1. Clue in on Color Fashion Strategies
You need to be wearing your shirts.
As you advance to each slide, turn on some fun music, and take you shirt off to reveal the next color. (Be careful when you get down to the last one!)

2. Benefits of Color Makes life interesting!
Usually the first thing people notice
Draw attention to or away from body features
Emphasize a special feature
Create illusions

3. Impact of Color
Symbols – traffic lights, holidays, ceremonies/celebration, represent groups, language
Temperature – changing of seasons, warm vs cool, light colors in the sun
Movement – attention getting, warm (vibrant) colors most noticeable
Mood – yours and others, blue, green, violet subdue, orange and yellow cheery

4. Blue Cool Color Moves away from you
Suggests respect, responsibility, authority
Needs a relief color
Tranquilizing
Elongate time
Favorite color
Poor color around food

5. Red Hot, exciting, stimulating Highly emotional
Raises blood pressure, pulse and heart rate
Cellular reaction in heart and lungs
Stimulate appetite
Pay more
Lose track of time
Separate gender responses
High end Restaurants are usually decorated in red
Men prefer a red-orange red and women prefer a red-violet red

6. Yellow Requires the most visual processing Cheerful, warm, inviting
Stimulate memory
“Value for Money”
Loss of minor muscle control in elderly
Loose your temper quicker
Baby’s cry more
Yellow is a good color for tests to be taken on

7. Green Peaceful, relaxation, serenity Easiest for the eye to see
Fastest adjustment time
High socio-economic status
Natural
Cool color closest to warm
Green is a good color for guest rooms

8. Black Mysterious Positive and negative effects
Dignity, solemnity, formality
Mourning, sorrow, depression
Power, strong authority when combined with white
Limited positive response in décor
Reinforces the color it touches, powerful accent

9. White Delicate, refined Symbol of purity, chastity, cleanliness
All white feels empty or forced
Soften edges between colors
Encourages precision
Clarity, openness and brightness

10. Gray/Grey Work longer Creativity More artistic Chameleon
Needs accent colors
Strong prejudice against grey
Grey can take on the color of what is next to it.
People tend to be more creative when they are working on a grey surface
Students tend to remember more when they take notes on gray paper
People either love or hate gray

11. Brown Homelike, masculine Warmth, snug, secure Universal Solidity
Listener
Positive food associations
Less intensive behavioral response
Needs natural associations and less yellow for a positive response.

12. Violet Stronger versions are called purple Uncertainty
Royalty, dignity
Women generally accept universally
Tire of the fastest
Seen as artistic and expressive

13. Pink Sweet Can be calming Intensifies when applied Feminine
Good accent clothing color, not as well used overall in clothing

14. Orange Declassifying Informality Stimulating Inexpensive
Good around fast food
Shares some qualities of red, slightly reduced

15. What is Color?
Pigments – substances that absorb some light rays and reflect others
When light strikes an object you only see the colors that reflect back to your eyes
Page 160

16. The Color Wheel
Organizational system for hues, position depends on relationship to other colors
Pg 161
Primary – red, yellow, and blue (all other colors made from these)
Secondary – equal amounts of primary colors
Intermediate – primary color with a neighboring secondary color
Complementary – colors opposite on the color wheel

17. Color Variations Value – adding black or white
Tint – color that is lightened by adding white
Shade – color that is darkened by adding black
Intensity – brightness or dullness of color