they just think it’s cool to sit there and talk”: Laddism in university teaching-learning contexts, Educational Review, 2015 Vol. 67, Issue 3, pp. 300–314, Kiser, Angelina (2015) ‘Workplace and leadership perceptions between men and women’, Gender in Management: An International Journal, Vol. 30, Issue 8, pp , Leslie, Lisa, Flaherty, Colleen and Dahm, Patricia (2017) ‘Why and when does the gender pay gap reverse? Diversity goals and the pay premium for high potential women’, Academy of Management Journal, Vol. 60, Issue 2, pp. 402– Wolper, Jon (2016) ‘Still missing: Gender diversity in the C-Suite’, Talent Development, pp