1. Problem-Solution, Evaluation, and more!
Persuasive Writing
Problem-Solution, Evaluation, and more!

2. What is Persuasive Writing?
GOAL: The primary purpose of persuasive writing is to give an opinion and try to influence the reader's way of thinking with supporting evidence.
TYPES: argumentative writing, problem-solution writing, and evaluation writing
EXAMPLES: business proposals, advertisements, letters, political campaigns, award nominations, pamphlets, speeches, newspaper opinion pieces,essays, etc.
Can you think of some examples of persuasive writing that you encounter in your daily routine?

3. Persuasive Writing: Characteristics
The general characteristics of persuasive writing include:
* stated position or belief
* factual support for your opinion
* persuasive techniques (personal examples, catching or moving language, emotional appeals)
* logical argument against opinions that might be different
* call to action (“You MUST do/buy/think/believe _________ NOW, BECAUSE IF YOU DON'T...”)

4. Persuasive Writing: Evaluation
An evaluation essay examines the qualities of a specific topic or item, its function in society, and its benefits and drawbacks in order to give an informed opinion about the topic
Helps readers determine how good or bad something is
Can be used to persuade people to do/buy something, or not to do/buy something
What are some examples of evaluative writing in the media? Can you think of anything you could use persuasive writing and evaluation for?

5. Writing An Evaluation Parts of an Evaluation Essay:
Introduction: introduces the thing you are evaluating and a brief statement of opinion; gives background info and a detailed description of the item or topic; contains a “hook” to get readers' attention
Body: 1-3 (or more) paragraphs; gives specific reasons why readers should agree with your opinion; supports each opinion with facts and examples; counter-argues any opinion that might be different
Conclusion: re-states your opinion and summarizes your most important points

6. Things to remember...
Make sure you have a strong, clearly-stated OPINION about your topic
Always have the FACTS to back up your claims!
Give specific examples and use catchy words that will motivate readers
Never use passive, “BORING” language, like “Now I'm going to tell you this,” or “Hi my name is ______ and my essay is about...”
Use transition words to move from one point to another in your essay...don't just list opinions and facts