1. Group Study Presentation Anke Bernards, Stephanie Diller, Andrea Hanisch

2. Clives Comments Good introduction Try to avoid just reading. Use slides as prompts. Perhaps practice a little more before presentation. Excellent graph on efficiency. Perhaps an industry line of graphs so as to make comparison to the industry. Great SWOT and conclusions Great sustainability summary

3. I. How we chose the companys II. History, Trends and recent news III. Financial Analysis: Liquidity, Profitability, Efficiency, DuPont IV. Stock chart and price trends V. Conclusion Financial Data VI. Swot Analysis VII. Overall Conclusion

4. Sport Apparel & Accessories

5. http://www.youtube.com/watch?v=8TnG7jyf oWI

6. NKE Competitors Overall Information: Foundend: 1924 in Germany Type: Aktiengesellschaft Industry:Clothing and consumer goods manufacture Area Served: Worldwide Products: Footwear, sportswear, sports equipment, toiletries

7. Recent News: In 2006 Adidas announced 11-year deal to become official NBA apparel provider Adidas provided official soccer balls for 2006 and 2010 World Cups Official provider for English and South African Cricket teams

8. Overall Information: Founded: 1964 in the US Type: Public Company Industry: Clothing and Sports equipment Area Served: Worldwide Products: Athletic shoes, Apparel, Sports equipment, Accessories

9. Recent News: The 2010 Nike Pro Combat jersey collection is worn by teams from universities throughout America Newest Nike products contain Flywire and Lunarlite Foam to reduce weight Release of Nike + Sports Band Sweatshop Issue: since 2002, great improvement in working conditions, health care, environmental issues, and allowance of random factory inspections

10. Nike Goal for 2015: turnover gain of 40% (20 billion ) Targeting of the emerging global middle class Expansion of affiliated brands overseas Greater focus on apparel Introduction of new technologies like Hyperfuse Adidas Focus on expansion of Russian market (as well as China and North America) Goal for 2015: increase total revenue of last year (12 billion ) 45-50% (17 billion ) 2012: European Championship Soccer in Poland/Ukraine 2014: Winter Olympics in Russia 2018: World Championship Soccer in Russia

11. Key Ratio: Net Working Capital

12. Key Ratio: Long Term Debt Ratio INDUSTRY 10,58%

13. Key Ratio: Total Asset Turnover Industry: 0,56

14. Key Ratio: Inventory Turnover Industry 1,76

15. Key Ratio: ROA Industry 4,39%

16. Key Ratio: Gross Profit Margin Industry 17,55

17. Industry 7,36

18. 5 year chart 2007200820092010 Basic earning per common share 2,71 3,25 1,25 2,71

19. 2007200820092010 Basic earning per common share 2,96 $3,8 $3,07 $3,93 $ 5 year chart

21. Opportunites - Emerging markets - Innovative products - Rise in number of women athletes Threats - Intense competition - High dependency on oversea production - Foreign Exchange risk Strength Brand equity, global presence, product, quality Weaknesses Currency exposure, decreasing market in US Strategy 1. Achieve economies of scale in manufacturing 2. Continue with product innovation 3. Focus on online/retail 4.Improve financial controls for better cash turnovers 5. Social activities to strengthen brand image 6. Focus on women athletes products

22. Opportunites Joint Venture of Adidas with Stella McCartney -plans to outscore e-commerce Opportunites Joint Venture of Adidas with Stella McCartney -plans to outscore e-commerce Threats - Intense competition - Faking of products - Sponsored athletes are reflecting negative image (i.e. Kobe Bryant) Threats - Intense competition - Faking of products - Sponsored athletes are reflecting negative image (i.e. Kobe Bryant) Strength -Biggest sponsor of sport events --Brand recognition -- Obeying environmental laws Strength -Biggest sponsor of sport events --Brand recognition -- Obeying environmental laws Weaknesses - High prices - Web booking only in US Weaknesses - High prices - Web booking only in US Strategy 1.Growth strategy -> Russia, China, North America 2.Product innovations 3.Concentrating on soccer world championships Strategy 1.Growth strategy -> Russia, China, North America 2.Product innovations 3.Concentrating on soccer world championships

23. Sustainability Statement: Performance, Passion, Integrity, Diversity Environmental Strategy 2015 Supply Chain standards Materials: Sustainable, recycled,Organic cotton Closed-Loop Business Model Focus on key policy issues of climate change, sustainable materials and product and post-consumer waste

24. THE END Thanks for your attention!