1. “Drive Me Wild” *

2. Your design can be any style, Rocket-Powered or running on Love.
Design a New Car Ad!
You are the designer of a new car ad!
Your design can be any style, Rocket-Powered or running on Love.
Whatever you want, but you must create a NEW car that does NOT yet exist, a unique marketing approach all your own. *

3. Analogous – Complementary Monochromatic – Triadic
COLORS!
... can make or break an ad!
Due to printing cost constraints, you can only use 5 colors in your ad and you must use one of these color schemes to create them:
Analogous – Complementary Monochromatic – Triadic *

4. Design Always Begins with Paper and Pencil
• Grab a pencil and do some basic sketches of your layout concept, design ideas and prototype draft.
• Base your design on existing ads and images for inspiration if you wish, but you must create a NEW ad that does NOT yet exist, a unique marketing approach all your own.
• Include a logo, slogan, a "call to action" make room for all that stuff.
• Also include shapes, colors and everything you've learned about design so far. *

5. Also, don’t forget about:
· Contrast - Can you read the words against the background? Is the font style readable? Are the sentences too long? Are the titles descriptive enough to make you know what the article is about? Does the type size signify the hierarchical importance of the dominance and submission principles?
· Layout – Z shapes? How did you arrange all the elements? Is the type all lined up flush left, right, centered? Is the type over the picture or a background? *

6. COLORS WARM Reds Yellows Oranges
Warm colors are Red, Yellow & Orange. They are hot, fast, dynamic & purposeful, happy & cheerful. *

7. Appear hot like the sun or fire.
WARM COLORS
Appear hot like the sun or fire.
Give feelings of happiness, activity & cheerfulness.
Warm colors seem to move toward, in your face, energetic & intense. *

8. Remind us of water or sky Give feelings of quietness or restfulness
Cool COLORS
Remind us of water or sky
Give feelings of quietness or restfulness
Cool colors tend to move away from you, are not confrontational. *

9. Is this a good ad? Why or why not?
Ask students, “Is this a good ad? Why or why not?
Remind students that English speakers read left to right, top to bottom.
You start in the upper left, move across the page to the right, then down again, ending in the lower right.
Advertisers know this. Most ads flow visually from left to right, top to bottom.
Look for that visual direction being used in the shapes that advertisers use. Most ads follow this same logical direction because they know you’re already tuned into that and your brain is pre-wired to move in a pattern. *

10. Is this a good ad? Why or why not?
Remind students that English speakers read left to right, top to bottom.
You start in the upper left, move across the page to the right, then down again, ending in the lower right.
Advertisers know this. Most ads flow visually from left to right, top to bottom.
Look for that visual direction being used in the shapes that advertisers use. Most ads follow this same logical direction because they know you’re already tuned into that and your brain is pre-wired to move in a pattern. *

11. Direction English speakers read left to right. Advertisers know this…
Notice the “Z” Shape.
English speakers read left to right. Advertisers know this…
Direction
Remind students that English speakers read left to right, top to bottom.
You start in the upper left, move across the page to the right, then down again, ending in the lower right.
Advertisers know this. Most ads flow visually from left to right, top to bottom.
Look for that visual direction being used in the shapes that advertisers use. Most ads follow this same logical direction because they know you’re already tuned into that and your brain is pre-wired to move in a pattern. *

12. Is this a good ad? Why or why not?
Remind students that English speakers read left to right, top to bottom.
You start in the upper left, move across the page to the right, then down again, ending in the lower right.
Advertisers know this. Most ads flow visually from left to right, top to bottom.
Look for that visual direction being used in the shapes that advertisers use. Most ads follow this same logical direction because they know you’re already tuned into that and your brain is pre-wired to move in a pattern. *

13. Is this a good ad? Why or why not?
Remind students that English speakers read left to right, top to bottom.
You start in the upper left, move across the page to the right, then down again, ending in the lower right.
Advertisers know this. Most ads flow visually from left to right, top to bottom.
Look for that visual direction being used in the shapes that advertisers use. Most ads follow this same logical direction because they know you’re already tuned into that and your brain is pre-wired to move in a pattern. *

14. Is this a good ad? Why or why not?
Remind students that English speakers read left to right, top to bottom.
You start in the upper left, move across the page to the right, then down again, ending in the lower right.
Advertisers know this. Most ads flow visually from left to right, top to bottom.
Look for that visual direction being used in the shapes that advertisers use. Most ads follow this same logical direction because they know you’re already tuned into that and your brain is pre-wired to move in a pattern. *

15. Is this a good ad?
Why or why not?

16. Is this a good ad? Why or why not?
Remind students that English speakers read left to right, top to bottom.
You start in the upper left, move across the page to the right, then down again, ending in the lower right.
Advertisers know this. Most ads flow visually from left to right, top to bottom.
Look for that visual direction being used in the shapes that advertisers use. Most ads follow this same logical direction because they know you’re already tuned into that and your brain is pre-wired to move in a pattern. *

17. Is this a good ad? Why or why not?

18. Is this a good ad? Why or why not?
Remind students that English speakers read left to right, top to bottom.
You start in the upper left, move across the page to the right, then down again, ending in the lower right.
Advertisers know this. Most ads flow visually from left to right, top to bottom.
Look for that visual direction being used in the shapes that advertisers use. Most ads follow this same logical direction because they know you’re already tuned into that and your brain is pre-wired to move in a pattern. *

19. Is this a good ad? Why or why not?

20. Is this a good ad? Why or why not?

21. Is this a good ad? Why or why not?
Remind students that English speakers read left to right, top to bottom.
You start in the upper left, move across the page to the right, then down again, ending in the lower right.
Advertisers know this. Most ads flow visually from left to right, top to bottom.
Look for that visual direction being used in the shapes that advertisers use. Most ads follow this same logical direction because they know you’re already tuned into that and your brain is pre-wired to move in a pattern. *

22. It this a good ad? Why or why not?